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True Intentions Skin-Soothing Hydrating Foundation Heatwave dupes and alternatives Range Beauty

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Deep

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Deep
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
91
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $22.50 more

Your shade $16.50 at Sephora

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 305 Cameroon

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Juvia's Place
305 Cameroon
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
88out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
61
Skin (Skin suitability)
84
Match price
$24Ulta BeautyUlta Beauty
Costs $7.50 more

Your shade $16.50 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    240 Lagos
    Shade match 91
    $24Ulta BeautyUlta Beauty(product price)Costs $7.50 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $44SephoraSephoraCosts $27.50 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  3. #5 · L.A. Girl

    Pro Coverage Liquid Foundation

    Rich Cocoa
    Shade match 87
    $10Ulta BeautyUlta Beauty$6.50 less (39%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    56

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.49 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    89
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $36SephoraSephoraCosts $19.50 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    28

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deeper skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Deeper DPP1
    Shade match 84
    $34Ulta BeautyUlta Beauty(product price)Costs $17.50 more

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: brown with golden undertones

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $44SephoraSephoraCosts $27.50 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    530 Deep Amber
    Shade match 85
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.49 more

    Matches: Very close colourBoth claim transfer resistanceClaims colour stability

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $36.50 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. Shade match 84
    $44SephoraSephoraCosts $27.50 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    535 Espresso
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.49 more

    Matches: Very close colourBoth claim transfer resistanceClaims colour stability

    Differences: Natural rather than radiant finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Timeless Hydrating Foundation

    60H Mahogany Honey
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $25.50 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep Cool
    Shade match 88
    $16Ulta BeautyUlta Beauty(product price)$0.50 less (3%)

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Super Stay Lumi-Matte Foundation

    370
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$0.51 less (3%)

    Matches: Near-identical swatch colourBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    75
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    400 Deep Cool
    Shade match 81
    $18.99Ulta BeautyUlta BeautyCosts $2.49 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly cooler undertoneMatte rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    89
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Matte rather than radiant finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #18 · Maybelline

    Super Stay Lumi-Matte Foundation

    368
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$0.51 less (3%)

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Slightly lighterMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral warm undertones

    Medium confidence· Digital match

    View match
  17. Shade match 83
    $49Ulta BeautyUlta Beauty(product price)Costs $32.50 more

    Matches: Very close colourBoth claim not settling into linesClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    58
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C9.5 Cool Deep
    Shade match 82
    $13.99Ulta BeautyUlta Beauty(product price)$2.51 less (15%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. #21 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Espresso
    Shade match 88
    $11.97WalmartWalmart$4.53 less (27%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    34
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  20. #22 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 78
    $15.99Ulta BeautyUlta Beauty(product price)$0.51 less (3%)

    Matches: Claims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    55
    Wear & performance
    54
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  21. #23 · Live Tinted

    HUESTICK Complexion Stick

    05 Medium/Dark
    Shade match 81
    $42Ulta BeautyUlta Beauty(product price)Costs $25.50 more

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    42
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  22. #24 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep Bronze
    Shade match 87
    $39SephoraSephoraCosts $22.50 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    35
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW55
    Shade match 40
    $46Ulta BeautyUlta Beauty(product price)Costs $29.50 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Described as rich deep, yours as medium tanFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Described as rich deep, yours as medium tan · Full rather than medium coverage

    Retailer shade note: rich mahogany with neutral undertone for deep dark skin

    Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as medium tan

    View match
  24. #26 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Deep
    Shade match 40
    $17.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Slightly deeperDescribed as deep, yours as medium tanLight rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Described as deep, yours as medium tan · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: 9 deep

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  25. Shade match 40
    $52SephoraSephoraCosts $35.50 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Described as deep, yours as medium tanSlightly cooler undertoneDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep rosy

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  26. Shade match 40
    $52SephoraSephoraCosts $35.50 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep peach

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  27. #29 · Youngblood

    Loose Mineral Foundation

    Hazelnut
    Shade match 40
    $50Ulta BeautyUlta Beauty(product price)Costs $33.50 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    33

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: dark shade, warm undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  28. Shade match 40
    $56Ulta BeautyUlta Beauty(product price)Costs $39.50 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: deep with warm gold undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Range Beauty True Intentions Skin-Soothing Hydrating Foundation Heatwave (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

  2. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

  3. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

  4. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Slight colour difference
    • Deep · Neutral undertone

    $12.99

  5. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Rich

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich

    • Close colour
    • Very deep

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Deep, against Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Heatwave. Every attribute compared, with its share of the score.

ComparedYour shadeHeatwaveClosest shade matchDeepScore
Shade match55% of overall95
Colour91#804327#7e4321Very close colourColour difference 2.1 (0 is identical)
Depth99DeepVery deepCloseDepth difference: 0.5
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared35
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Dry, oily, sensitiveCombination, oilyBoth marketed for oily skin
Overall match 68/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Deep.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims a blurring effect
  • Adds SPF 40

Different

  • Matte finish instead of radiant
  • Full rather than medium coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 305 Cameroon, against Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Heatwave. Every attribute compared, with its share of the score.

ComparedYour shadeHeatwaveClosest overall alternative305 CameroonScore
Shade match55% of overall91
Colour85#804327#814723Very close colourColour difference 3.0 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.5
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 88/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 305 Cameroon.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Same medium coverage
  • Both claim long-wearing

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Deep

Best price
$39SephoraSephora
Costs $22.50 more

Your shade $16.50 at Sephora

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 305 Cameroon

Match price
$24Ulta BeautyUlta Beauty
Costs $7.50 more

Your shade $16.50 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.