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Best Skin Ever Liquid Foundation 35P dupes and alternatives Sephora Collection

Very deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW48

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Sephora Collection
35PChange shade
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
MAC Cosmetics
NW48
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative: NARS Natural Radiant Longwear Foundation Mali - Dark 6

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Sephora Collection
35PChange shade
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
NARS
Mali - Dark 6
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
91
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $44SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: neutral

    High confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Walnut (C-096)
    Shade match 92
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Deep, cool undertones

    High confidence· Digital match

    View match
  3. Shade match 89
    $54SephoraSephoraCosts $30 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: deep with cool undertones

    High confidence· Digital match

    View match
  4. #6 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 36
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)Costs $22.90 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 77
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  6. Shade match 87
    $40SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: deep skin tones with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · ILIA

    True Skin Serum Foundation

    Macquarie SF13
    Shade match 82
    $56SephoraSephoraCosts $32 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · NARS

    Natural Radiant Longwear Foundation

    Zambie - Dark 5
    Shade match 73
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: D5 - deep with warm undertones

    High confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW46
    Shade match 94
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin

    Retailer shade note: very deep with true red undertones

    High confidence· Digital match

    View match
  10. Shade match 68
    $44SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: warm bronze

    High confidence· Digital match

    View match
  11. Shade match 80
    $49SephoraSephoraCosts $25 more

    Matches: Same natural finishSame medium coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    67

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep with neutral to golden undertones

    High confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW44
    Shade match 91
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin

    Retailer shade note: very deep with red undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 35P (Very deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Very close colour
    • Deep · Cool · pink undertone

    $31

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Very close colour
    • Very deep · Cool · rosy undertone

    $39

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Close colour
    • Very deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW48, against Sephora Collection Best Skin Ever Liquid Foundation in 35P. Every attribute compared, with its share of the score.

ComparedYour shade35PClosest shade matchNW48Score
Shade match55% of overall97
Colour95#813e23#804228Looks identicalColour difference 1.4 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.1
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type30Normal, dry, combinationNormal, oilyBoth marketed for normal skin
Overall match 82/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW48.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Matte finish instead of natural
  • Not marketed for dry/combination skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

NARS Natural Radiant Longwear Foundation in Mali - Dark 6, against Sephora Collection Best Skin Ever Liquid Foundation in 35P. Every attribute compared, with its share of the score.

ComparedYour shade35PClosest overall alternativeMali - Dark 6Score
Shade match55% of overall85
Colour90#813e23#793e21Very close colourColour difference 2.2 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.9
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 85/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Mali - Dark 6.

Same or better

  • Very close colour
  • Same natural finish
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW48

Best price
$39SephoraSephora
Costs $15 more

Your shade $24 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Natural Radiant Longwear Foundation Mali - Dark 6

Best price
$55SephoraSephora
Costs $31 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.