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True Intentions Skin-Soothing Hydrating Foundation Ignite dupes and alternatives Range Beauty

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Deep Cool

The equivalent shade: scored on colour, depth and undertone only.

The match
Ulta Beauty Collection
Deep Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$0.50 less (3%)

Your shade $16.50 at Sephora · product price; shade not separately priced

Closest overall alternative: L'Oréal Paris True Match Hyaluron Tinted Balm Foundation 10 Neutral Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
10 Neutral Deep
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
91
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Best price
$14.97WalmartWalmart
$1.53 less (9%)

Your shade $16.50 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Royal Bonbon
    Shade match 86
    $3.89$5.99Ulta BeautyUlta Beauty$12.61 less (76%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  2. #4 · L.A. Girl

    Pro Coverage Liquid Foundation

    Rich Cocoa
    Shade match 85
    $10Ulta BeautyUlta Beauty$6.50 less (39%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    56

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Sweet Coco
    Shade match 83
    $3.89$5.99Ulta BeautyUlta Beauty$12.61 less (76%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $44SephoraSephoraCosts $27.50 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $36.50 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Complexion Crush Foundation

    Dark Cool
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$0.50 less (3%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    48
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Buttermelt Glaze Skin Tint SPF 30

    Nutmeg Butta
    Shade match 83
    $16Ulta BeautyUlta Beauty$0.50 less (3%)

    Matches: Very close colourSame radiant finishAdds SPF 30

    Differences: Slightly deeperNeutral rather than cool undertoneLight rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Liquid Foundation

    36Y
    Shade match 77
    $24SephoraSephoraCosts $7.50 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium-deep with yellow undertones

    Medium confidence· Digital match

    View match
  9. #11 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    45 Deep Cool
    Shade match 91
    $38SephoraSephoraCosts $21.50 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    48
    Wear & performance
    70
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: cool red

    Medium confidence· Digital match

    View match
  10. #12 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 9
    Shade match 80
    $38Ulta BeautyUlta Beauty(product price)Costs $21.50 more

    Matches: Claims a skin-like finishBoth claim a lightweight feelAdds SPF 50

    Differences: Slightly deeperNeutral rather than cool undertoneLight-medium rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Light-medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium rich

    Medium confidence· Digital match

    View match
  11. #13 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 36
    Shade match 83
    $46.90Ulta BeautyUlta Beauty(product price)Costs $30.40 more

    Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Matte rather than radiant finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. Shade match 71
    $44SephoraSephoraCosts $27.50 more

    Matches: Same medium coverageBoth claim long-wearingBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    71
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  13. Shade match 71
    $44SephoraSephoraCosts $27.50 more

    Matches: Same medium coverageBoth claim long-wearingBoth claim transfer resistance

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Timeless Hydrating Foundation

    60H Mahogany Honey
    Shade match 71
    $42Ulta BeautyUlta Beauty(product price)Costs $25.50 more

    Matches: Claims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. Shade match 68
    $44SephoraSephoraCosts $27.50 more

    Matches: Same medium coverageBoth claim long-wearingBoth claim transfer resistance

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  16. #18 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    46 Deep Neutral
    Shade match 80
    $38SephoraSephoraCosts $21.50 more

    Matches: Same medium coverageClaims a skin-like finishClaims a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneMatte rather than radiant finish

    Score details
    Shade match
    80
    Finish & visual result
    48
    Wear & performance
    70
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: neutral red

    Medium confidence· Digital match

    View match
  17. #19 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$0.51 less (3%)

    Matches: Claims a blurring effectBoth claim not settling into lines

    Differences: Natural rather than radiant finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    55
    Wear & performance
    54
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Complexion Crush Foundation

    Deep Neutral
    Shade match 79
    $16Ulta BeautyUlta Beauty(product price)$0.50 less (3%)

    Matches: Same medium coverageClaims a skin-like finishClaims a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneMatte rather than radiant finish

    Score details
    Shade match
    79
    Finish & visual result
    48
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than radiant finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  19. #21 · Rude

    Perfect Base Foundation Stick

    19W Deep Warm
    Shade match 70
    $8.75Ulta BeautyUlta Beauty(product price)$7.75 less (47%)

    Matches: Claims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    70
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Super Stay Lumi-Matte Foundation

    370
    Shade match 70
    $15.99Ulta BeautyUlta Beauty(product price)$0.51 less (3%)

    Matches: Both claim transfer resistanceBoth claim a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than radiant finish

    Score details
    Shade match
    70
    Finish & visual result
    43
    Wear & performance
    75
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep
    Shade match 85
    $39SephoraSephoraCosts $22.50 more

    Matches: Very close colourClaims a blurring effectAdds SPF 40

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    35
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58S Rich Sand
    Shade match 72
    $40SephoraSephoraCosts $23.50 more

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    61
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Deep
    Shade match 40
    $17.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same radiant finish

    Differences: Described as deep, yours as medium tanLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as deep, yours as medium tan · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: 9 deep

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  24. Shade match 40
    $52SephoraSephoraCosts $35.50 more

    Matches: Same radiant finishSame medium coverageClaims a blurring effect

    Differences: Slightly lighterDescribed as deep, yours as medium tanSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Described as deep, yours as medium tan · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep peach

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  25. #27 · Youngblood

    Loose Mineral Foundation

    Hazelnut
    Shade match 40
    $50Ulta BeautyUlta Beauty(product price)Costs $33.50 more

    Matches: Near-identical swatch colourBoth claim a lightweight feel

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    33

    Looks identical · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: dark shade, warm undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  26. Shade match 40
    $56Ulta BeautyUlta Beauty(product price)Costs $39.50 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: deep with warm gold undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  27. Shade match 40
    $48Ulta BeautyUlta BeautyCosts $31.50 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Described as deep, yours as medium tanNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Described as deep, yours as medium tan · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Deep - Neutral with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  28. #30 · Prime Prometics

    Color Changing Foundation

    SKU 77013685
    Shade match 43
    $35.20$44Ulta BeautyUlta BeautyCosts $18.70 more

    Matches: Both claim not settling into linesBoth claim a lightweight feel

    Differences: Dewy rather than radiant finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    43
    Finish & visual result
    76
    Wear & performance
    75
    Skin suitability
    33

    Colour not compared · Dewy · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Dewy rather than radiant finish · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/oily skin

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Range Beauty True Intentions Skin-Soothing Hydrating Foundation Ignite (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Close colour
    • Deep · Neutral undertone

    $16.99

  2. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Close colour
    • Very deep

    $14.99

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Rich

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich

    • Close colour
    • Very deep

    $12

  5. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Slight colour difference
    • Deep · Neutral · neutral pink undertone

    $10.99

  6. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Slight colour difference
    • Deep · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool, against Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Ignite. Every attribute compared, with its share of the score.

ComparedYour shadeIgniteClosest shade matchDeep CoolScore
Shade match55% of overall98
Colour97#7c3d1e#7e3f22Looks identicalColour difference 0.9 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.2
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool.

Same or better

  • $0.50 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Claims a blurring effect

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in 10 Neutral Deep, against Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Ignite. Every attribute compared, with its share of the score.

ComparedYour shadeIgniteClosest overall alternative10 Neutral DeepScore
Shade match55% of overall87
Colour93#7c3d1e#763a1fVery close colourColour difference 1.8 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.3
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in 10 Neutral Deep.

Same or better

  • $1.53 less
  • Very close colour
  • Same radiant finish
  • Light rather than medium coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • No long-wear claim
  • Does not claim transfer resistance
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeOil-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs none

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Deep Cool

Match price
$16Ulta BeautyUlta Beauty
$0.50 less (3%)

Your shade $16.50 at Sephora · product price; shade not separately priced

Closest overall alternative

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation 10 Neutral Deep

Best price
$14.97WalmartWalmart
$1.53 less (9%)

Your shade $16.50 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.