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More Than a Pretty Face Skin-Caring Foundation Light Neutral dupes and alternatives Polite Society

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty SunnyDays Skin Tint 20 Mulholland

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$10 less (24%)

Your shade $42 at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 120 N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
93out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
80
Best price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 3.5 Drei.5
    Shade match 97
    $52Ulta BeautyUlta BeautyCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Does not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    86
    Wear & performance
    67
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Light/Medium, Neutral/Subtle Pink Undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Fair 150 C
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    440 Natural Rose
    Shade match 88
    $18.99Ulta BeautyUlta Beauty$23.01 less (55%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Slightly cooler undertoneNatural rather than radiant finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: light with warm yellow undertones

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $81Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. Shade match 98
    $38SephoraSephora$4 less (10%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: fair-light (neutral)

    Medium confidence· Digital match

    View match
  7. #9 · TIRTIR

    Mask Fit AI Filter Cushion

    24N LATTE
    Shade match 96
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    48
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · TIRTIR

    Mask Fit AI Filter Cushion

    23N SAND
    Shade match 96
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    48
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Maracuja Juicy Glow Tint

    24N Light Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Toasted Coconut 240N
    Shade match 96
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin

    Retailer shade note: Light-Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  11. Shade match 96
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 11
    Shade match 93
    $69SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  13. Shade match 97
    $42SephoraSephoraSame price

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability

    Retailer shade note: for fair neutral skin with a subtle pink hue

    High confidence· Digital match

    View match
  14. #16 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    15 Light Medium Neutral
    Shade match 98
    $38SephoraSephora$4 less (10%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    98
    Finish & visual result
    42
    Wear & performance
    89
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral beige

    High confidence· Digital match

    View match
  15. Shade match 94
    $39Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 89
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame radiant finishAdds SPF 45

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: light medium with warm peach undertones

    Medium confidence· Digital match

    View match
  17. Shade match 96
    $69SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stabilityNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    78
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair medium with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 89
    $28SephoraSephora$14 less (33%)

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: latte - light tan skin with golden undertones

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N4.75
    Shade match 99
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    50
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  20. #22 · ILIA

    Super Serum Skin Tint SPF 40

    Bom Bom ST5
    Shade match 98
    $48SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 89
    $54SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC18
    Shade match 97
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: beige with neutral undertone with light skin

    High confidence· Digital match

    View match
  23. Shade match 98
    $69SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/oily/sensitive skin

    Retailer shade note: light to medium neutral

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    190 Beige Sand
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Matte rather than radiant finishDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    53
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Super Stay Lumi-Matte Foundation

    250
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$26.01 less (62%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneMatte rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    53
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  26. #28 · NARS

    Light Reflecting Foundation

    Fiji
    Shade match 87
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 42% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: L5 - light to medium with warm undertones

    Medium confidence· Digital match

    View match
  27. #29 · Kylie Cosmetics

    Natural Blur Powder Foundation

    4WN
    Shade match 95
    $38Ulta BeautyUlta Beauty$4 less (10%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    67
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: light medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 15
    Shade match 91
    $46.90Ulta BeautyUlta Beauty(product price)Costs $4.90 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    43
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  29. Shade match 99
    $22SephoraSephora$20 less (48%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    99
    Finish & visual result
    47
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Polite Society More Than a Pretty Face Skin-Caring Foundation Light Neutral (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Very close colour
    • Light · Neutral undertone

    $22

  2. Dior Forever Skin Correct Full-Coverage Concealer

    3.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3.5 Neutral

    • Very close colour
    • Light · Neutral undertone

    $42

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Sugar Biscuit 3.5 Neutral

    • Very close colour
    • Light · Neutral undertone

    $31

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6 Medium

    • Very close colour
    • Light · Neutral undertone

    $36

  5. Rare Beauty Liquid Touch Brightening Concealer

    210N

    Rare Beauty Liquid Touch Brightening Concealer, shade 210N

    • Very close colour
    • Light · Neutral undertone

    $24

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty SunnyDays Skin Tint in 20 Mulholland, against Polite Society More Than a Pretty Face Skin-Caring Foundation in Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeLight NeutralClosest shade match20 MulhollandScore
Shade match55% of overall99
Colour99#eab88c#e9b78bLooks identicalColour difference 0.3 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared47
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 79/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 20 Mulholland.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Both claim colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Natural finish instead of radiant
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone none vs moderate

Why the closest overall alternative works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 120 N, against Polite Society More Than a Pretty Face Skin-Caring Foundation in Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeLight NeutralClosest overall alternativeFair 120 NScore
Shade match55% of overall99
Colour99#eab88c#e8b78cLooks identicalColour difference 0.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.6
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 93/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Fair 120 N.

Same or better

  • $26 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 30

Different

  • Does not claim transfer resistance
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone none vs high

Where to buy

Closest shade match

Tower 28 Beauty SunnyDays Skin Tint 20 Mulholland

Best price
$32SephoraSephora
$10 less (24%)

Your shade $42 at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Fair 120 N

Best price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.