Soft Pinch Liquid Blush Believe dupes and alternatives Rare Beauty
4.7 (16,236)·Mauve · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same pigmentation: buildable
Differences: Plum rather than mauve· Stick rather than liquid (format)· Normal, Dry, Oily rather than normal, dry, combination, oily, sensitive (skin types)
Score details
Shade match
85
Finish, pigmentation & format
76
Wear & performance
100
Comfort & skin suitability
72
Very close colour · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than mauve · Stick rather than liquid (format) · Normal, Dry, Oily rather than normal, dry, combination, oily, sensitive (skin types)
Retailer shade note: A burgundy with golden shimmer
Matches: Near-identical swatch colour· Same finish: dewy· Same pigmentation: buildable
Differences: Neutral rather than cool undertone· Pink rather than mauve· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
85
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
72
Looks identical · Dewy · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve · Not listed rather than 12-hour wear (longevity) · Normal, Combination, Sensitive rather than normal, dry, combination, oily, sensitive (skin types)
Matches: Same cool undertone· Same finish: dewy· Same pigmentation: buildable
Differences: Not listed rather than 12-hour wear (longevity)· Normal, Combination, Sensitive rather than normal, dry, combination, oily, sensitive (skin types)
Score details
Shade match
84
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
72
Close colour · Dewy · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Normal, Combination, Sensitive rather than normal, dry, combination, oily, sensitive (skin types)
Matches: Same cool undertone· Same finish: dewy· Same pigmentation: buildable
Differences: Powder rather than liquid (format)· Long-wearing rather than 12-hour wear (longevity)· Normal, Combination, Oily rather than normal, dry, combination, oily, sensitive (skin types)
Score details
Shade match
81
Finish, pigmentation & format
80
Wear & performance
70
Comfort & skin suitability
72
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Powder rather than liquid (format) · Long-wearing rather than 12-hour wear (longevity) · Normal, Combination, Oily rather than normal, dry, combination, oily, sensitive (skin types)
Matches: Same cool undertone· Same finish: dewy· Both claim comfort
Differences: Deeper· Powder rather than liquid (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
73
Wear & performance
70
Comfort & skin suitability
72
Close colour · Dewy
Ingredients (not scored): 2% ingredient overlap
Differences: Deeper · Powder rather than liquid (format) · Long-wearing rather than 12-hour wear (longevity) · Normal, Dry, Combination rather than normal, dry, combination, oily, sensitive (skin types)
Matches: Same cool undertone· Both claim comfort· Claims hydration
Differences: Natural rather than dewy (finish)· Sheer rather than buildable (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
85
Finish, pigmentation & format
61
Wear & performance
70
Comfort & skin suitability
72
Close colour · Natural · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Stick rather than liquid (format) · Long-wearing rather than 12-hour wear (longevity) · Normal, Dry, Combination rather than normal, dry, combination, oily, sensitive (skin types)
Matches: Very close colour· Same finish: dewy· Both claim comfort
Differences: Warm rather than cool undertone· Pink rather than mauve· Powder rather than liquid (format)
Score details
Shade match
77
Finish, pigmentation & format
73
Wear & performance
70
Comfort & skin suitability
88
Very close colour · Dewy
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than mauve · Powder rather than liquid (format) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: coral, gold, and pink for medium skin tones
Differences: Rose rather than mauve· Natural rather than dewy (finish)· Cream rather than liquid (format)
Score details
Shade match
84
Finish, pigmentation & format
65
Wear & performance
70
Comfort & skin suitability
50
Close colour · Natural
Ingredients (not scored): 4% ingredient overlap
Differences: Rose rather than mauve · Natural rather than dewy (finish) · Cream rather than liquid (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than normal, dry, combination, oily, sensitive (skin types)
Matches: Very close colour· Same pigmentation: buildable· Both claim comfort
Differences: Neutral rather than cool undertone· Rose rather than mauve· Matte rather than dewy (finish)
Score details
Shade match
83
Finish, pigmentation & format
53
Wear & performance
80
Comfort & skin suitability
80
Very close colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than mauve · Matte rather than dewy (finish) · Powder rather than liquid (format) · Normal, Dry, Oily rather than normal, dry, combination, oily, sensitive (skin types)
Matches: Very close colour· Same cool undertone· Both claim comfort
Differences: Rose rather than mauve· Natural rather than dewy (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
90
Finish, pigmentation & format
61
Wear & performance
40
Comfort & skin suitability
80
Very close colour · Natural · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Rose rather than mauve · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Not listed rather than 12-hour wear (longevity)
Matches: Same cool undertone· Same finish: dewy· Same pigmentation: buildable
Differences: Berry rather than mauve· Not listed rather than 12-hour wear (longevity)· Normal, Combination, Sensitive rather than normal, dry, combination, oily, sensitive (skin types)
Score details
Shade match
72
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
72
Close colour · Dewy · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Berry rather than mauve · Not listed rather than 12-hour wear (longevity) · Normal, Combination, Sensitive rather than normal, dry, combination, oily, sensitive (skin types)
Matches: Same cool undertone· Same longevity: 12-hour wear· Both claim comfort
Differences: Rose rather than mauve· Natural rather than dewy (finish)· Sheer rather than buildable (pigmentation)
Score details
Shade match
73
Finish, pigmentation & format
55
Wear & performance
100
Comfort & skin suitability
80
Slight colour difference · Natural · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Rose rather than mauve · Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Powder rather than liquid (format)
Matches: Same finish: dewy· Same pigmentation: buildable· Claims hydration
Differences: Lighter· Neutral rather than cool undertone· Pink rather than mauve
Score details
Shade match
67
Finish, pigmentation & format
90
Wear & performance
70
Comfort & skin suitability
48
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Pink rather than mauve · Cream rather than liquid (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Normal, Dry, Combination rather than normal, dry, combination, oily, sensitive (skin types)
Matches: Same finish: dewy· Same pigmentation: buildable· Both claim comfort
Differences: Neutral rather than cool undertone· Pink rather than mauve· Powder rather than liquid (format)
Score details
Shade match
75
Finish, pigmentation & format
80
Wear & performance
40
Comfort & skin suitability
88
Close colour · Dewy · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve · Powder rather than liquid (format) · Not listed rather than 12-hour wear (longevity)
Retailer shade note: muted pink - mauve / deep plum
Differences: Rose rather than mauve· Opaque rather than buildable (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
82
Finish, pigmentation & format
68
Wear & performance
40
Comfort & skin suitability
70
Close colour · Shimmer · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Rose rather than mauve · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
NARS Talc-Free Powder Blush in Mad Love, against Rare Beauty Soft Pinch Liquid Blush in Believe. Every attribute compared, with its share of the score.
ComparedYour shadeBelieveClosest shade matchMad LoveHow they compareScore
Shade match55% of overall90
Colour55%94#b96971#b26b71Very close colourColour difference 1.7 (0 is identical)
Depth15%99MediumMediumSameDepth difference 0.7 on the 0–100 scale
Overall match 83/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Overall match 85/100Shade match 86/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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