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Soft Focus Cream-to-Powder Contour Stick Light To Medium Neutral dupes and alternatives Ulta Beauty Collection

Brown · Neutral · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Closest shade match: Natasha Denona Hy-Sculpt Liquid Bronzer Dawn

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Ulta Beauty Collection
Light To Medium NeutralChange shade
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and pigmentation: Matte
The match
Natasha Denona
Dawn
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Natural · Opaque

Sold as bronzer, rated here for use as contour (possible).

Shade match
96out of 100
Colour
94
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $22 more

Your shade $14 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Halo Glow Contour Beauty Wand Tan/Deep

The most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Your shade
Ulta Beauty Collection
Light To Medium NeutralChange shade
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and pigmentation: Matte
The match
e.l.f. Cosmetics
Tan/Deep
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Natural · Opaque
Overall match
81out of 100
Shade (Shade match)
94
Finish (Finish, pigmentation & format)
70
Wear (Wear & performance)
50
Comfort (Comfort & skin suitability)
80
Best price
$10Ulta BeautyUlta Beauty
$4 less (29%)

Your shade $14 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Chocolate Soleil Matte Blurring Bronzer

    Chocolate Ganache
    Shade match 91
    $38SephoraSephoraCosts $24 more

    Matches: Very close colourSame finish: matte

    Differences: Powder rather than stick (format)Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    91
    Finish, pigmentation & format
    84
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Powder rather than stick (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Sold as bronzer, rated here for use as contour (suited)

    Retailer shade note: rich

    Medium confidence· Digital match

    View match
  2. #4 · Nudestix

    Tinted Blur Sculpt Stick

    Neutral Deep
    Shade match 76
    $34Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same neutral undertoneSame finish: matteSame format: stick

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    76
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    80

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Sculpt Tape Contour

    Deep Bronze
    Shade match 77
    $36Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same finish: matteClaims hydration

    Differences: Warm rather than neutral undertoneBronze rather than brownDoes not claim comfort

    Score details
    Shade match
    77
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    52

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · Bronze rather than brown · Does not claim comfort · Dry, Normal, Combination, Oily rather than dry (skin types)

    Use as contour: possible

    Retailer shade note: tan-deep to deep skin tones

    Medium confidence· Digital match

    View match
  4. Shade match 79
    $35SephoraSephoraCosts $21 more

    Matches: Same format: stickBoth claim comfort

    Differences: Warm rather than neutral undertoneBronze rather than brown

    Score details
    Shade match
    79
    Finish, pigmentation & format
    84
    Wear & performance
    50
    Comfort & skin suitability
    100

    Close colour · Natural · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than neutral undertone · Bronze rather than brown

    Sold as bronzer, rated here for use as contour (possible)

    Retailer shade note: tan bronze

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Sculpt Tape Contour

    Deep Golden Bronze
    Shade match 75
    $36Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same finish: matteClaims hydration

    Differences: LighterWarm rather than neutral undertoneBronze rather than brown

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    52

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Warm rather than neutral undertone · Bronze rather than brown · Does not claim comfort · Dry, Normal, Combination, Oily rather than dry (skin types)

    Use as contour: possible

    Retailer shade note: tan-deep to deep skin tones

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Sun Stalk'r Instant Warmth Bronzer

    Thick Mint
    Shade match 85
    $39SephoraSephoraCosts $25 more

    Matches: Same neutral undertoneSame finish: matteClaims transfer resistance

    Differences: Powder rather than stick (format)Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    85
    Finish, pigmentation & format
    84
    Wear & performance
    40
    Comfort & skin suitability
    54

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Powder rather than stick (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than dry (skin types)

    Sold as bronzer, rated here for use as contour (suited)

    Retailer shade note: deep skin tones, neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Too Faced

    Chocolate Soleil Matte Blurring Bronzer

    Chocolate Lava
    Shade match 86
    $38SephoraSephoraCosts $24 more

    Matches: Same finish: matte

    Differences: Powder rather than stick (format)Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish, pigmentation & format
    84
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Powder rather than stick (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Sold as bronzer, rated here for use as contour (possible)

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Sculpt Tape Contour

    Deep Cool Bronze
    Shade match 74
    $36Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same finish: matteClaims hydration

    Differences: Cool rather than neutral undertoneBronze rather than brownDoes not claim comfort

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    52

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · Bronze rather than brown · Does not claim comfort · Dry, Normal, Combination, Oily rather than dry (skin types)

    Retailer shade note: tan-deep to deep skin tones

    Medium confidence· Digital match

    View match
  9. #11 · Anastasia Beverly Hills

    Matte Contour and Sculpt Cream Bronzer

    Deep Tan
    Shade match 75
    $35SephoraSephoraCosts $21 more

    Matches: Same neutral undertoneSame finish: matteClaims transfer resistance

    Differences: LighterCombination, Dry, Normal, Oily, Sensitive rather than dry (skin types)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    96
    Wear & performance
    40
    Comfort & skin suitability
    84

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Combination, Dry, Normal, Oily, Sensitive rather than dry (skin types)

    Use as contour: possible

    Retailer shade note: tan to deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 73
    $28SephoraSephoraCosts $14 more

    Matches: Same finish: matteSame format: stickBoth claim comfort

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  11. #13 · Morphe

    Shapelifter Micro Contour Stick

    Sharpened
    Shade match 78
    $13Ulta BeautyUlta Beauty$1 less (7%)

    Matches: Same neutral undertoneSame format: stickBoth claim comfort

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    84
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Natural · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: tan to rich with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 77
    $30SephoraSephoraCosts $16 more

    Matches: Same finish: matteSame format: stick

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    77
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    20

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim comfort · Normal, Oily, Sensitive rather than dry (skin types)

    Retailer shade note: shadow for medium to deep skin tones of all undertones

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Sculpt Tape Contour

    Warm Bronze
    Shade match 71
    $36Ulta BeautyUlta BeautyCosts $22 more

    Matches: Same finish: matteClaims hydration

    Differences: Warm rather than neutral undertoneBronze rather than brownDoes not claim comfort

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    52

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · Bronze rather than brown · Does not claim comfort · Dry, Normal, Combination, Oily rather than dry (skin types)

    Use as contour: possible

    Retailer shade note: medium to tan skin tones

    Medium confidence· Digital match

    View match
  14. #16 · Benefit Cosmetics

    Hoola Wave Bronzing Balm

    Deep
    Shade match 79
    $36SephoraSephoraCosts $22 more

    Matches: Same neutral undertoneClaims transfer resistanceClaims waterproof

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    80
    Wear & performance
    40
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Sold as bronzer, rated here for use as contour (possible)

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Smashbox

    Precision Cream Contour Stick

    Tan
    Shade match 78
    $26Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same format: stick

    Differences: Warm rather than neutral undertoneDoes not claim comfort

    Score details
    Shade match
    78
    Finish, pigmentation & format
    84
    Wear & performance
    50
    Comfort & skin suitability
    40

    Close colour · Natural · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim comfort

    Use as contour: possible

    Retailer shade note: tan with warm undertone

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Macaron Sculpt & Bronze Duo

    tiramisu
    Shade match 84
    $38SephoraSephoraCosts $24 more

    Matches: Claims hydration

    Differences: Powder rather than stick (format)Does not claim comfortCombination, Dry, Normal, Oily, Sensitive rather than dry (skin types)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    67
    Wear & performance
    50
    Comfort & skin suitability
    51

    Close colour · Natural

    Ingredients (not scored): 8% ingredient overlap

    Differences: Powder rather than stick (format) · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than dry (skin types)

    Retailer shade note: deep to rich

    Medium confidence· Digital match

    View match
  17. #19 · Makeup By Mario

    SoftSculpt Cream Contour & Bronzer Shaping Stick

    Dark Deep
    Shade match 69
    $34SephoraSephoraCosts $20 more

    Matches: Same finish: matteSame format: stick

    Differences: Noticeably different swatch colourLighterDoes not claim comfort

    Score details
    Shade match
    69
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    55

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim comfort · Dry, Normal, Combination, Oily rather than dry (skin types)

    Retailer shade note: natural matte finish for dark to dark-deep skin tones

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Chubby Stick Sculpting Contour Stick

    Really Rich
    Shade match 80
    $32Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same format: stick

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    80
    Finish, pigmentation & format
    84
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Use as contour: possible

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Sculpt Tape Contour

    Rich Cool Bronze
    Shade match 68
    $36Ulta BeautyUlta BeautyCosts $22 more

    Matches: Same finish: matteClaims hydration

    Differences: LighterCool rather than neutral undertoneBronze rather than brown

    Score details
    Shade match
    68
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    52

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Cool rather than neutral undertone · Bronze rather than brown · Does not claim comfort · Dry, Normal, Combination, Oily rather than dry (skin types)

    Retailer shade note: deeper skin tones

    Medium confidence· Digital match

    View match
  20. #22 · DIBS Beauty

    GlowTour Duo Shimmering Blush + Contour Stick

    Retrograde Rose

    Matched on the contour pan

    Shade match 86
    $38Ulta BeautyUlta BeautyCosts $24 more

    Matches: Same format: stick

    Differences: Dewy rather than matte (finish)Does not claim comfortCombination, Dry, Normal, Oily, Sensitive rather than dry (skin types)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    59
    Wear & performance
    50
    Comfort & skin suitability
    54

    Close colour · Dewy · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Dewy rather than matte (finish) · Does not claim comfort · Combination, Dry, Normal, Oily, Sensitive rather than dry (skin types)

    Sold as blush, rated here for use as contour (possible)

    Retailer shade note: rosy bronze blow / tan contour

    Medium confidence· Digital match

    View match
  21. Shade match 70
    $12.99Ulta BeautyUlta Beauty$1.01 less (7%)

    Matches: Same format: stickBoth claim comfort

    Differences: Noticeably different swatch colourDry, Normal, Combination, Oily, Sensitive rather than dry (skin types)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    84
    Wear & performance
    50
    Comfort & skin suitability
    84

    Visibly different colour · Natural · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Dry, Normal, Combination, Oily, Sensitive rather than dry (skin types)

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Laguna Bronzer Powder Talc-Free

    Laguna 08
    Shade match 83
    $44SephoraSephoraCosts $30 more

    Matches: Same neutral undertoneBoth claim comfort

    Differences: LighterBronze rather than brownSatin rather than matte (finish)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    59
    Wear & performance
    40
    Comfort & skin suitability
    84

    Close colour · Satin · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Bronze rather than brown · Satin rather than matte (finish) · Powder rather than stick (format) · Long-wearing rather than not listed (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than dry (skin types)

    Sold as bronzer, rated here for use as contour (possible)

    Retailer shade note: very deep bronze with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Sacheu

    Liquid Contour STAY-N

    Giving Edge
    Shade match 74
    $18Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: matteClaims hydration

    Differences: Cool rather than neutral undertoneLiquid rather than stick (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · Liquid rather than stick (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Hollywood Contour Wand

    Tan
    Shade match 85
    $44Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colour

    Differences: Warm rather than neutral undertoneSatin rather than matte (finish)Liquid rather than stick (format)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    62
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · Satin rather than matte (finish) · Liquid rather than stick (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Use as contour: possible

    Retailer shade note: tan with warm neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Westman Atelier

    Face Trace Cream Contour Stick

    Ganache
    Shade match 74
    $48SephoraSephoraCosts $34 more

    Matches: Same format: stickClaims hydration

    Differences: DeeperCool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    84
    Wear & performance
    40
    Comfort & skin suitability
    53

    Close colour · Natural · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort · Normal, Dry, Combination rather than dry (skin types)

    Retailer shade note: Cool dark chocolate

    Medium confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Camo Liquid Bronzer & Contour

    9 Deep/Rich
    Shade match 77
    $8Ulta BeautyUlta Beauty$6 less (43%)

    Matches: Both claim comfort

    Differences: Noticeably different swatch colourLiquid rather than stick (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    70
    Wear & performance
    40
    Comfort & skin suitability
    84

    Slight colour difference · Natural · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Liquid rather than stick (format) · Long-wearing rather than not listed (longevity) · Combination, Dry, Normal, Oily, Sensitive rather than dry (skin types)

    Sold as bronzer, rated here for use as contour (suited)

    Medium confidence· Digital match

    View match
  27. Shade match 60
    $42SephoraSephoraCosts $28 more

    Matches: Same finish: matteSame format: stickBoth claim comfort

    Differences: Noticeably different swatch colourWarm rather than neutral undertoneBronze rather than brown

    Score details
    Shade match
    60
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    77

    Visibly different colour · Matte · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Bronze rather than brown · Normal, Dry, Combination rather than dry (skin types)

    Sold as bronzer, rated here for use as contour (suited)

    Retailer shade note: matte deep bronze

    Medium confidence· Digital match

    View match
  28. Shade match 66
    $35SephoraSephoraCosts $21 more

    Matches: Same format: stickBoth claim comfort

    Differences: DeeperWarm rather than neutral undertoneBronze rather than brown

    Score details
    Shade match
    66
    Finish, pigmentation & format
    84
    Wear & performance
    50
    Comfort & skin suitability
    100

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Warm rather than neutral undertone · Bronze rather than brown

    Sold as bronzer, rated here for use as contour (possible)

    Retailer shade note: deep Bronze

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Natasha Denona Hy-Sculpt Liquid Bronzer in Dawn, against Ulta Beauty Collection Soft Focus Cream-to-Powder Contour Stick in Light To Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeLight To Medium NeutralClosest shade matchDawnScore
Shade match55% of overall96
Colour94#653021#6a3220Very close colourColour difference 1.6 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.8 on the 0–100 scale
Undertonenot comparableNeutralNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall · 2 of 3 compared70
Finish78MatteNaturalCloseNatural finish rather than matte
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance15% of overall · 2 of 3 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall51
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types68DryCombination, Dry, Normal, Oily, SensitiveSome differenceBoth marketed for dry skin
Overall match 79/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Sculpt Liquid Bronzer in Dawn.

Same or better

  • Very close colour
  • Claims waterproof
  • Claims hydration

Different

  • Liquid format instead of stick
  • Long-wearing longevity instead of not listed
  • Does not claim comfort
  • Combination, Dry, Normal, Oily, Sensitive skin types instead of dry

Description and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listeddark
Baseno siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

e.l.f. Cosmetics Halo Glow Contour Beauty Wand in Tan/Deep, against Ulta Beauty Collection Soft Focus Cream-to-Powder Contour Stick in Light To Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeLight To Medium NeutralClosest overall alternativeTan/DeepScore
Shade match55% of overall94
Colour88#653021#5f3327Very close colourColour difference 2.6 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.2 on the 0–100 scale
Undertonenot comparableNeutralNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall · 2 of 3 compared70
Finish78MatteNaturalCloseNatural finish rather than matte
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance15% of overall · none of 3 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableDryNot listedNot listed for eitherSkin types not listed for one product
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Halo Glow Contour Beauty Wand in Tan/Deep.

Same or better

  • $4 less
  • Very close colour
  • Both claim comfort
  • Claims hydration

Different

  • Liquid format instead of stick

Description and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionNot listedNot listed
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Natasha Denona Hy-Sculpt Liquid Bronzer Dawn

Best price
$36SephoraSephora
Costs $22 more

Your shade $14 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Halo Glow Contour Beauty Wand Tan/Deep

Best price
$10Ulta BeautyUlta Beauty
$4 less (29%)

Your shade $14 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.