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Best Skin Ever Liquid Foundation 27P dupes and alternatives Sephora Collection

Tan · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN7

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
27PChange shade
Depth and undertone: Tan · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Natasha Denona
RN7
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Shade match
95out of 100
Colour
92
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $28 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte CC color-correcting tinted serum Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
27PChange shade
Depth and undertone: Tan · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Tarte
Deep
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Best price
$42SephoraSephora
Costs $18 more

Your shade $24 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $56Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Same cool undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: medium dark with cool undertones

    High confidence· Digital match

    View match
  2. Shade match 82
    $40SephoraSephoraCosts $16 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: tan with neutral tones

    Medium confidence· Digital match

    View match
  3. Shade match 82
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourClaims a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for medium deep rich neutral skin with a subtle golden hue

    High confidence· Digital match

    View match
  4. Shade match 83
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 76
    $49SephoraSephoraCosts $25 more

    Matches: Both claim long-wearingBoth claim a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Medium deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Fit Me Matte + Poreless Foundation

    Spicy Brown 338
    Shade match 81
    $11.99Ulta BeautyUlta Beauty(product price)$12.01 less (50%)

    Matches: Same medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    30

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. Shade match 82
    $58SephoraSephoraCosts $34 more

    Matches: Same medium coverageClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: tan with peachy neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 70
    $40SephoraSephoraCosts $16 more

    Matches: Same medium coverageClaims a blurring effectBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    70
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium deep warm peachy

    High confidence· Digital match

    View match
  9. Shade match 71
    $60SephoraSephoraCosts $36 more

    Matches: Same medium coverageBoth claim transfer resistanceClaims not settling into lines

    Differences: Slightly warmer undertoneRadiant rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    71
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim a lightweight feel

    Retailer shade note: medium deep, warm golden

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 27P (Tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Looks identical
    • Medium tan · Neutral undertone

    $12

  3. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Close colour
    • Tan · Cool undertone

    $36

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    19NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 19NC

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $30

  5. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

  6. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Close colour
    • Tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN7, against Sephora Collection Best Skin Ever Liquid Foundation in 27P. Every attribute compared, with its share of the score.

ComparedYour shade27PClosest shade matchRN7Score
Shade match55% of overall95
Colour92#c17a5a#c6805fVery close colourColour difference 1.9 (0 is identical)
Depth95TanMedium tanCloseDepth difference: 3.0
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 80/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN7.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a blurring effect
  • Claims not settling into lines

Different

  • Radiant finish instead of natural
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs high

Why the closest overall alternative works

Tarte CC color-correcting tinted serum in Deep, against Sephora Collection Best Skin Ever Liquid Foundation in 27P. Every attribute compared, with its share of the score.

ComparedYour shade27PClosest overall alternativeDeepScore
Shade match55% of overall82
Colour86#c17a5a#bc8165Very close colourColour difference 2.9 (0 is identical)
Depth97TanMedium tanCloseDepth difference: 1.8
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65Cool · pinkNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte CC color-correcting tinted serum in Deep.

Same or better

  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN7

Best price
$52SephoraSephora
Costs $28 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte CC color-correcting tinted serum Deep

Best price
$42SephoraSephora
Costs $18 more

Your shade $24 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.