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Architecture Soft Matte 24H Multi-Use Foundation Stick 18.0N Umber dupes and alternatives Tom Ford

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free26No drying alcohol26Vegan8Cruelty-free11Oil-free2With SPF3Mineral2

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30 matches

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 180N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tom Ford
18.0N UmberChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
ColourPop
Dark 180N
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$48 less (80%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Dark Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tom Ford
18.0N UmberChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
Ulta Beauty Collection
Tan Dark Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
59
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$44 less (73%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 170N
    Shade match 93
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  2. #4 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 173N
    Shade match 92
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    56S Rich Sand
    Shade match 81
    $42SephoraSephora$18 less (30%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Dark Cool
    Shade match 77
    $16Ulta BeautyUlta Beauty(product price)$44 less (73%)

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Taurillon
    Shade match 85
    $38SephoraSephora$22 less (37%)

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: deep-rich (warm olive)

    Medium confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$44 less (73%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Dark Warm
    Shade match 69
    $16Ulta BeautyUlta Beauty(product price)$44 less (73%)

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterSlightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #10 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral Olive 430
    Shade match 72
    $45SephoraSephora$15 less (25%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperOlive rather than neutral undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: Rich Deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 35
    Shade match 71
    $46.90Ulta BeautyUlta Beauty(product price)$13.10 less (22%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    84

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Ami Colé

    Skin-Enhancing Lightweight & Blurring Foundation Stick

    130
    Shade match 83
    $14.50$29SephoraSephora$45.50 less (76%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: rich red brown

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    57N Rich Neutral
    Shade match 71
    $42SephoraSephora$18 less (30%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 153C
    Shade match 79
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  13. #15 · Live Tinted

    HUESTICK Complexion Stick

    08 Light/Medium
    Shade match 69
    $42Ulta BeautyUlta Beauty$18 less (30%)

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    94
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Fit Me Matte + Poreless Foundation

    Latte 358
    Shade match 80
    $11.99Ulta BeautyUlta Beauty(product price)$48.01 less (80%)

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    52
    Skin suitability
    30

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B70
    Shade match 82
    $72Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  16. #18 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DP3 Caramel
    Shade match 69
    $40Ulta BeautyUlta Beauty$20 less (33%)

    Matches: Same matte finishBoth claim a skin-like finishClaims transfer resistance

    Differences: Slightly lighterSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    85
    Wear & performance
    65
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  17. #19 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    350 Medium
    Shade match 75
    $52SephoraSephora$8 less (13%)

    Matches: Same medium coverageBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  18. #20 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Heavenly Honey
    Shade match 72
    $14.50Ulta BeautyUlta Beauty$45.50 less (76%)

    Matches: Same matte finishBoth claim a blurring effectNo fragrance listed

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    72
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. #21 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    34N Golden
    Shade match 81
    $32SephoraSephora$28 less (47%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    33

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/combination skin

    Retailer shade note: neutral golden

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    04 Stay Honey
    Shade match 74
    $41Ulta BeautyUlta Beauty$19 less (32%)

    Matches: Same matte finishBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Matte · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  21. #23 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 175W
    Shade match 74
    $12$16Ulta BeautyUlta Beauty$48 less (80%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  22. #24 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    05 Stay Spice
    Shade match 72
    $41Ulta BeautyUlta Beauty$19 less (32%)

    Matches: Same matte finishBoth claim a lightweight feelNo fragrance listed

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Matte · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  23. #25 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Chestnut
    Shade match 80
    $22Ulta BeautyUlta Beauty(product price)$38 less (63%)

    Matches: Same neutral undertoneNo fragrance listed

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  24. #26 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    325 Medium
    Shade match 70
    $52SephoraSephora$8 less (13%)

    Matches: Same medium coverageBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  25. #27 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B60
    Shade match 75
    $72Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  26. #28 · BLK/OPL

    TRUE COLOR Pore Perfecting Crème Powder Foundation

    Heavenly Honey
    Shade match 72
    $14.95Ulta BeautyUlta Beauty$45.05 less (75%)

    Matches: Same matte finishSame medium coverageNo fragrance listed

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    28

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin

    Medium confidence· Digital match

    View match
  27. #29 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4Y70 - Warm Espresso
    Shade match 74
    $49SephoraSephora$11 less (18%)

    Matches: Same medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    57
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: for deeper skin with yellow undertones

    Medium confidence· Digital match

    View match
  28. #30 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Heavenly Honey
    Shade match 72
    $14.95Ulta BeautyUlta Beauty$45.05 less (75%)

    Matches: Same matte finishNo fragrance listedAdds SPF 15

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    72
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    67

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick 18.0N Umber (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Slight colour difference
    • Deep tan · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Close colour
    • Tan · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Mocha

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Mocha

    • Slight colour difference
    • Deep tan · Cool · rosy undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Slight colour difference
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Chocolate

    • Slight colour difference
    • Deep tan · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 180N, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 18.0N Umber. Every attribute compared, with its share of the score.

ComparedYour shade18.0N UmberClosest shade matchDark 180NScore
Shade match55% of overall98
Colour97#a57b68#a57b6aLooks identicalColour difference 0.9 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 180N.

Same or better

  • $48 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Neutral, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 18.0N Umber. Every attribute compared, with its share of the score.

ComparedYour shade18.0N UmberClosest overall alternativeTan Dark NeutralScore
Shade match55% of overall88
Colour81#a57b68#ae7c60Close colourColour difference 3.5 (0 is identical)
Depth97TanTanSameDepth difference: 1.6
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Neutral.

Same or better

  • $44 less
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 180N

Best price
$12Ulta BeautyUlta Beauty
$48 less (80%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Dark Neutral

Match price
$16Ulta BeautyUlta Beauty
$44 less (73%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.