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More Than a Pretty Face Skin-Caring Foundation Very Fair Cool dupes and alternatives Polite Society

Fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Face Tape Full Coverage Foundation 18B Fair-Light Beige

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Best price
$42SephoraSephora
Same price

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW7

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
89
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Match price
$46Ulta BeautyUlta Beauty
Costs $4 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Skin Glow Foundation

    1CR Cool Rosy
    Shade match 96
    $60SephoraSephoraCosts $18 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  2. Shade match 98
    $39SephoraSephora$3 less (7%)

    Matches: Near-identical swatch colourSame cool undertoneSame radiant finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: light with cool pink undertones

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim a lightweight feel

    Retailer shade note: level-two fair with a cool undertone

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: fair complexion with cool rosy undertone

    Medium confidence· Digital match

    View match
  5. #7 · Dior

    Forever Skin Glow Foundation

    0CR Cool Rosy
    Shade match 92
    $60SephoraSephoraCosts $18 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  6. Shade match 97
    $44SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    78
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  7. #9 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    1R02 - Cool Alabaster
    Shade match 94
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Slightly deeperMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for fair skin with rosy undertones

    Medium confidence· Digital match

    View match
  8. #10 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 97
    $54SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  9. Shade match 96
    $53Ulta BeautyUlta BeautyCosts $11 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Cool
    Shade match 97
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    42
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  11. Shade match 84
    $17.99Ulta BeautyUlta Beauty(product price)$24.01 less (57%)

    Matches: Very close colourSame radiant finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #14 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 1C
    Shade match 93
    $42SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than radiant finishDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Very Fair with Cool Undertones

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $36SephoraSephora$6 less (14%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: light - cool

    Medium confidence· Digital match

    View match
  14. #16 · Temptu

    Perfect Canvas Foundation

    0.5C Alabaster
    Shade match 95
    $34Ulta BeautyUlta Beauty$8 less (19%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural matte rather than radiant finishBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    52
    Wear & performance
    89
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural matte rather than radiant finish · Buildable rather than full coverage · Does not claim colour stability

    Retailer shade note: very fair shade with cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 2C
    Shade match 93
    $42SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than radiant finishDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Very Fair with Cool Undertones

    Medium confidence· Digital match

    View match
  16. Shade match 95
    $42Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    53
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability

    Retailer shade note: for very fair cool skin with a pink hue

    High confidence· Digital match

    View match
  17. #19 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    8 Light Cool
    Shade match 95
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    42
    Wear & performance
    89
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: cool beige

    High confidence· Digital match

    View match
  18. Shade match 93
    $32SephoraSephora$10 less (24%)

    Matches: Very close colourSame cool undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    74
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: cool pink light

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Face Tape Full Coverage Foundation

    20B Light Beige
    Shade match 98
    $42SephoraSephoraSame price

    Matches: Near-identical swatch colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stabilityNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    50
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  20. #22 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.5C
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$28 less (67%)

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  21. #23 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Fairly Medium 05
    Shade match 96
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    49
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: fair cool skin with pink undertones

    Medium confidence· Digital match

    View match
  22. Shade match 94
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: Extra light with cool undertones

    Medium confidence· Digital match

    View match
  23. Shade match 94
    $41Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: fair light cool

    Medium confidence· Digital match

    View match
  24. Shade match 94
    $12$16Ulta BeautyUlta Beauty$30 less (71%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  25. #27 · Doll 10

    Peptide Bounce Balm Foundation

    Fair
    Shade match 96
    $44Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    20

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: Very Fair with cool pink undertones

    Medium confidence· Digital match

    View match
  26. Shade match 96
    $58SephoraSephoraCosts $16 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with pink undertones

    Medium confidence· Digital match

    View match
  27. Shade match 93
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim colour stabilityNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    53
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  28. #30 · Well People

    Supernatural Complexion Stick

    10 Fair Cool
    Shade match 98
    $18.20$26Ulta BeautyUlta Beauty$23.80 less (57%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    49
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Cool (Fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 16N fair-light neutral

    • Very close colour
    • Fair · Cool undertone

    $32

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4 Fair-Medium

    • Very close colour
    • Fair · Cool undertone

    $36

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5C

    • Very close colour
    • Fair · Cool · pink undertone

    $31

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Very close colour
    • Fair · Cool · pink undertone

    $17

  5. Rare Beauty Liquid Touch Brightening Concealer

    150C

    Rare Beauty Liquid Touch Brightening Concealer, shade 150C

    • Very close colour
    • Fair · Cool undertone

    $24

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 18B Fair-Light Beige, against Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeVery Fair CoolClosest shade match18B Fair-Light BeigeScore
Shade match55% of overall99
Colour99#f0ccba#f2cdbaLooks identicalColour difference 0.5 (0 is identical)
Depth99FairFairSameDepth difference: 0.6
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 18B Fair-Light Beige.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Does not claim colour stability
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW7, against Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeVery Fair CoolClosest overall alternativeNW7Score
Shade match55% of overall94
Colour90#f0ccba#ebccb8Very close colourColour difference 2.3 (0 is identical)
Depth99FairFairSameDepth difference: 0.7
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW7.

Same or better

  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim colour stability

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 18B Fair-Light Beige

Best price
$42SephoraSephora
Same price

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Radiance Serum Powered Foundation NW7

Match price
$46Ulta BeautyUlta Beauty
Costs $4 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.