Best Skin Ever Liquid Foundation 40N dupes and alternatives Sephora Collection
3.8 (1,315)·Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Claims a skin-like finish· Both claim transfer resistance
Differences: Radiant rather than natural finish· Light rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
86
Finish & visual result
61
Wear & performance
65
Skin suitability
67
Close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: rich deep with neutral red undertones
Matches: Same natural finish· Same medium coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
65
Finish & visual result
100
Wear & performance
82
Skin suitability
33
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Does not claim transfer resistance · Not marketed for normal/combination skin · Contains listed fragrance
Matches: Same neutral undertone· Claims a skin-like finish· Both claim long-wearing
Differences: Noticeably different swatch colour· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
76
Finish & visual result
61
Wear & performance
75
Skin suitability
84
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: rich brown skin w/ neutral undertones
$6.99Ulta Beauty(product price)$17.01 less (71%)3.8 (142)
Matches: Same medium coverage
Differences: Slightly cooler undertone· Matte rather than natural finish· No long-wear claim
Score details
Shade match
79
Finish & visual result
76
Wear & performance
40
Skin suitability
84
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: very deep with cool undertones
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 40N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 11N, against Sephora Collection Best Skin Ever Liquid Foundation in 40N. Every attribute compared, with its share of the score.
ComparedYour shade40NClosest shade match11NHow they compareScore
Shade match55% of overall90
Colour60%83#3f292b#3f2f30Close colourColour difference 3.2 (0 is identical)
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/combination skin
Overall match 76/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Timeless Hydrating Foundation in 63N Espresso Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 40N. Every attribute compared, with its share of the score.
ComparedYour shade40NClosest overall alternative63N Espresso NeutralHow they compareScore
Shade match55% of overall86
Colour60%77#3f292b#472728Close colourColour difference 4.0 (0 is identical)
Overall match 84/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $13 more
