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More Than a Pretty Face Skin-Caring Foundation Fair Warm dupes and alternatives Polite Society

Fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3W Coronado

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$6 less (14%)

Your shade $42 at Ulta Beauty

Closest overall alternative: Smashbox Always On Skin-Balancing Foundation F20W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
76
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Match price
$45Ulta BeautyUlta Beauty
Costs $3 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $44SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm yellow

    Medium confidence· Digital match

    View match
  2. #4 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 3
    Shade match 96
    $69SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: fair with warm undertone

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $56Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    15 Fair Warm
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$34 less (81%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 2
    Shade match 94
    $69SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light with neutral yellow undertones

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $15.99Ulta BeautyUlta Beauty(product price)$26.01 less (62%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Light Reflecting Foundation

    Gobi
    Shade match 96
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 42% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: L3 - Light with warm undertones, and a light yellow tone

    Medium confidence· Digital match

    View match
  10. #12 · about-face

    THE PERFORMER Skin-Focused Foundation

    L1WARM
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: light with warm yellow undertones

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Airbrush Flawless Foundation

    3 Warm
    Shade match 97
    $52Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    42
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 96
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 89
    $49Ulta BeautyUlta BeautyCosts $7 more

    Matches: Near-identical swatch colourSame radiant finishClaims not settling into lines

    Differences: Neutral rather than warm undertoneLight rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: light neutral beige

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    640 Malta
    Shade match 98
    $24Ulta BeautyUlta Beauty(product price)$18 less (43%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: for light skin peachy undertones

    Medium confidence· Digital match

    View match
  15. #17 · Youngblood

    Loose Mineral Foundation

    Barely Beige
    Shade match 97
    $50Ulta BeautyUlta BeautyCosts $8 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    80
    Wear & performance
    51
    Skin suitability
    20

    Looks identical · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: light shade, warm undertone

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    12 Fair Warm
    Shade match 93
    $8Ulta BeautyUlta Beauty(product price)$34 less (81%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Youngblood

    Loose Mineral Foundation

    Soft Beige
    Shade match 97
    $50Ulta BeautyUlta BeautyCosts $8 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    80
    Wear & performance
    51
    Skin suitability
    20

    Looks identical · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: lightest shade, warm undertone

    Medium confidence· Digital match

    View match
  18. #20 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    120 Y
    Shade match 97
    $24SephoraSephora$18 less (43%)

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    61
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with yellow undertones

    High confidence· Digital match

    View match
  19. #21 · NARS

    Natural Radiant Longwear Foundation

    Gobi - Light 3
    Shade match 87
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: L3 - light with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Haleys Beauty

    Re-form Luminous Skin Foundation

    2.50 Light/Medium - Warm
    Shade match 93
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: 2.50 Light/Medium - Warm

    Medium confidence· Digital match

    View match
  21. Shade match 98
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    62
    Wear & performance
    49
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: very fair warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  22. Shade match 93
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · SIIA Cosmetics

    Luminous Longwear Liquid Foundation

    Vanilla
    Shade match 86
    $14.40$36Ulta BeautyUlta Beauty$27.60 less (66%)

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Luminous rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Light Reflecting Foundation

    Bruges
    Shade match 93
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 42% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: L3.75 - light with warm undertones

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Super Stay Lumi-Matte Foundation

    118
    Shade match 93
    $15.99Ulta BeautyUlta Beauty(product price)$26.01 less (62%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    53
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: warm undetones

    Medium confidence· Digital match

    View match
  26. #28 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    20N Apricot
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)$18 less (43%)

    Matches: Near-identical swatch colourSame full coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: neutral light nude

    Medium confidence· Digital match

    View match
  27. #29 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Creme Brulee 150G
    Shade match 93
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin

    Retailer shade note: Light skin with golden undertones

    Medium confidence· Digital match

    View match
  28. #30 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    1Y00 - Warm Shell
    Shade match 87
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for very fair skin with olive undertones

    Medium confidence· Digital match

    View match
  29. #31 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC15
    Shade match 98
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    50
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: fair light with golden undertones

    Medium confidence· Digital match

    View match
  30. #32 · ILIA

    Super Serum Skin Tint SPF 40

    Tulum ST2
    Shade match 98
    $48SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: Very light with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Polite Society More Than a Pretty Face Skin-Caring Foundation Fair Warm (Fair · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Looks identical
    • Fair · Warm · golden undertone

    $30

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Looks identical
    • Very fair · Warm · peach undertone

    $22

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Very close colour
    • Fair · Warm · yellow undertone

    $31

  4. Clinique Even Better All-Over Concealer + Eraser

    WN 38 Stone

    Clinique Even Better All-Over Concealer + Eraser, shade WN 38 Stone

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $22

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    150

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 150

    • Very close colour
    • Very fair · Warm undertone

    $12.99

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado, against Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shadeFair WarmClosest shade match3W CoronadoScore
Shade match55% of overall98
Colour98#f2d1a8#efcfa8Looks identicalColour difference 0.7 (0 is identical)
Depth98FairFairSameDepth difference: 1.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Medium rather than full coverage
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim colour stability
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none

Why the closest overall alternative works

Smashbox Always On Skin-Balancing Foundation in F20W, against Polite Society More Than a Pretty Face Skin-Caring Foundation in Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shadeFair WarmClosest overall alternativeF20WScore
Shade match55% of overall96
Colour94#f2d1a8#f3d6aeVery close colourColour difference 1.6 (0 is identical)
Depth97FairVery fairCloseDepth difference: 2.1
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in F20W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim colour stability

Different

  • Natural finish instead of radiant
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3W Coronado

Best price
$36SephoraSephora
$6 less (14%)

Your shade $42 at Ulta Beauty

Closest overall alternative

Smashbox Always On Skin-Balancing Foundation F20W

Match price
$45Ulta BeautyUlta Beauty
Costs $3 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.