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Cashmere Matte Eyelights Wildflower dupes and alternatives RMS Beauty

Purple · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette So Bright Now

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
RMS Beauty
WildflowerChange shade
Colour family, undertone and depth: Purple · Cool · Light
Finish and pigmentation: Matte
The match
e.l.f. Cosmetics
So Bright Now
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 5.

Shade match
92out of 100
Colour
88
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
$19 less (63%)

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Cream Eye Shadow Stick I Lilac You A Lot

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
RMS Beauty
WildflowerChange shade
Colour family, undertone and depth: Purple · Cool · Light
Finish and pigmentation: Matte
The match
Ulta Beauty Collection
I Lilac You A Lot
Colour family, undertone and depth: Purple · Cool · Light
Finish and pigmentation: Matte
Overall match
88out of 100
Shade (Shade match)
90
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
58
Comfort (Comfort & skin suitability)
60
Match price
$10.50Ulta BeautyUlta Beauty
$19.50 less (65%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · CoverGirl

    TruNaked Eyeshadow Palette

    That's Rad

    Matched on pan 1

    Shade match 81
    $9.78WalmartWalmart$20.22 less (67%)

    Matches: Same finish: matteBoth claim crease resistanceClaims comfort

    Differences: Powder rather than cream (format)24-hour wear rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    81
    Finish, pigmentation & format
    88
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Powder rather than cream (format) · 24-hour wear rather than 8-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $34SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame format: creamBoth claim crease resistance

    Differences: Shimmer rather than matte (finish)16-hour wear rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    89
    Finish, pigmentation & format
    35
    Wear & performance
    68
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Shimmer rather than matte (finish) · 16-hour wear rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: Lavender shimmer

    High confidence· Digital match

    View match
  3. #5 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    70M Sakura
    Shade match 57
    $39SephoraSephoraCosts $9 more

    Matches: Same finish: matteBoth claim crease resistanceClaims comfort

    Differences: Pink rather than purpleLiquid rather than cream (format)16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    93
    Wear & performance
    75
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than purple · Liquid rather than cream (format) · 16-hour wear rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: light pink matte

    Medium confidence· Digital match

    View match
  4. #6 · Stila

    Liqua-Play Eye Shadow

    Purple Peep Matte
    Shade match 50
    $25Ulta BeautyUlta Beauty(product price)$5 less (17%)

    Matches: Same cool undertoneSame finish: matteBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperLiquid rather than cream (format)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    93
    Wear & performance
    81
    Comfort & skin suitability
    60

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than cream (format) · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: soft lilac

    High confidence· Digital match

    View match
  5. #7 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Matched on pan 1

    Shade match 57
    $23Ulta BeautyUlta Beauty$7 less (23%)

    Matches: Same finish: matte

    Differences: LighterNude rather than purplePalette rather than cream (format)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    88
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Nude rather than purple · Palette rather than cream (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Medium confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Tutu Much
    Shade match 47
    $10.50Ulta BeautyUlta Beauty(product price)$19.50 less (65%)

    Matches: Same finish: matteSame format: creamBoth claim crease resistance

    Differences: Noticeably different swatch colourPink rather than purpleNot listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    47
    Finish, pigmentation & format
    100
    Wear & performance
    58
    Comfort & skin suitability
    60

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Not listed rather than 8-hour wear (longevity)

    Retailer shade note: light pink matte

    Medium confidence· Digital match

    View match
  7. Shade match 81
    $22SephoraSephora$8 less (27%)

    Matches: Same cool undertoneSame format: creamClaims waterproof

    Differences: Shimmer rather than matte (finish)Long-wearing rather than 8-hour wear (longevity)Does not claim crease resistance

    Score details
    Shade match
    81
    Finish, pigmentation & format
    35
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Long-wearing rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: pale lilac pastel

    High confidence· Digital match

    View match
  8. #10 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    02 Pink Moonrise
    Shade match 46
    $26Ulta BeautyUlta Beauty$4 less (13%)

    Matches: Same finish: matteBoth claim crease resistance

    Differences: Noticeably different swatch colourPink rather than purplePowder rather than cream (format)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    88
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Powder rather than cream (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: baby pink matte

    Medium confidence· Digital match

    View match
  9. #11 · about-face

    Matte Fluid Eye Paint

    On Pointe
    Shade match 43
    $17Ulta BeautyUlta Beauty(product price)$13 less (43%)

    Matches: Same finish: matteSame format: cream

    Differences: Noticeably different swatch colourPink rather than purpleLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    43
    Finish, pigmentation & format
    100
    Wear & performance
    59
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Long-wearing rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: ballet slipper pink

    Medium confidence· Digital match

    View match
  10. #12 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Cyber Chrome

    Matched on pan 5

    Shade match 49
    $16Ulta BeautyUlta Beauty$14 less (47%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourSilver rather than purplePalette rather than cream (format)

    Score details
    Shade match
    49
    Finish, pigmentation & format
    88
    Wear & performance
    59
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than purple · Palette rather than cream (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Small Glitter Eyeshadow

    Shine De-Light
    Shade match 87
    $26Ulta BeautyUlta Beauty$4 less (13%)

    Matches: Both claim crease resistanceClaims comfort

    Differences: Glitter rather than matte (finish)Powder rather than cream (format)Does not claim hydration

    Score details
    Shade match
    87
    Finish, pigmentation & format
    7
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): no ingredient list for one product

    Differences: Glitter rather than matte (finish) · Powder rather than cream (format) · Does not claim hydration

    Medium confidence· Digital match

    View match
  12. #14 · ColourPop

    Super Shock Shadow

    Fairy Coded
    Shade match 87
    $7Ulta BeautyUlta Beauty(product price)$23 less (77%)

    Matches: Same cool undertone

    Differences: Glitter rather than matte (finish)Powder rather than cream (format)Long-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    7
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 7% ingredient overlap

    Differences: Glitter rather than matte (finish) · Powder rather than cream (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: cool-toned lavender with silver and pink pinpoints

    High confidence· Digital match

    View match
  13. #15 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 1

    Shade match 44
    $28Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterWhite rather than purple

    Score details
    Shade match
    44
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · White rather than purple · Powder rather than cream (format) · Not listed rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: soft lavender tones

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    All About Shadow Duo Eyeshadow

    Blackberry Frost

    Matched on the lighter eyeshadow pan

    Shade match 69
    $35Ulta BeautyUlta BeautyCosts $5 more

    Matches: Both claim crease resistance

    Differences: Noticeably different swatch colourShimmer rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    23
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Powder rather than cream (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 4

    Shade match 40
    $11Ulta BeautyUlta Beauty$19 less (63%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourNude rather than purplePalette rather than cream (format)

    Score details
    Shade match
    40
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than purple · Palette rather than cream (format) · Not listed rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Eyeshadow Singles

    Lavender Frost
    Shade match 74
    $9Ulta BeautyUlta Beauty(product price)$21 less (70%)

    Matches: Same cool undertone

    Differences: DeeperShimmer rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    23
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Shimmer rather than matte (finish) · Powder rather than cream (format) · Not listed rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Medium confidence· Digital match

    View match
  17. #19 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 1

    Shade match 74
    $28SephoraSephora$2 less (7%)

    Shimmer

    Differences: Noticeably different swatch colourDeeperShimmer rather than matte (finish)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    23
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · Palette rather than cream (format) · Not listed rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Medium confidence· Digital match

    View match
  18. #20 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Rose Macaron

    Matched on pan 1

    Shade match 37
    $28Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourWhite rather than purplePowder rather than cream (format)

    Score details
    Shade match
    37
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · White rather than purple · Powder rather than cream (format) · Not listed rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: soft pink hues

    Medium confidence· Digital match

    View match
  19. #21 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Outer Spice

    Matched on pan 1

    Shade match 34
    $16Ulta BeautyUlta Beauty$14 less (47%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourDeeperRose rather than purple

    Score details
    Shade match
    34
    Finish, pigmentation & format
    88
    Wear & performance
    59
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Rose rather than purple · Palette rather than cream (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. #22 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    LILAC PEARL
    Shade match 67
    $34SephoraSephoraCosts $4 more

    Matches: Same cool undertoneClaims waterproof

    Differences: Noticeably different swatch colourDeeperMetallic rather than matte (finish)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    20
    Wear & performance
    60
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Metallic rather than matte (finish) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: metallic pearlescent lilac

    Medium confidence· Digital match

    View match
  21. #23 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Lavender Shimmer
    Shade match 54
    $19Ulta BeautyUlta Beauty$11 less (37%)

    Matches: Same cool undertoneBoth claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourDeeperShimmer rather than matte (finish)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    28
    Wear & performance
    88
    Comfort & skin suitability
    60

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · Liquid rather than cream (format)

    Retailer shade note: lavender shimmer

    Medium confidence· Digital match

    View match
  22. #24 · Clinique

    All About Shadow Duo Eyeshadow

    Twilight Mauve/Brandied

    Matched on the Twilight Mauve pan

    Shade match 57
    $35Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertoneBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperMauve rather than purple

    Score details
    Shade match
    57
    Finish, pigmentation & format
    23
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than purple · Shimmer rather than matte (finish) · Powder rather than cream (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  23. #25 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Primrose Shimmer
    Shade match 50
    $19Ulta BeautyUlta Beauty$11 less (37%)

    Matches: Both claim crease resistanceClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than purpleShimmer rather than matte (finish)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    28
    Wear & performance
    88
    Comfort & skin suitability
    60

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Shimmer rather than matte (finish) · Liquid rather than cream (format)

    Retailer shade note: baby pink shimmer

    Medium confidence· Digital match

    View match
  24. #26 · RMS Beauty

    Eyelights Cream Eyeshadow

    Aurora
    Shade match 49
    $30Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame format: creamBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperMetallic rather than matte (finish)

    Score details
    Shade match
    49
    Finish, pigmentation & format
    23
    Wear & performance
    81
    Comfort & skin suitability
    100

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 81% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Metallic rather than matte (finish) · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: vibrant violet

    High confidence· Digital match

    View match
  25. #27 · Tower 28 Beauty

    GoGo Cooling Shimmer Stick 8H Eyeshadow

    Garden
    Shade match 51
    $20SephoraSephora$10 less (33%)

    Matches: Same cool undertoneSame longevity: 8-hour wearBoth claim hydration

    Differences: Noticeably different swatch colourDeeperMetallic rather than matte (finish)

    Score details
    Shade match
    51
    Finish, pigmentation & format
    20
    Wear & performance
    78
    Comfort & skin suitability
    100

    Visibly different colour · Metallic

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Metallic rather than matte (finish) · Does not claim crease resistance

    Retailer shade note: bright purple

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    All About Shadow Duo Eyeshadow

    Uptown Downtown

    Matched on the lighter eyeshadow pan

    Shade match 53
    $35Ulta BeautyUlta BeautyCosts $5 more

    Matches: Both claim crease resistance

    Differences: Nude rather than purpleShimmer rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    53
    Finish, pigmentation & format
    23
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than purple · Shimmer rather than matte (finish) · Powder rather than cream (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  27. #29 · ColourPop

    Super Shock Shadow

    Pink Icing
    Shade match 66
    $7Ulta BeautyUlta Beauty(product price)$23 less (77%)

    Matches: Same cool undertone

    Differences: DeeperPink rather than purpleGlitter rather than matte (finish)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    7
    Wear & performance
    59
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Pink rather than purple · Glitter rather than matte (finish) · Powder rather than cream (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: cool-toned baby pink with silver and pink pinpoints

    High confidence· Digital match

    View match
  28. #30 · Clinique

    All About Shadow Duo Eyeshadow

    Jammin'

    Matched on the lighter eyeshadow pan

    Shade match 52
    $35Ulta BeautyUlta BeautyCosts $5 more

    Matches: Both claim crease resistance

    Differences: Nude rather than purpleShimmer rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    23
    Wear & performance
    81
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than purple · Shimmer rather than matte (finish) · Powder rather than cream (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now, against RMS Beauty Cashmere Matte Eyelights in Wildflower. Matched on pan 5. Every attribute compared, with its share of the score.

ComparedYour shadeWildflowerClosest shade matchSo Bright NowScore
Shade match55% of overall92
Colour88#e7c9db#ddc5dbVery close colourColour difference 2.6 (0 is identical)
Depth96LightLightSameDepth difference 2.6 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format35CreamPaletteDifferentPowder rather than cream
Wear & performance10% of overall · 2 of 3 compared40
Longevity408-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 83/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now.

Same or better

  • $19 less
  • Very close colour
  • Same finish: matte

Different

  • Palette format instead of cream
  • Not listed longevity instead of 8-hour wear
  • Does not claim crease resistance
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondelicate pale lavenderbright colors & warm-tone mattes
BaseWater-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Ulta Beauty Collection Cream Eye Shadow Stick in I Lilac You A Lot, against RMS Beauty Cashmere Matte Eyelights in Wildflower. Every attribute compared, with its share of the score.

ComparedYour shadeWildflowerClosest overall alternativeI Lilac You A LotScore
Shade match55% of overall90
Colour85#e7c9db#e0bed4Very close colourColour difference 3.0 (0 is identical)
Depth88LightLightSameDepth difference 5.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format100CreamCreamSameBoth cream
Wear & performance10% of overall58
Longevity408-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared60
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 88/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Cream Eye Shadow Stick in I Lilac You A Lot.

Same or better

  • $19.50 less
  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Same format: cream
  • Both claim crease resistance
  • Claims waterproof
  • Claims comfort
  • Both claim hydration

Different

  • Not listed longevity instead of 8-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondelicate pale lavenderlight lavender matte
BaseWater-based, no siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette So Bright Now

Best price
$11Ulta BeautyUlta Beauty
$19 less (63%)

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Cream Eye Shadow Stick I Lilac You A Lot

Match price
$10.50Ulta BeautyUlta Beauty
$19.50 less (65%)

Your shade $30 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.