Beautler.Your beauty butler

Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick Stamina dupes and alternatives NYX Professional Makeup

Red · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Maybelline Super Stay Vinyl Ink Liquid Lipcolor Lippy

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Maybelline
Lippy
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: —
Shade match
91out of 100
Colour
85
Depth
100
Undertone (Undertone and colour family)
100
Best price
$13.99Ulta BeautyUlta Beauty
Costs $2.99 more

Your shade $11 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Locked Kiss 24HR Lipstick Ruby True

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
MAC Cosmetics
Ruby True
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
87out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Comfort (Comfort & suitability)
100
Best price
$34Ulta BeautyUlta Beauty
Costs $23 more

Your shade $11 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    129 Risky Red
    Shade match 85
    $16SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Lighter10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte cool tone red

    High confidence· Digital match

    View match
  2. #4 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Pioneer
    Shade match 86
    $12.99Ulta BeautyUlta BeautyCosts $1.99 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 48% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: wine red

    High confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ruby Woo
    Shade match 86
    $25Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  4. Shade match 87
    $12.99Ulta BeautyUlta BeautyCosts $1.99 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Buildable rather than opaque (opacity)Does not claim comfort

    Score details
    Shade match
    87
    Finish & visual result
    84
    Wear & performance
    88
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 64% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · Does not claim comfort

    Retailer shade note: deep red

    High confidence· Digital match

    View match
  5. #7 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Royal Red
    Shade match 83
    $26SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Long-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: vivid bluish red with a matte finish

    High confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    94 Cherry Moon
    Shade match 78
    $16SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte red cherry red

    High confidence· Digital match

    View match
  7. #9 · Fenty Beauty

    Gloss Bomb Cream Color Drip Lip Cream

    Fruit Snackz
    Shade match 90
    $23SephoraSephoraCosts $12 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Not listed rather than 16-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: berry red

    Medium confidence· Digital match

    View match
  8. #10 · Gucci

    Velvet Matte Lipstick

    509 Rosso Ancora
    Shade match 77
    $49SephoraSephoraCosts $38 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: cranberry scarlet

    High confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Russian Red
    Shade match 81
    $25SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: intense bluish red

    High confidence· Digital match

    View match
  10. Shade match 82
    $12.99Ulta BeautyUlta BeautyCosts $1.99 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Buildable rather than opaque (opacity)Does not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    84
    Wear & performance
    88
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 64% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · Does not claim comfort

    Retailer shade note: cool red

    High confidence· Digital match

    View match
  11. Shade match 83
    $32SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Berry rather than redBuildable rather than opaque (opacity)24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than red · Buildable rather than opaque (opacity) · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: vibrant berry

    High confidence· Digital match

    View match
  12. Shade match 82
    $24SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Long-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: deep dark red

    High confidence· Digital match

    View match
  13. Shade match 86
    $64SephoraSephoraCosts $53 more

    Matches: Same cool undertoneSame opacity: opaqueClaims hydration

    Differences: Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: Cool Berry Red

    High confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Pizzaz
    Shade match 89
    $37Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: Buildable rather than opaque (opacity)10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: blue-toned red

    High confidence· Digital match

    View match
  15. #17 · Juvia's Place

    The Reds Cherry Velvety Matte Lipstick

    Afrik
    Shade match 84
    $15Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: matteSame opacity: opaqueClaims hydration

    Differences: Neutral rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: blood red

    High confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Pizzazz
    Shade match 87
    $37SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: Buildable rather than opaque (opacity)10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: a showstopping cool candy apple red to add pizzazz to your pout

    High confidence· Digital match

    View match
  17. #19 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Red Flag 321
    Shade match 87
    $12Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Berry rather than redNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Berry rather than red · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: deep red wine

    High confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Dubonnet Buzz
    Shade match 77
    $27Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: LighterNeutral rather than cool undertoneBuildable rather than opaque (opacity)

    Score details
    Shade match
    77
    Finish & visual result
    84
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone · Buildable rather than opaque (opacity) · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: deep brown red

    High confidence· Digital match

    View match
  19. Shade match 79
    $28Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Pink rather than redGlossy rather than matte (finish)

    Score details
    Shade match
    79
    Finish & visual result
    64
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Glossy · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Pink rather than red · Glossy rather than matte (finish)

    Retailer shade note: vibrant magenta

    High confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Retro Matte Liquid Lipstick

    Dance With Me
    Shade match 81
    $27Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: Lighter8-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 20% ingredient overlap

    Differences: Lighter · 8-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: deep cranberry red

    High confidence· Digital match

    View match
  21. #23 · Revlon

    Super Lustrous Ultra Lipstick

    Fireside
    Shade match 70
    $15.99Ulta BeautyUlta BeautyCosts $4.99 more

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort

    Differences: Warm rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than 16-hour wear (longevity)

    High confidence· Digital match

    View match
  22. #24 · ILIA

    Lip Sketch Hydrating Crayon

    Kiln
    Shade match 74
    $27SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Berry rather than redDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Berry rather than red · Does not claim transfer resistance

    Retailer shade note: Rich Berry

    Medium confidence· Digital match

    View match
  23. #25 · Gucci

    Glow & Care Shine Lipstick

    508 Diana Amber
    Shade match 77
    $49SephoraSephoraCosts $38 more

    Matches: Same opacity: opaqueClaims hydration

    Differences: Warm rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: red amber

    High confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Airbrush Flawless Matte Lip Blur Liquid Lipstick

    Ruby Blur
    Shade match 76
    $37SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Lighter24-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Lighter · 24-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: ruby red

    High confidence· Digital match

    View match
  25. #27 · Gucci

    Glow & Care Shine Lipstick

    517 Abbie Maroon Red
    Shade match 74
    $49SephoraSephoraCosts $38 more

    Matches: Same opacity: opaqueClaims hydration

    Differences: Warm rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: cherry red

    Medium confidence· Digital match

    View match
  26. #28 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 73
    $50Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Same opacity: opaqueBoth claim comfortClaims hydration

    Differences: LighterNeutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: a deep red

    High confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Gossip
    Shade match 66
    $35Ulta BeautyUlta BeautyCosts $24 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Pink rather than red24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Pink rather than red · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: fuchsia pink

    High confidence· Digital match

    View match
  28. #30 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    130 Naughty Burgundy
    Shade match 64
    $16SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Plum rather than red10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Plum rather than red · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte bright burgundy

    High confidence· Digital match

    View match
  29. #31 · Revlon

    Super Lustrous Lipstick

    Super Red
    Shade match 88
    $6.89TargetTarget$4.11 less (37%)

    Matches: Same cool undertoneBoth claim comfortClaims hydration

    Differences: Not listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Maybelline Super Stay Vinyl Ink Liquid Lipcolor in Lippy, against NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick in Stamina. Every attribute compared, with its share of the score.

ComparedYour shadeStaminaClosest shade matchLippyScore
Shade match60% of overall91
Colour85#9a0028#970f21Very close colourColour difference 3.0 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall100
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 85/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Vinyl Ink Liquid Lipcolor in Lippy.

Same or better

  • Very close colour
  • Same cool undertone
  • Same longevity: 16-hour wear
  • Both claim transfer resistance
  • Both claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionblue redcranberry red
FormatLiquidLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

MAC Cosmetics Locked Kiss 24HR Lipstick in Ruby True, against NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick in Stamina. Every attribute compared, with its share of the score.

ComparedYour shadeStaminaClosest overall alternativeRuby TrueScore
Shade match60% of overall85
Colour75#9a0028#97131eClose colourColour difference 4.3 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall76
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 87/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Locked Kiss 24HR Lipstick in Ruby True.

Same or better

  • Same cool undertone
  • Same finish: matte
  • Same opacity: opaque
  • Both claim transfer resistance
  • Both claim comfort

Different

  • Small colour difference on the swatch
  • 24-hour wear longevity instead of 16-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionblue redclassic blue red
FormatLiquidBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Maybelline Super Stay Vinyl Ink Liquid Lipcolor Lippy

Best price
$13.99Ulta BeautyUlta Beauty
Costs $2.99 more

Your shade $11 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Locked Kiss 24HR Lipstick Ruby True

Best price
$34Ulta BeautyUlta Beauty
Costs $23 more

Your shade $11 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.