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Architecture Soft Matte 24H Multi-Use Foundation Stick 20.0N Espresso dupes and alternatives Tom Ford

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free24No drying alcohol22Vegan11Cruelty-free11Oil-free3With SPF3Mineral4

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30 matches

Closest shade match: Well People Skinforia Serum Foundation 46 Rich Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tom Ford
20.0N EspressoChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Well People
46 Rich Neutral
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$39 less (65%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 094

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tom Ford
20.0N EspressoChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
KVD Beauty
Deep 094
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
94
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$42.50Ulta BeautyUlta Beauty
$17.50 less (29%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW60
    Shade match 92
    $39SephoraSephora$21 less (35%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/combination skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Jane Iredale

    Beyond Matte Liquid Foundation

    M18
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)$6 less (10%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: deeper rich chocolate brown w/ neutral undertones)

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Natural Radiant Longwear Foundation

    Ambato
    Shade match 96
    $55SephoraSephora$5 less (8%)

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Neutral
    Shade match 87
    $52SephoraSephora$8 less (13%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Armani Beauty

    Luminous Silk Foundation

    15.8
    Shade match 84
    $69SephoraSephoraCosts $9 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: very deep, neutral

    High confidence· Digital match

    View match
  6. #8 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 126 Espresso
    Shade match 85
    $39Ulta BeautyUlta Beauty(product price)$21 less (35%)

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: Slightly deeperNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Ganache
    Shade match 88
    $49SephoraSephora$11 less (18%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    67

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Juvia's Place

    I am Magic Powder Foundation

    Angola - Dark 1
    Shade match 83
    $20Ulta BeautyUlta Beauty(product price)$40 less (67%)

    Matches: Same neutral undertoneSame matte finishBoth claim a lightweight feel

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  9. #11 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep Rich Neutral
    Shade match 90
    $41Ulta BeautyUlta Beauty(product price)$19 less (32%)

    Matches: Same neutral undertoneBoth claim a lightweight feelNo fragrance listed

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: deep-rich with a neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 37
    Shade match 76
    $46.90Ulta BeautyUlta Beauty(product price)$13.10 less (22%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · L.A. Girl

    Pro.Matte Foundation

    Chestnut
    Shade match 88
    $9.49CVSCVS$50.51 less (84%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  12. #14 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)$6 less (10%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  13. #15 · Ami Colé

    Skin-Enhancing Lightweight & Blurring Foundation Stick

    110
    Shade match 87
    $14.50$29SephoraSephora$45.50 less (76%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: rich neutral ebony

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Shade match 80
    $40SephoraSephora$20 less (33%)

    Matches: Same matte finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Cocoa
    Shade match 92
    $22Ulta BeautyUlta Beauty(product price)$38 less (63%)

    Matches: Very close colourSame neutral undertoneNo fragrance listed

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. #18 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Deepest Deep 30
    Shade match 78
    $39.50SephoraSephora$20.50 less (34%)

    Matches: Same medium coverageBoth claim a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim

    Retailer shade note: very deep cool skin with red undertones

    Medium confidence· Digital match

    View match
  17. #19 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    47N Rich
    Shade match 87
    $32SephoraSephora$28 less (47%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    33

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/combination skin

    Retailer shade note: neutral rich

    Medium confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    Camo Powder Foundation

    Rich 620 N
    Shade match 78
    $11Ulta BeautyUlta Beauty$49 less (82%)

    Matches: Same matte finishBoth claim a blurring effectNo fragrance listed

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: rich with warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Maracuja Juicy Glow Tint

    59N Rich Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneRadiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    57
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · Rude

    Perfect Base Foundation Stick

    19N Deep Neutral
    Shade match 85
    $8.75Ulta BeautyUlta Beauty(product price)$51.25 less (85%)

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Timeless Hydrating Foundation

    61N Espresso Neutral
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    52
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    39 Cocoa
    Shade match 84
    $14.97WalmartWalmart$45.03 less (75%)

    Matches: Same neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  23. #25 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Cool
    Shade match 77
    $52SephoraSephora$8 less (13%)

    Matches: Same medium coverageBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deepest with cool rose undertones

    Medium confidence· Digital match

    View match
  24. #26 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 2
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)$18 less (30%)

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    42
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: very deep with neutral undertone for very rich skin

    Medium confidence· Digital match

    View match
  25. #27 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    510 Deep
    Shade match 79
    $52SephoraSephora$8 less (13%)

    Matches: Same medium coverageBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    Fit Me Matte + Poreless Foundation

    Java 375
    Shade match 83
    $11.99Ulta BeautyUlta Beauty(product price)$48.01 less (80%)

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    52
    Skin suitability
    30

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. #29 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Umber
    Shade match 78
    $38SephoraSephora$22 less (37%)

    Matches: Same medium coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    64
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: rich (warm)

    Medium confidence· Digital match

    View match
  28. #30 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    375 Soft Matte
    Shade match 75
    $11.98WalmartWalmart$48.02 less (80%)

    Matches: Same matte finishBoth claim 24-hour wearClaims transfer resistance

    Differences: Slightly lighterSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick 20.0N Espresso (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Very close colour
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Very close colour
    • Very deep · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Slight colour difference
    • Very deep · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 46 Rich Neutral, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 20.0N Espresso. Every attribute compared, with its share of the score.

ComparedYour shade20.0N EspressoClosest shade match46 Rich NeutralScore
Shade match55% of overall97
Colour95#6c483d#71493dLooks identicalColour difference 1.4 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 46 Rich Neutral.

Same or better

  • $39 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 094, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 20.0N Espresso. Every attribute compared, with its share of the score.

ComparedYour shade20.0N EspressoClosest overall alternativeDeep 094Score
Shade match55% of overall88
Colour81#6c483d#764838Close colourColour difference 3.5 (0 is identical)
Depth97Very deepDeepCloseDepth difference: 1.7
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 094.

Same or better

  • $17.50 less
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Well People Skinforia Serum Foundation 46 Rich Neutral

Best price
$21Ulta BeautyUlta Beauty
$39 less (65%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 094

Best price
$42.50Ulta BeautyUlta Beauty
$17.50 less (29%)

Your shade $60 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.