Liquid Touch Brightening Concealer 470C dupes and alternatives Rare Beauty
4.2 (2,558)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same medium coverage· Claims a blurring effect
Differences: Natural rather than radiant finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same cool undertone· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD3 - Medium-deep to deep with neutral undertones
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
72
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than radiant finish· No skin-like finish claimed
Score details
Shade match
70
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with golden undertones
Matches: Same medium coverage· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
65
Finish & visual result
68
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed
Retailer shade note: medium with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
69
Finish & visual result
64
Wear & performance
82
Skin suitability
75
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with neutral undertones
Matches: Claims transfer resistance· Both claim a lightweight feel
Differences: Natural rather than radiant finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
74
Finish & visual result
68
Wear & performance
61
Skin suitability
50
Close colour · Natural · Buildable coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Matches: Same medium coverage· Both claim a skin-like finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than cool undertone
Score details
Shade match
64
Finish & visual result
82
Wear & performance
72
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than cool undertone
Score details
Shade match
63
Finish & visual result
61
Wear & performance
100
Skin suitability
75
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
60
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
$10.99Ulta Beauty(product price)$13.01 less (54%)4.1 (2,823)
Matches: Both claim a lightweight feel
Differences: Natural rather than radiant finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
81
Finish & visual result
50
Wear & performance
54
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/dry/combination/normal skin
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Olive rather than cool undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
71
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD2.6 - Medium-deep with warm undertones, and an olive tone
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
75
Finish & visual result
61
Wear & performance
51
Skin suitability
25
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/dry/combination skin · Contains listed fragrance
Retailer shade note: medium to deep skin with neutral undertones
Matches: Same cool undertone· Same medium coverage· Claims a blurring effect
Differences: Noticeably different swatch colour· Slightly deeper· Matte rather than radiant finish
Score details
Shade match
70
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD4 - Medium-deep to deep with cool undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
55
Finish & visual result
70
Wear & performance
86
Skin suitability
75
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily skin
$10.99Ulta Beauty(product price)$13.01 less (54%)4.1 (2,823)
Matches: Both claim a lightweight feel
Differences: Natural rather than radiant finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
78
Finish & visual result
50
Wear & performance
54
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/dry/combination/normal skin
Matches: Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
54
Finish & visual result
61
Wear & performance
86
Skin suitability
92
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Differences: Noticeably different swatch colour · Described as deep tan, yours as medium tan · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: deep tan with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan
Matches: Same medium coverage· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Matte rather than radiant finish· No skin-like finish claimed
Score details
Shade match
60
Finish & visual result
48
Wear & performance
72
Skin suitability
75
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: D0 - Medium-deep to deep with warm undertones
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 470C (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris True Match Radiant Serum Concealer in W9.5, against Rare Beauty Liquid Touch Brightening Concealer in 470C. Every attribute compared, with its share of the score.
ComparedYour shade470CClosest matchW9.5How they compareScore
Shade match55% of overall91
Colour60%85#ab7152#b07148Very close colourColour difference 3.0 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Oily, dry, combination, normalSensitiveMarketed for different skin types
Overall match 90/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$7.01 less (29%)
Sephora
