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Architecture Soft Matte 24H Multi-Use Foundation Stick 13.5C Sienna dupes and alternatives Tom Ford

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 145W

The equivalent shade: scored on colour, depth and undertone only.

The match
ColourPop
Medium Dark 145W
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$48 less (80%)

Your shade $60 at Sephora

Closest overall alternative: Wet n Wild PhotoFocus Liquid Foundation Golden Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Wet n Wild
Golden Beige
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
94
Wear (Wear & performance)
40
Skin (Skin suitability)
67
Best price
$5.24Ulta BeautyUlta Beauty
$54.76 less (91%)

Your shade $60 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 135W
    Shade match 94
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  2. #4 · Revlon

    PhotoReady Lift & Fill Skin Tint

    110 Light
    Shade match 94
    $12.59$17.99Ulta BeautyUlta Beauty$47.41 less (79%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $44SephoraSephora$16 less (27%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Beyond Perfecting Foundation + Concealer

    6.5 Buttermilk
    Shade match 95
    $41SephoraSephora$19 less (32%)

    Matches: Very close colourSame warm undertoneBoth claim 24-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $39Ulta BeautyUlta Beauty(product price)$21 less (35%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $44SephoraSephora$16 less (27%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    15 Buff
    Shade match 92
    $14.97WalmartWalmart$45.03 less (75%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  8. #10 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 95
    $18.20$26Ulta BeautyUlta Beauty$41.80 less (70%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $22Ulta BeautyUlta Beauty(product price)$38 less (63%)

    Matches: Very close colourSame warm undertoneNo fragrance listed

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 125N
    Shade match 85
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. #13 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$30 less (50%)

    Matches: Same warm undertoneBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  12. Shade match 80
    $14.59TargetTarget$45.41 less (76%)

    Matches: Same matte finishBoth claim a blurring effectNo fragrance listed

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Shade match 91
    $46Ulta BeautyUlta Beauty(product price)$14 less (23%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    51
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  14. #16 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Tan 580
    Shade match 89
    $8.74$12.49Ulta BeautyUlta Beauty$51.26 less (85%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $55Ulta BeautyUlta Beauty$5 less (8%)

    Matches: Near-identical swatch colourNo fragrance listedAdds SPF 15

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    38
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 72
    $30TargetTarget$30 less (50%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  17. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Luminous rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    38
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  18. #20 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$45.01 less (75%)

    Matches: Same medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  19. Shade match 57
    $14.59TargetTarget$45.41 less (76%)

    Matches: Same matte finishBoth claim a blurring effectNo fragrance listed

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    57
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  20. #22 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 55
    $30TargetTarget$30 less (50%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    55
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  21. Shade match 40
    $69Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Described as medium tan, yours as deepBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as medium tan, yours as deep · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: dark-medium shade, golden undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match
  22. Shade match 40
    $38Ulta BeautyUlta Beauty$22 less (37%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Described as medium, yours as deepLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    82
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Described as medium, yours as deep · Light rather than medium coverage · No skin-like finish claimed

    Retailer shade note: Laura's shade! for medium skin

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  23. #25 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 20 Neutral
    Shade match 40
    $41Ulta BeautyUlta Beauty(product price)$19 less (32%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Described as medium tan, yours as deepNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    40
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Described as medium tan, yours as deep · Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: medium tan neutral

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match
  24. #26 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4O
    Shade match 40
    $49Ulta BeautyUlta Beauty$11 less (18%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Described as medium, yours as deepOlive rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    94
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Described as medium, yours as deep · Olive rather than warm undertone · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium skin with olive undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  25. #27 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)$6 less (10%)

    Matches: Same matte finishBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly lighterDescribed as light, yours as deepSlightly cooler undertone

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Described as light, yours as deep · Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: light with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as deep

    View match
  26. #28 · TIRTIR

    Mask Fit AI Filter Cushion

    33N MACCHIATO
    Shade match 40
    $25Ulta BeautyUlta Beauty(product price)$35 less (58%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Described as medium tan, yours as deepNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    94
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Described as medium tan, yours as deep · Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match
  27. #29 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Neutral 220
    Shade match 40
    $45SephoraSephora$15 less (25%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Described as medium, yours as deepSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    40
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Described as medium, yours as deep · Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: Medium with neutral cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  28. #30 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Olive 290
    Shade match 40
    $45SephoraSephora$15 less (25%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Described as medium tan, yours as deepOlive rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    40
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Described as medium tan, yours as deep · Olive rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: Medium Deep with subtle olive undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick 13.5C Sienna (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

  2. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

  3. Tarte Shape Tape Full Coverage Matte Concealer

    47S tan-deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47S tan-deep sand

    • Close colour
    • Medium · Warm · golden undertone

    $32

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Close colour
    • Medium · Warm · golden undertone

    $12

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    410

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 410

    • Close colour
    • Medium · Warm · golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 145W, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 13.5C Sienna. Every attribute compared, with its share of the score.

ComparedYour shade13.5C SiennaClosest shade matchMedium Dark 145WScore
Shade match55% of overall97
Colour95#ca9f7b#c99c74Looks identicalColour difference 1.4 (0 is identical)
Depth98Medium lightMediumCloseDepth difference: 1.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 145W.

Same or better

  • $48 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Wet n Wild PhotoFocus Liquid Foundation in Golden Beige, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 13.5C Sienna. Every attribute compared, with its share of the score.

ComparedYour shade13.5C SiennaClosest overall alternativeGolden BeigeScore
Shade match55% of overall96
Colour93#ca9f7b#cf9f75Very close colourColour difference 1.8 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type67Normal, dry, combinationDry, normalBoth marketed for normal/​dry skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Wet n Wild PhotoFocus Liquid Foundation in Golden Beige.

Same or better

  • $54.76 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • No fragrance listed

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 145W

Best price
$12Ulta BeautyUlta Beauty
$48 less (80%)

Your shade $60 at Sephora

Closest overall alternative

Wet n Wild PhotoFocus Liquid Foundation Golden Beige

Best price
$5.24Ulta BeautyUlta Beauty
$54.76 less (91%)

Your shade $60 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.