All 14 imagesFewer images
Official description
true mauve
Standardised colour
Mauve · Medium · Cool undertone Details
Dewy finish · Buildable pigmentation · Liquid
SephoraWhere to buy Believe (2 stores)
Sephora$25View at Sephora
Ulta Beautyfrom $25 · product priceView at Ulta BeautySimilar to Rare Beauty Soft Pinch Liquid Blush Believe
The closest shade matches and closest overall alternatives in other blushes. Price is never part of the score.
Lip colours to wear with Believe
Open Complete My LookFive ways to coordinate with Rare Beauty Soft Pinch Liquid Blush Believe, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Lipstick
Cosmos
Revlon Super Lustrous Ultra Lipstick, shade Cosmos
- Neighbouring colour: pink with mauve
- Combination · Pink · Medium · Neutral
$15.99
Divine Rose
Pat McGrath Labs SatinAllure Lipstick, shade Divine Rose
- Neighbouring colour: pink with mauve
- Combination · Pink · Medium · Cool
$30
Lip gloss
Need Her
Patrick Ta Major Volume Plumping Lip Gloss, shade Need Her
- Neighbouring colour: rose with mauve
- Combination · Rose · Deep / dark · Neutral
$26
New Romantic
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade New Romantic
- Neighbouring colour: pink with mauve
- Combination · Pink · Medium · Neutral
$33
Lip liner
Dash
Versed Lip Frame Defining Lip Liner, shade Dash
- Neighbouring colour: pink with mauve
- Combination · Pink · Light · Neutral
$12.99
164 Sassy Rhubarb
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner, shade 164 Sassy Rhubarb
- Neighbouring colour: rose with mauve
- Combination · Rose · Medium · Neutral
$27
The same colour family across lips and cheeks.
Lipstick
Blushing Mauve
Revlon Super Lustrous Lipstick, shade Blushing Mauve
- Close match
- Colour match · Mauve · Medium · Cool
$11.99
Kneehigh
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint, shade Kneehigh
- Close match
- Colour match · Mauve · Medium · Cool
$12.99
Lip gloss
Fig Sauce
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Fig Sauce
- Close match
- Colour match · Mauve · Medium · Cool
$24
Sugar Plum
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm, shade Sugar Plum
- Close match
- Colour match · Mauve · Medium · Cool
$16
Lip liner
Obsess 4.5
Hourglass Shape and Sculpt Lip Liner, shade Obsess 4.5
- Close match
- Colour match · Mauve · Deep / dark · Cool
$29
Comes Naturally
Kylie Cosmetics Precision Pout Lip Liner, shade Comes Naturally
- Close match
- Colour match · Mauve · Medium · Cool
$19
A clear difference in colour or depth, on purpose.
Lipstick
Wild Ride
Bespoke
MERIT Signature Lip Lightweight Lipstick, shade Bespoke
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$28
Lip gloss
Sugar Plum
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Sugar Plum
- Contrast: deeper
- Combination · Plum · Deep / dark · Cool
$24
Mixed Berries
Tarte Maracuja Juicy Shift, shade Mixed Berries
- Contrast: lighter
- Combination · Berry · Light · Cool
$27
Lip liner
Buff
Cool Taupe
Smashbox Studio Extreme Longwear Lip Liner, shade Cool Taupe
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$25
Soft colours close to a natural flush.
Lipstick
Blushing Mauve
Revlon Super Lustrous Lipstick, shade Blushing Mauve
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$11.99
Kneehigh
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint, shade Kneehigh
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$12.99
Lip gloss
Fig Sauce
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Fig Sauce
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$24
Sugar Plum
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm, shade Sugar Plum
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$16
Lip liner
Comes Naturally
Kylie Cosmetics Precision Pout Lip Liner, shade Comes Naturally
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$19
Vintage Mauve
point of view. Trace it Precision Sculpting Lip Liner, shade Vintage Mauve
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$24
Saturated or deep colours that stand out.
Lipstick
Power Mauves
e.l.f. Cosmetics Glossy Lip Stain, shade Power Mauves
- Saturated colour that stands out
- Combination · Mauve · Medium · Cool
$7
Rhyme
ILIA Lip Sketch Hydrating Crayon, shade Rhyme
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$27
Lip gloss
Figure
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Figure
- Saturated colour that stands out
- Combination · Mauve · Medium · Cool
$26
Dolly Medium
Buxom Full-On Plumping Lip Polish, shade Dolly Medium
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$26
Lip liner
Enduring Mauve
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner, shade Enduring Mauve
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$6
Satin Plum
L.A. Girl Perfect Precision Lip Liner Pencil, shade Satin Plum
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$4
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Find my colour
- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery blush that is medium, cool, mauve
New to colour theory? Read the colour guide
Shade details
- Swatch colour
- #b96971
- L* 53.6 a* 32.8 b* 9.6
- Colour family
- Mauve
- from the description (“mauve”)
- Colour depth
- Medium
- from the swatch colour
- Primary undertone
- Cool
- from the description (“mauve”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Dewy
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Liquid
- the product's attributes
- Wear claims
- Up to 12 hours, claimed
- the product's attributes or description
- Skin suitability claims
- Comfortable, For normal, dry, combination, oily, sensitive skin, For sensitive skin, Non-comedogenic
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 4 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (22)
Rare Beauty Soft Pinch Liquid Blush- Adorebright pink
- Believetrue mauve(this shade)
- Hopenude mauve
- Encouragesoft neutral pink
- Happydewy cool pink
- Luckyhot pink (dewy)
- Joydewy muted peach
- Faithdeep berry (matte)
- Gratefuldewy true red
- Blissmatte nude pink
- Lovematte terracotta
- Gracematte bright rose mauve
- Worthtrue rose
- Virtuebeige peach
- Spiritedmidtone violet
- Resiliencewarm chestnut
- Charmcoral pink
- Intriguewatermelon
- Daydreammuted cool mauve
- Enamoredmid-tone magenta
- Foreverwarm nude
- Charismawarm berry