Liquid Touch Brightening Concealer 540C dupes and alternatives Rare Beauty
4.2 (2,558)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for very deep cool skin with a red hue
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly lighter· Neutral rather than cool undertone· No long-wear claim
Score details
Shade match
70
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
68
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: deep with neutral to golden undertones
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed
$16.99Ulta Beauty(product price)$7.01 less (29%)4.4 (832)
Matches: Same radiant finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
55
Finish & visual result
100
Wear & performance
100
Skin suitability
0
Visibly different colour · Radiant finish
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Not marketed for oily/dry/combination/normal skin · Contains drying alcohol
Differences: Noticeably different swatch colour · Slightly warmer undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Retailer shade note: deepest with neutral warm undertones
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Medium-full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/combination skin · Contains listed fragrance
Matches: Same cool undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Luminous rather than radiant finish
Score details
Shade match
59
Finish & visual result
77
Wear & performance
100
Skin suitability
50
Visibly different colour · Luminous · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Luminous rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for dark deep cool skin with pink undertones
Matches: Same cool undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than radiant finish
Score details
Shade match
63
Finish & visual result
70
Wear & performance
86
Skin suitability
75
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin
Matches: Same radiant finish· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
54
Finish & visual result
86
Wear & performance
100
Skin suitability
50
Visibly different colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed
Matches: Both claim a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
55
Finish & visual result
82
Wear & performance
100
Skin suitability
50
Visibly different colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage
Matches: Same cool undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than radiant finish
Score details
Shade match
64
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Claims a blurring effect· Claims transfer resistance· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
75
Finish & visual result
42
Wear & performance
65
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Same cool undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than radiant finish
Score details
Shade match
56
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: very deep with rosy undertones
Matches: Same cool undertone· Claims a blurring effect· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than radiant finish
Score details
Shade match
72
Finish & visual result
42
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Matches: Same radiant finish· Same medium coverage· Both claim a skin-like finish
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
54
Finish & visual result
100
Wear & performance
40
Skin suitability
75
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: deep with neutral red undertones
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than cool undertone
Score details
Shade match
54
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
$10.99Ulta Beauty(product price)$13.01 less (54%)4.1 (2,823)
Matches: Similar undertone (neutral vs cool)· Both claim a lightweight feel
Differences: Slightly deeper· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
76
Finish & visual result
50
Wear & performance
54
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/dry/combination/normal skin
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 540C (Deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural, against Rare Beauty Liquid Touch Brightening Concealer in 540C. Every attribute compared, with its share of the score.
ComparedYour shade540CClosest shade match44.0 Deep NaturalHow they compareScore
Shade match55% of overall77
Colour60%77#855549#825b4aClose colourColour difference 4.0 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.7
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 75/100Shade match 77/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 14, against Rare Beauty Liquid Touch Brightening Concealer in 540C. Every attribute compared, with its share of the score.
ComparedYour shade540CClosest overall alternative14How they compareScore
Shade match55% of overall72
Colour60%78#855549#805846Close colourColour difference 3.9 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.1
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 72/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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