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More Than a Pretty Face Skin-Caring Foundation Deep Neutral dupes and alternatives Polite Society

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Maybelline Super Stay 24H Skin Tint + Vitamin C 368

The equivalent shade and the most similar foundation overall.

Overall match
90out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
86
Wear (Wear & performance)
63
Skin (Skin suitability)
100
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$24.01 less (57%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $60SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    345 Guinea
    Shade match 91
    $24Ulta BeautyUlta Beauty(product price)$18 less (43%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #4 · Dior

    Forever Skin Glow Foundation

    7.5N Neutral
    Shade match 91
    $60SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $42Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than radiant finishDoes not claim colour stabilityNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    89
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim colour stability · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for tan-deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  6. #7 · Dior

    Forever Skin Glow Foundation

    7W Warm
    Shade match 90
    $60SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame radiant finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark-deep shade, neutral undertone

    Medium confidence· Digital match

    View match
  8. #9 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 31
    Shade match 96
    $69SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  9. Shade match 97
    $53Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  10. #11 · NARS

    Natural Radiant Longwear Foundation

    Iguacu - Dark 3
    Shade match 88
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: D3 - deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $60SephoraSephoraCosts $18 more

    Matches: Very close colourSame radiant finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool rosy

    Medium confidence· Digital match

    View match
  12. #13 · Juvia's Place

    I am Magic Powder Foundation

    Kaduna - Tan 1
    Shade match 94
    $20Ulta BeautyUlta Beauty$22 less (52%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    53
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  13. Shade match 94
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. #15 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    24 N
    Shade match 95
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  15. #16 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    17R Santa Ynez
    Shade match 86
    $36SephoraSephora$6 less (14%)

    Matches: Very close colourSame radiant finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Deep Red

    Medium confidence· Digital match

    View match
  16. Shade match 84
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: very deep complexion with cool red undertones

    Medium confidence· Digital match

    View match
  17. #18 · Charlotte Tilbury

    Airbrush Flawless Foundation

    13 Neutral
    Shade match 93
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    42
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  18. #19 · Tarte

    Timeless Hydrating Foundation

    57S Rich Sand
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  19. #20 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$26.01 less (62%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    53
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  20. #21 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    50 Deep Warm
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$34 less (81%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  21. #22 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC60
    Shade match 94
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    53
    Wear & performance
    79
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very deep with rich neutral undertones

    High confidence· Digital match

    View match
  22. #23 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Chestnut
    Shade match 98
    $12.99Ulta BeautyUlta Beauty(product price)$29.01 less (69%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    63
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. #24 · Maybelline

    Super Stay Lumi-Matte Foundation

    355
    Shade match 89
    $15.99Ulta BeautyUlta Beauty(product price)$26.01 less (62%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    53
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  24. #25 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    7 Cameroon
    Shade match 88
    $12$20Ulta BeautyUlta Beauty$30 less (71%)

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    40

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/oily/sensitive skin

    Retailer shade note: warm brown with deep depth and comfort

    Medium confidence· Digital match

    View match
  25. #26 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 30
    Shade match 87
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  26. Shade match 94
    $40SephoraSephora$2 less (5%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep neutral

    High confidence· Digital match

    View match
  27. #28 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    6N Café Americano
    Shade match 94
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · Does not claim colour stability

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  28. #29 · Tarte

    Timeless Hydrating Foundation

    54H Deep Honey
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  29. Shade match 90
    $50SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: Very deep with warm undertones

    Medium confidence· Digital match

    View match
  30. #31 · Nudestix

    Tinted Cover Foundation

    NUDE 10
    Shade match 97
    $19$38SephoraSephora$23 less (55%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    49
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin

    Retailer shade note: dark

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Polite Society More Than a Pretty Face Skin-Caring Foundation Deep Neutral (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Looks identical
    • Deep · Neutral undertone

    $30

  2. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Looks identical
    • Deep · Neutral undertone

    $24

  3. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Very close colour
    • Deep · Neutral undertone

    $38

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Very close colour
    • Deep · Neutral undertone

    $30

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 368, against Polite Society More Than a Pretty Face Skin-Caring Foundation in Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeDeep NeutralClosest match368Score
Shade match55% of overall99
Colour99#925938#935a3aLooks identicalColour difference 0.5 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 368.

Same or better

  • $24.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy 368

Match price
$17.99Ulta BeautyUlta Beauty
$24.01 less (57%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.