Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same format: stick· Both claim comfort
Differences: Warm rather than neutral undertone· Golden rather than bronze· Long-wearing rather than not listed (longevity)
Score details
Shade match
87
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
77
Very close colour · Natural · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than neutral undertone · Golden rather than bronze · Long-wearing rather than not listed (longevity) · Dry, Combination, Oily rather than dry (skin types)
Sold as bronzer, rated here for use as contour (possible)
Retailer shade note: warm golden undertone, natural finish for medium skin tones
Matches: Very close colour· Same finish: matte· Claims transfer resistance
Differences: Golden rather than bronze· Powder rather than stick (format)· 24-hour wear rather than not listed (longevity)
Score details
Shade match
87
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Golden rather than bronze · Powder rather than stick (format) · 24-hour wear rather than not listed (longevity) · Oily rather than dry (skin types)
Sold as bronzer, rated here for use as contour (suited)
Matches: Same neutral undertone· Same finish: matte· Claims transfer resistance
Differences: Powder rather than stick (format)· Long-wearing rather than not listed (longevity)· Does not claim comfort
Score details
Shade match
80
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
54
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Powder rather than stick (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than dry (skin types)
Sold as bronzer, rated here for use as contour (possible)
Differences: Liquid rather than stick (format)· Long-wearing rather than not listed (longevity)· Combination, Dry, Normal, Oily, Sensitive rather than dry (skin types)
Score details
Shade match
83
Finish, pigmentation & format
70
Wear & performance
40
Comfort & skin suitability
84
Close colour · Natural · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Liquid rather than stick (format) · Long-wearing rather than not listed (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than dry (skin types)
Sold as bronzer, rated here for use as contour (suited)
Matches: Same finish: matte· Same format: stick· Both claim comfort
Differences: Deeper· Cool rather than neutral undertone· Brown rather than bronze
Score details
Shade match
69
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
87
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Cool rather than neutral undertone · Brown rather than bronze · Long-wearing rather than not listed (longevity) · Normal, Dry, Oily rather than dry (skin types)
Retailer shade note: contour for light medium skin tones, cool undertone
Differences: Warm rather than neutral undertone· Powder rather than stick (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
80
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
24
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than neutral undertone · Powder rather than stick (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Normal, Combination, Oily rather than dry (skin types)
Sold as bronzer, rated here for use as contour (suited)
Matches: Same neutral undertone· Same finish: matte· Claims hydration
Differences: Lighter· Brown rather than bronze· Liquid rather than stick (format)
Score details
Shade match
77
Finish, pigmentation & format
86
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Brown rather than bronze · Liquid rather than stick (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort
Differences: Warm rather than neutral undertone· Satin rather than matte (finish)· Powder rather than stick (format)
Score details
Shade match
85
Finish, pigmentation & format
59
Wear & performance
40
Comfort & skin suitability
84
Very close colour · Satin · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than neutral undertone · Satin rather than matte (finish) · Powder rather than stick (format) · Long-wearing rather than not listed (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than dry (skin types)
Sold as bronzer, rated here for use as contour (possible)
Retailer shade note: medium-deep bronze with warm undertones
Matches: Same finish: matte· Both claim comfort· Claims hydration
Differences: Warm rather than neutral undertone· Rose rather than bronze· Powder rather than stick (format)
Score details
Shade match
72
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
77
Close colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than neutral undertone · Rose rather than bronze · Powder rather than stick (format) · 12-hour wear rather than not listed (longevity) · Normal, Dry, Oily rather than dry (skin types)
Sold as bronzer, rated here for use as contour (suited)
Differences: Warm rather than neutral undertone· Brown rather than bronze· Long-wearing rather than not listed (longevity)
Score details
Shade match
69
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
20
Slight colour difference · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than bronze · Long-wearing rather than not listed (longevity) · Does not claim comfort · Normal, Oily, Sensitive rather than dry (skin types)
Retailer shade note: shadow for fair to light skin tones with neutral to golden undertones
e.l.f. Cosmetics Halo Glow Contour Beauty Wand in Light/Medium, against Ulta Beauty Collection Soft Focus Cream-to-Powder Contour Stick in Light Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeLight NeutralClosest matchLight/MediumHow they compareScore
Shade match55% of overall97
Colour50%94#aa7551#a97251Very close colourColour difference 1.6 (0 is identical)
Depth25%98LightLightSameDepth difference 1.2 on the 0–100 scale
Undertone—not comparableNeutralNot listedUndertone unknown on one side
Colour family25%100BronzeBronzeSameSame colour family
Finish, pigmentation & format25% of overall · 2 of 3 compared70
Finish60%78MatteNaturalCloseNatural finish rather than matte
Pigmentation20%—not comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format20%45StickLiquidSome differenceLiquid rather than stick
Wear & performance15% of overall · none of 3 comparable50
Longevity50%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableDryNot listedNot listed for eitherSkin types not listed for one product
Overall match 82/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $26 more
