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Liquid Touch Brightening Concealer 420N dupes and alternatives Rare Beauty

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 11 Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rare Beauty
420NChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Charlotte Tilbury
11 Tan
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
93
Depth
100
Undertone
85
Best price
$36SephoraSephora
Costs $12 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 15NW

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Rare Beauty
420NChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Milk Makeup
15NW
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Match price
$30Ulta BeautyUlta Beauty
Costs $6 more

Your shade $24 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C8
    Shade match 84
    $16.99Ulta BeautyUlta Beauty(product price)$7.01 less (29%)

    Matches: Similar undertone (warm vs neutral)Same radiant finishBoth claim a skin-like finish

    Differences: Not marketed for oily/dry/combination/normal skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Radiant finish

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for oily/dry/combination/normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. Shade match 82
    $22SephoraSephora$2 less (8%)

    Matches: Similar undertone (warm vs neutral)Same radiant finishBoth claim long-wearing

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $36SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Radiant Creamy Concealer

    Amande
    Shade match 91
    $36SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: MD3 - medium-deep to deep with neutral undertones

    High confidence· Digital match

    View match
  5. Shade match 81
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Similar undertone (warm vs neutral)Both claim a skin-like finishBoth claim long-wearing

    Differences: Natural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: tan with warm warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 79
    $42SephoraSephoraCosts $18 more

    Matches: Same neutral undertoneSame radiant finishSame medium coverage

    Differences: Slightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines

    Retailer shade note: tan with a neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Sand
    Shade match 85
    $12Ulta BeautyUlta Beauty(product price)$12 less (50%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $30SephoraSephoraCosts $6 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3
    Shade match 75
    $22SephoraSephora$2 less (8%)

    Matches: Similar undertone (warm vs neutral)Same radiant finishBoth claim long-wearing

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $30SephoraSephoraCosts $6 more

    Matches: Similar undertone (warm vs neutral)Both claim long-wearingBoth claim not settling into lines

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 82
    $39SephoraSephoraCosts $15 more

    Matches: Similar undertone (warm vs neutral)Both claim a skin-like finishClaims a blurring effect

    Differences: Natural rather than radiant finishFull rather than medium coverageNot marketed for oily skin

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin

    Retailer shade note: Medium Deep, Warm Golden

    High confidence· Digital match

    View match
  13. Shade match 75
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: tan with neutral cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 75
    $30Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  15. Shade match 82
    $36SephoraSephoraCosts $12 more

    Matches: Similar undertone (warm vs neutral)Both claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  16. Shade match 84
    $30SephoraSephoraCosts $6 more

    Matches: Similar undertone (warm vs neutral)Both claim long-wearingBoth claim not settling into lines

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  17. Shade match 76
    $31Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterLuminous rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Caramel
    Shade match 81
    $12Ulta BeautyUlta Beauty$12 less (50%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  19. Shade match 79
    $32SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneSame radiant finishSame medium coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 78
    $34SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneSame medium coverageBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    68
    Wear & performance
    86
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed

    Retailer shade note: medium with neutral cool undertones

    High confidence· Digital match

    View match
  21. #23 · NARS

    Radiant Creamy Concealer

    Chocolat
    Shade match 79
    $36SephoraSephoraCosts $12 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: D0 - medium-deep to deep with warm undertones

    High confidence· Digital match

    View match
  22. #24 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    30 Medium Peach
    Shade match 82
    $32SephoraSephoraCosts $8 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageClaims a blurring effect

    Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium with peach undertones

    High confidence· Digital match

    View match
  23. Shade match 78
    $30SephoraSephoraCosts $6 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  24. Shade match 75
    $34SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneSame medium coverageBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    68
    Wear & performance
    86
    Skin suitability
    92

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  25. Shade match 74
    $39SephoraSephoraCosts $15 more

    Matches: Both claim a skin-like finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperOlive rather than neutral undertoneNatural rather than radiant finish

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin

    Retailer shade note: Medium Deep, Warm Olive

    High confidence· Digital match

    View match
  26. Shade match 70
    $32SephoraSephoraCosts $8 more

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterOlive rather than neutral undertoneNo long-wear claim

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  27. #29 · NARS

    Radiant Creamy Concealer

    Hazelnut
    Shade match 70
    $36SephoraSephoraCosts $12 more

    Matches: Same radiant finishSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: MD4 - medium-deep to deep with cool undertones

    High confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 420N (Medium tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Milk Makeup Flex Foundation Stick

    Caramel

    Milk Makeup Flex Foundation Stick, shade Caramel

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $36

  2. Juvia's Place I am Magic Powder Foundation

    Cameroon - Tan 4

    Juvia's Place I am Magic Powder Foundation, shade Cameroon - Tan 4

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $20

  3. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Amber

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Amber

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $12.99

  4. Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup

    Medium

    Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup, shade Medium

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $46

  5. Doll 10 Doll Skin Genius Serum Skin Tint

    Medium

    Doll 10 Doll Skin Genius Serum Skin Tint, shade Medium

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $46

  6. Doll 10 Peptide Bounce Balm Foundation

    Medium

    Doll 10 Peptide Bounce Balm Foundation, shade Medium

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $44

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 11 Tan, against Rare Beauty Liquid Touch Brightening Concealer in 420N. Every attribute compared, with its share of the score.

ComparedYour shade420NClosest shade match11 TanScore
Shade match55% of overall92
Colour93#bd835f#be8359Very close colourColour difference 1.8 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.1
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Oily, dry, combination, normalNormal, dry, oilyBoth marketed for oily/​dry/​normal skin
Overall match 75/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 11 Tan.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW, against Rare Beauty Liquid Touch Brightening Concealer in 420N. Every attribute compared, with its share of the score.

ComparedYour shade420NClosest overall alternative15NWScore
Shade match55% of overall91
Colour86#bd835f#c08659Very close colourColour difference 2.9 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.4
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 11 Tan

Best price
$36SephoraSephora
Costs $12 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 15NW

Match price
$30Ulta BeautyUlta Beauty
Costs $6 more

Your shade $24 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.