Best Skin Ever Liquid Foundation 31P dupes and alternatives Sephora Collection
3.8 (1,315)·Deep · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$15.99Ulta Beauty(product price)$8.01 less (33%)4.5 (1,466)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
76
Wear & performance
61
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium-deep with neutral undertones
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
76
Wear & performance
68
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
86
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Very close colour· Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
76
Wear & performance
68
Skin suitability
30
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/combination skin · Contains drying alcohol
$12.99Ulta Beauty(product price)$11.01 less (46%)4.4 (41,209)
Matches: Very close colour· Both claim long-wearing
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
67
Wear & performance
68
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
78
Finish & visual result
62
Wear & performance
75
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Matches: Very close colour· Claims a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
77
Finish & visual result
62
Wear & performance
75
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 31P (Deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 43 Deep Cool, against Sephora Collection Best Skin Ever Liquid Foundation in 31P. Every attribute compared, with its share of the score.
ComparedYour shade31PClosest shade match43 Deep CoolHow they compareScore
Shade match55% of overall98
Colour60%97#995232#965134Looks identicalColour difference 1.1 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 22C, against Sephora Collection Best Skin Ever Liquid Foundation in 31P. Every attribute compared, with its share of the score.
ComparedYour shade31PClosest overall alternative22CHow they compareScore
Shade match55% of overall94
Colour60%91#995232#9b5835Very close colourColour difference 2.2 (0 is identical)
Depth15%96DeepDeepSameDepth difference: 2.4
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 93/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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Ulta Beauty$3 less (13%)
