Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y12 dupes and alternatives Natasha Denona
4.5 (2,944)·Tan · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
81
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: tan deep with neutral undertones
Matches: Same warm undertone· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly lighter· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
88
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: Deep-Tan skin with a golden undertone
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
70
Wear & performance
53
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Very close colour· Same warm undertone· Claims a lightweight feel
Differences: Buildable rather than medium coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
80
Wear & performance
40
Skin suitability
33
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry skin
Retailer shade note: tan to dark shade, warm undertone
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Slightly lighter· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
70
Wear & performance
53
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Very close colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
70
Wear & performance
53
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims a skin-like finish
Differences: Natural rather than radiant finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
61
Wear & performance
54
Skin suitability
28
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for normal/dry skin
Retailer shade note: deep with neutral-warm undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
83
Finish & visual result
81
Wear & performance
40
Skin suitability
30
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin
$13.99Ulta Beauty(product price)$38.01 less (73%)4.3 (33,167)
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
64
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y12 (Tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 3, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y12. Every attribute compared, with its share of the score.
ComparedYour shadeY12Closest shade matchMedium Tan 3How they compareScore
Shade match55% of overall98
Colour60%97#b67c44#b77e43Looks identicalColour difference 1.1 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall33
Skin type100%33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NC45, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y12. Every attribute compared, with its share of the score.
ComparedYour shadeY12Closest overall alternativeNC45How they compareScore
Shade match55% of overall96
Colour60%95#b67c44#b6783dLooks identicalColour difference 1.5 (0 is identical)
Depth15%97TanTanSameDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 90/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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