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Best Skin Ever Liquid Foundation 22P dupes and alternatives Sephora Collection

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Cool Natural (C-056)

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
22PChange shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
Bobbi Brown
Cool Natural (C-056)
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
76
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $34 more

Your shade $24 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    222N Sunstone
    Shade match 88
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · about-face

    THE PERFORMER Skin-Focused Foundation

    M1NEUTRAL
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NP 8
    Shade match 96
    $51.50Ulta BeautyUlta BeautyCosts $27.50 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: Pink

    Medium confidence· Digital match

    View match
  4. #5 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Baklava 340G
    Shade match 85
    $37SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Medium skin with a neutral-golden undertone

    Medium confidence· Digital match

    View match
  5. #6 · Tarte

    Timeless Hydrating Foundation

    35N Medium Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $54SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Kylie Cosmetics

    Natural Blur Powder Foundation

    7C
    Shade match 95
    $38Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance

    Retailer shade note: tan with cool, subtle rosy undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $69SephoraSephoraCosts $45 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    67

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: medium to tan neutral

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Face Tape Full Coverage Foundation

    35N Medium Neutral
    Shade match 96
    $42SephoraSephoraCosts $18 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  10. #11 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTargetCosts $6 more

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  11. Shade match 85
    $40SephoraSephoraCosts $16 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: medium with neutral tones

    Medium confidence· Digital match

    View match
  12. #13 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Custard
    Shade match 81
    $3.89$5.99Ulta BeautyUlta Beauty$20.11 less (84%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  13. #14 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 79
    $30TargetTargetCosts $6 more

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance

    Low confidence· Digital match

    View match
  14. Shade match 75
    $41Ulta BeautyUlta BeautyCosts $17 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: medium with a warm undertone

    Medium confidence· Digital match

    View match
  15. #16 · NARS

    Light Reflecting Foundation

    Sahel
    Shade match 75
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: M2.5 - medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  16. #17 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Amaretti 310G
    Shade match 78
    $37SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Medium skin with golden undertones

    Medium confidence· Digital match

    View match
  17. #18 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Dulce De Leche 350G
    Shade match 77
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: Medium-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  18. #19 · Jane Iredale

    Beyond Matte Liquid Foundation

    M7
    Shade match 88
    $54Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: medium w/ beige undertones

    Medium confidence· Digital match

    View match
  19. #20 · Juvia's Place

    I am Magic Natural Radiance Foundation

    640 Malta
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. #21 · Juvia's Place

    I am Magic Natural Radiance Foundation

    700 Vienna
    Shade match 81
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  21. #22 · Tarte

    Timeless Hydrating Foundation

    35H Medium Honey
    Shade match 75
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  22. Shade match 89
    $39.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Near-identical swatch colourSame medium coverageClaims not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry skin

    Retailer shade note: medium/tan skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  23. #24 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    22.8N Medium
    Shade match 87
    $24SephoraSephoraSame price

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/combination skin

    Retailer shade note: medium, neutral undertone

    Medium confidence· Digital match

    View match
  24. Shade match 77
    $49Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Very close colourSame natural finishClaims not settling into lines

    Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  25. #26 · Maybelline

    Fit Me Matte + Poreless Foundation

    Sun Beige 310
    Shade match 84
    $11.99Ulta BeautyUlta Beauty(product price)$12.01 less (50%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    30

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 22P (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    340

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 340

    • Looks identical
    • Light medium · Cool undertone

    $30

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Very close colour
    • Light medium · Cool undertone

    $35

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    470 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 470 Suede C

    • Close colour
    • Light medium · Cool · rosy undertone

    $32

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $8

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Natural (C-056), against Sephora Collection Best Skin Ever Liquid Foundation in 22P. Every attribute compared, with its share of the score.

ComparedYour shade22PClosest matchCool Natural (C-056)Score
Shade match55% of overall96
Colour94#ebac77#e7af7eVery close colourColour difference 1.7 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Cool Natural (C-056).

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim long-wearing
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Matte finish instead of natural
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone none vs high

Where to buy Cool Natural (C-056)

Best price
$58SephoraSephora
Costs $34 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.