Best Skin Ever Liquid Foundation 27P dupes and alternatives Sephora Collection
3.8 (1,315)·Tan · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Radiant rather than natural finish· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
70
Wear & performance
51
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin · Contains drying alcohol
$15.99Ulta Beauty(product price)$8.01 less (33%)4.5 (1,466)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
83
Finish & visual result
76
Wear & performance
61
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium-deep with neutral undertones
Matches: Very close colour· Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· No long-wear claim
Score details
Shade match
83
Finish & visual result
76
Wear & performance
54
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
76
Wear & performance
68
Skin suitability
30
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/combination skin · Contains drying alcohol
Matches: Very close colour· Claims a skin-like finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
84
Finish & visual result
61
Wear & performance
65
Skin suitability
67
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium deep with neutral undertones
Matches: Same medium coverage· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
64
Wear & performance
54
Skin suitability
100
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: tan with peachy neutral undertones
Matches: Same medium coverage· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· No long-wear claim
Score details
Shade match
79
Finish & visual result
76
Wear & performance
51
Skin suitability
30
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry skin
Retailer shade note: tan/dark skin w/ neutral to golden undertones
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
40
Skin suitability
30
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/dry skin
Matches: Same medium coverage· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than cool undertone· Matte rather than natural finish
Score details
Shade match
79
Finish & visual result
76
Wear & performance
51
Skin suitability
30
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry skin
Retailer shade note: tan skin w/ cool to neutral undertones
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 27P (Tan · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Deep Cool, against Sephora Collection Best Skin Ever Liquid Foundation in 27P. Every attribute compared, with its share of the score.
ComparedYour shade27PClosest matchTan Deep CoolHow they compareScore
Shade match55% of overall96
Colour60%94#c17a5a#c87b5cVery close colourColour difference 1.7 (0 is identical)
Depth15%97TanMedium tanCloseDepth difference: 1.7
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$5.01 less (21%)
Sephora
