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Architecture Soft Matte 24H Multi-Use Foundation Stick 10.5N Bisque dupes and alternatives Tom Ford

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Medium

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Neutral Medium
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$39Ulta BeautyUlta Beauty
$21 less (35%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B50

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Chanel
B50
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
93out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
88
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Match price
$69Ulta BeautyUlta Beauty
Costs $9 more

Your shade $60 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: intense medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    107.5 Ivory Beige
    Shade match 98
    $10.43WalmartWalmart$49.57 less (83%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/combination skin

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    15 N
    Shade match 95
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I am Magic Powder Foundation

    Havana - Medium 2
    Shade match 97
    $20Ulta BeautyUlta Beauty(product price)$40 less (67%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)$19 less (32%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: medium cool

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $53SephoraSephora$7 less (12%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    86
    Finish & visual result
    94
    Wear & performance
    86
    Skin suitability
    28

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    High confidence· Digital match

    View match
  7. #9 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Tan Warm 250
    Shade match 89
    $45SephoraSephora$15 less (25%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: Medium Tan with warm peach undertones

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $42SephoraSephora$18 less (30%)

    Matches: Near-identical swatch colourSame matte finishBoth claim 24-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for medium cool skin with a subtle peach hue

    High confidence· Digital match

    View match
  9. #11 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Tan Neutral 280
    Shade match 88
    $45SephoraSephora$15 less (25%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: Medium Tan with warm peach undertones

    Medium confidence· Digital match

    View match
  10. #12 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Warm 300
    Shade match 87
    $45SephoraSephora$15 less (25%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: Medium Deep with golden peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 125N
    Shade match 96
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  12. #14 · Essence

    Foundation Stick

    180
    Shade match 97
    $6.99Ulta BeautyUlta Beauty(product price)$53.01 less (88%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 95
    $12.99Ulta BeautyUlta Beauty$47.01 less (78%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · Wet n Wild

    PhotoFocus Liquid Foundation

    Buff Bisque
    Shade match 91
    $5.24$7.49Ulta BeautyUlta Beauty$54.76 less (91%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    94
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  15. Shade match 86
    $60SephoraSephoraSame price

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: medium skin with cool undertones

    Medium confidence· Digital match

    View match
  16. Shade match 97
    $50SephoraSephora$10 less (17%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    52
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Tan
    Shade match 90
    $45Ulta BeautyUlta Beauty$15 less (25%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than matte finishNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    69
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · No long-wear claim

    Retailer shade note: medium-tan with warm golden undertones

    Medium confidence· Digital match

    View match
  18. Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    69
    Wear & performance
    52
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  19. Shade match 91
    $52SephoraSephora$8 less (13%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with olive undertones

    Medium confidence· Digital match

    View match
  20. Shade match 95
    $50SephoraSephora$10 less (17%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    52
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 96
    $52SephoraSephora$8 less (13%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    57
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  22. #24 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 04
    Shade match 91
    $44SephoraSephora$16 less (27%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    10 Nude
    Shade match 95
    $14.99TargetTarget$45.01 less (75%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  24. #26 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Neutral Tan
    Shade match 95
    $39SephoraSephora$21 less (35%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  25. #27 · Dior

    Forever Hydra Nude Foundation

    3CR Cool Rosy
    Shade match 90
    $60Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame medium coverageBoth claim 24-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium skin with pink undertones

    Medium confidence· Digital match

    View match
  26. #28 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Iced Frappe 305C
    Shade match 87
    $37SephoraSephora$23 less (38%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Medium skin with cool undertones

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 1
    Shade match 92
    $38SephoraSephora$22 less (37%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    67

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: medium with neutral golden undertones

    Medium confidence· Digital match

    View match
  28. #30 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    2R28 - Cool Sand
    Shade match 93
    $49SephoraSephora$11 less (18%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    57
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: for medium skin with neutral rosy undertones

    Medium confidence· Digital match

    View match
  29. #31 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Cool
    Shade match 99
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    99
    Finish & visual result
    42
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium beige with neutral to rosy undertone for medium skin

    Medium confidence· Digital match

    View match
  30. Shade match 99
    $69Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Radiant rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    99
    Finish & visual result
    42
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: intense medium shade, neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick 10.5N Bisque (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  2. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Very close colour
    • Medium light · Neutral undertone

    $33

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  4. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Looks identical
    • Medium light · Cool undertone

    $32

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    7

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Medium, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 10.5N Bisque. Every attribute compared, with its share of the score.

ComparedYour shade10.5N BisqueClosest shade matchNeutral MediumScore
Shade match55% of overall99
Colour99#d29f7e#d09e7dLooks identicalColour difference 0.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, dry, combinationCombination, oilyBoth marketed for combination skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Medium.

Same or better

  • $21 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • No fragrance listed
  • Adds SPF 40

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B50, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 10.5N Bisque. Every attribute compared, with its share of the score.

ComparedYour shade10.5N BisqueClosest overall alternativeB50Score
Shade match55% of overall99
Colour98#d29f7e#d19e7fLooks identicalColour difference 0.7 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 93/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B50.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim 24-hour wear
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Medium

Match price
$39Ulta BeautyUlta Beauty
$21 less (35%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B50

Match price
$69Ulta BeautyUlta Beauty
Costs $9 more

Your shade $60 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.