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Magnetic Matte Eye Color Chocolate dupes and alternatives Nudestix

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Clinique High Impact Shadow Play Eye Shadow + Definer Rum + Cola

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Nudestix
ChocolateChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte
The match
Clinique
Rum + Cola
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Metallic · Opaque
Shade match
96out of 100
Colour
94
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$37Ulta BeautyUlta Beauty
Costs $8 more

Your shade $29 at Ulta Beauty

Closest overall alternative: IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick Confident Cocoa

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Nudestix
ChocolateChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte
The match
IT Cosmetics
Confident Cocoa
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and pigmentation: Matte · Buildable
Overall match
89out of 100
Shade (Shade match)
93
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
70
Comfort (Comfort & skin suitability)
20
Match price
$25Ulta BeautyUlta Beauty
$4 less (14%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Total Seduction Eyeshadow Stick

    Strip Down
    Shade match 91
    $34SephoraSephoraCosts $5 more

    Matches: Very close colourSame finish: matteClaims crease resistance

    Differences: 16-hour wear rather than 11-hour wear (longevity)

    Score details
    Shade match
    91
    Finish, pigmentation & format
    97
    Wear & performance
    70
    Comfort & skin suitability
    50

    Very close colour · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: 16-hour wear rather than 11-hour wear (longevity)

    Retailer shade note: matte warm red brown

    Medium confidence· Digital match

    View match
  2. #4 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    110 Act Natural
    Shade match 93
    $29SephoraSephoraSame price

    Matches: Very close colourSame finish: matteClaims crease resistance

    Differences: Powder rather than stick (format)Sensitive rather than oily (skin types)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    88
    Wear & performance
    75
    Comfort & skin suitability
    0

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Powder rather than stick (format) · Sensitive rather than oily (skin types)

    Retailer shade note: matte cinnamon

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Good Energy
    Shade match 89
    $30SephoraSephoraCosts $1 more

    Matches: Claims crease resistanceBoth claim waterproofClaims comfort

    Differences: Long-wearing rather than 11-hour wear (longevity)Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    87
    Wear & performance
    67
    Comfort & skin suitability
    54

    Close colour · Natural · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Long-wearing rather than 11-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: medium brown with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Cinnamon Spice
    Shade match 83
    $20Ulta BeautyUlta Beauty(product price)$9 less (31%)

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Long-wearing rather than 11-hour wear (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Long-wearing rather than 11-hour wear (longevity)

    Retailer shade note: Cinnamon Brown Matte

    Medium confidence· Digital match

    View match
  5. #7 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Tailored Nudes

    Matched on pan 6

    Shade match 89
    $16Ulta BeautyUlta Beauty$13 less (45%)

    Matches: Same finish: matte

    Differences: Palette rather than stick (format)Long-wearing rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    89
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Palette rather than stick (format) · Long-wearing rather than 11-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  6. #8 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    On the Horizon
    Shade match 87
    $30SephoraSephoraCosts $1 more

    Matches: Claims crease resistanceBoth claim waterproofClaims comfort

    Differences: Long-wearing rather than 11-hour wear (longevity)Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    87
    Wear & performance
    67
    Comfort & skin suitability
    54

    Close colour · Natural · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Long-wearing rather than 11-hour wear (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than oily (skin types)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: deep brown with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Smashbox

    Always On Cream Eye Shadow Stick

    No Angel
    Shade match 81
    $25Ulta BeautyUlta Beauty$4 less (14%)

    Matches: Same finish: matte

    Differences: Long-wearing rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    81
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Long-wearing rather than 11-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte medium brown

    Medium confidence· Digital match

    View match
  8. #10 · L.A. Girl

    4Play Eye Shadow Quad Palette

    Seduce

    Matched on pan 4

    Shade match 90
    $6Ulta BeautyUlta Beauty$23 less (79%)

    Matches: Very close colourSame finish: matteClaims comfort

    Differences: Powder rather than stick (format)Not listed rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    90
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Powder rather than stick (format) · Not listed rather than 11-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  9. #11 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 8

    Shade match 85
    $23Ulta BeautyUlta Beauty$6 less (21%)

    Matches: Same finish: matte

    Differences: Palette rather than stick (format)Long-wearing rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    85
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Palette rather than stick (format) · Long-wearing rather than 11-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  10. #12 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Marron Glacé
    Shade match 85
    $32SephoraSephoraCosts $3 more

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Liquid rather than stick (format)Long-wearing rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    85
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Liquid rather than stick (format) · Long-wearing rather than 11-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: twinkling candied chestnut

    Medium confidence· Digital match

    View match
  11. #13 · RMS Beauty

    Cashmere Matte Eyelights

    Mossy Stone
    Shade match 79
    $30Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matteClaims crease resistanceClaims hydration

    Differences: Does not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    97
    Wear & performance
    63
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim waterproof

    Retailer shade note: earthy saddle brown

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 4

    Shade match 86
    $11Ulta BeautyUlta Beauty$18 less (62%)

    Matches: Same finish: matte

    Differences: Palette rather than stick (format)Not listed rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    86
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 11-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  13. Shade match 85
    $25SephoraSephora$4 less (14%)

    Matches: Same finish: matteClaims crease resistanceBoth claim waterproof

    Differences: Liquid rather than stick (format)24-hour wear rather than 11-hour wear (longevity)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    90
    Wear & performance
    48
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Liquid rather than stick (format) · 24-hour wear rather than 11-hour wear (longevity)

    Retailer shade note: muted golden brown

    Medium confidence· Digital match

    View match
  14. #16 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Outer Spice

    Matched on pan 6

    Shade match 82
    $16Ulta BeautyUlta Beauty$13 less (45%)

    Matches: Same finish: matte

    Differences: Palette rather than stick (format)Long-wearing rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    82
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Palette rather than stick (format) · Long-wearing rather than 11-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  15. Shade match 85
    $24SephoraSephora$5 less (17%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Powder rather than stick (format)16-hour wear rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    85
    Finish, pigmentation & format
    88
    Wear & performance
    58
    Comfort & skin suitability
    24

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Powder rather than stick (format) · 16-hour wear rather than 11-hour wear (longevity) · Does not claim waterproof · Normal, Dry, Sensitive rather than oily (skin types)

    Retailer shade note: rich brown demi-matte

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 8

    Shade match 85
    $11Ulta BeautyUlta Beauty$18 less (62%)

    Matches: Same finish: matte

    Differences: Palette rather than stick (format)Not listed rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    85
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 11-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  17. Shade match 83
    $25SephoraSephora$4 less (14%)

    Matches: Same finish: matteClaims crease resistanceBoth claim waterproof

    Differences: Liquid rather than stick (format)24-hour wear rather than 11-hour wear (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    90
    Wear & performance
    48
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Liquid rather than stick (format) · 24-hour wear rather than 11-hour wear (longevity)

    Retailer shade note: muted greyish-taupe brown

    Medium confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 7

    Shade match 84
    $11Ulta BeautyUlta Beauty$18 less (62%)

    Matches: Same finish: matte

    Differences: Palette rather than stick (format)Not listed rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    84
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 11-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Le Shadow Stick

    Brown Bliss
    Shade match 79
    $13.99Ulta BeautyUlta Beauty(product price)$15.01 less (52%)

    Matches: Same finish: matte

    Differences: Not listed rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not listed rather than 11-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: smokey brown matte

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Unapologetic
    Shade match 78
    $11.99Ulta BeautyUlta Beauty(product price)$17.01 less (59%)

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Deeper24-hour wear rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    78
    Finish, pigmentation & format
    100
    Wear & performance
    36
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Deeper · 24-hour wear rather than 11-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte cool brown

    Medium confidence· Digital match

    View match
  21. #23 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Nut All Men
    Shade match 72
    $26Ulta BeautyUlta Beauty(product price)$3 less (10%)

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 11-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 11-hour wear (longevity)

    Retailer shade note: warm rusted brown

    Medium confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Astral Topaz
    Shade match 85
    $32SephoraSephoraCosts $3 more

    Matches: Very close colourSame format: stickClaims crease resistance

    Differences: Bronze rather than brownSatin rather than matte (finish)24-hour wear rather than 11-hour wear (longevity)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    80
    Wear & performance
    48
    Comfort & skin suitability
    62

    Very close colour · Satin

    Ingredients (not scored): 7% ingredient overlap

    Differences: Bronze rather than brown · Satin rather than matte (finish) · 24-hour wear rather than 11-hour wear (longevity) · Normal, Dry, Oily rather than oily (skin types)

    Retailer shade note: celestial chocolate bronze

    Medium confidence· Digital match

    View match
  23. #25 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Cumin Get It
    Shade match 71
    $26Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourLong-wearing rather than 11-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 11-hour wear (longevity)

    Retailer shade note: cool neutral brown

    Medium confidence· Digital match

    View match
  24. #26 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 6

    Shade match 78
    $16Ulta BeautyUlta Beauty$13 less (45%)

    Matches: Same finish: matte

    Differences: Palette rather than stick (format)Long-wearing rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    78
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Palette rather than stick (format) · Long-wearing rather than 11-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Liquid Velvet Eyeshadow

    Cable Knit
    Shade match 79
    $8Ulta BeautyUlta Beauty$21 less (72%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Powder rather than stick (format)Long-wearing rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Powder rather than stick (format) · Long-wearing rather than 11-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Everyday Smoky

    Matched on pan 6

    Shade match 80
    $11Ulta BeautyUlta Beauty$18 less (62%)

    Matches: Same finish: matte

    Differences: Palette rather than stick (format)Not listed rather than 11-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    80
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 11-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: shimmers & dark-toned mattes

    Medium confidence· Digital match

    View match
  27. #29 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    11 Rich Espresso
    Shade match 74
    $30Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matteBoth claim waterproofClaims comfort

    Differences: Noticeably different swatch colourLiquid rather than stick (format)16-hour wear rather than 11-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    90
    Wear & performance
    82
    Comfort & skin suitability
    20

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Liquid rather than stick (format) · 16-hour wear rather than 11-hour wear (longevity) · Dry rather than oily (skin types)

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  28. #30 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 5

    Shade match 76
    $16Ulta BeautyUlta Beauty$13 less (45%)

    Matches: Same finish: matte

    Differences: Bronze rather than brownPalette rather than stick (format)Long-wearing rather than 11-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Bronze rather than brown · Palette rather than stick (format) · Long-wearing rather than 11-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  29. #31 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Shroom Mate
    Shade match 67
    $26Ulta BeautyUlta Beauty(product price)$3 less (10%)

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 11-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 11-hour wear (longevity)

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  30. #32 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Sienna
    Shade match 91
    $25SephoraSephora$4 less (14%)

    Matches: Claims crease resistanceBoth claim waterproofClaims comfort

    Differences: Shimmer rather than matte (finish)Long-wearing rather than 11-hour wear (longevity)

    Score details
    Shade match
    91
    Finish, pigmentation & format
    32
    Wear & performance
    67
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Long-wearing rather than 11-hour wear (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

Clinique High Impact Shadow Play Eye Shadow + Definer in Rum + Cola, against Nudestix Magnetic Matte Eye Color in Chocolate. Every attribute compared, with its share of the score.

ComparedYour shadeChocolateClosest shade matchRum + ColaScore
Shade match55% of overall96
Colour94#82553f#7e543cVery close colourColour difference 1.5 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.2 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall80
Longevity9511-hour wear12-hour wearClose12-hour wear claimed against 11-hour wear
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared0
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types0OilySensitiveDifferentMarketed for different skin types
Overall match 64/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique High Impact Shadow Play Eye Shadow + Definer in Rum + Cola.

Same or better

  • Very close colour
  • Claims crease resistance
  • Both claim waterproof

Different

  • Metallic finish instead of matte
  • Powder format instead of stick
  • Sensitive skin types instead of oily

Description and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmilk chocolate brownNot listed
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Confident Cocoa, against Nudestix Magnetic Matte Eye Color in Chocolate. Every attribute compared, with its share of the score.

ComparedYour shadeChocolateClosest overall alternativeConfident CocoaScore
Shade match55% of overall93
Colour89#82553f#7d5845Very close colourColour difference 2.5 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.4 on the 0–100 scale
Undertonenot comparableNot listedNeutralUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format100StickStickSameBoth stick
Wear & performance10% of overall70
Longevity7511-hour wear16-hour wearSome difference16-hour wear claimed against 11-hour wear
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared20
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types0OilySensitiveDifferentMarketed for different skin types
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Confident Cocoa.

Same or better

  • $4 less
  • Very close colour
  • Same finish: matte
  • Same format: stick
  • Claims crease resistance
  • Both claim waterproof
  • Claims comfort

Different

  • 16-hour wear longevity instead of 11-hour wear
  • Sensitive skin types instead of oily

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmilk chocolate brownmatte deep neutral brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Clinique High Impact Shadow Play Eye Shadow + Definer Rum + Cola

Best price
$37Ulta BeautyUlta Beauty
Costs $8 more

Your shade $29 at Ulta Beauty

Closest overall alternative

IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick Confident Cocoa

Match price
$25Ulta BeautyUlta Beauty
$4 less (14%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.