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Best Skin Ever Liquid Foundation 07Y dupes and alternatives Sephora Collection

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
07YChange shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Natural · Medium coverage
The match
Maybelline
Fair Ivory 105
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$12.01 less (50%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
07YChange shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Natural · Medium coverage
The match
IT Cosmetics
Fair Warm
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $69Ulta BeautyUlta BeautyCosts $45 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 97
    $69Ulta BeautyUlta BeautyCosts $45 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $54SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  5. Shade match 97
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with warm tones

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Fit Me Matte + Poreless Foundation

    Light Beige 118
    Shade match 95
    $11.99Ulta BeautyUlta Beauty(product price)$12.01 less (50%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistanceNot marketed for dry/combination skin

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 07Y (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Looks identical
    • Very fair · Warm · golden undertone

    $36

  2. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Very close colour
    • Very fair · Warm undertone

    $12.99

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    130

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 130

    • Looks identical
    • Very fair · Olive · warm olive undertone

    $30

  5. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N00

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N00

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105, against Sephora Collection Best Skin Ever Liquid Foundation in 07Y. Every attribute compared, with its share of the score.

ComparedYour shade07YClosest shade matchFair Ivory 105Score
Shade match55% of overall98
Colour96#fddbc0#fddec5Looks identicalColour difference 1.1 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type30Normal, dry, combinationNormal, oilyBoth marketed for normal skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Fair Ivory 105.

Same or better

  • $12.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Not marketed for dry/combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Warm, against Sephora Collection Best Skin Ever Liquid Foundation in 07Y. Every attribute compared, with its share of the score.

ComparedYour shade07YClosest overall alternativeFair WarmScore
Shade match55% of overall96
Colour93#fddbc0#f6d9c1Very close colourColour difference 1.7 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.6
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Fair Ivory 105

Match price
$11.99Ulta BeautyUlta Beauty
$12.01 less (50%)

Your shade $24 at Sephora · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Warm

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.