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Official description
matte plum
Standardised colour
Plum · Medium · Cool undertone Details
Matte finish · Stick
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy Fig (1 store)
Similar to Nudestix Magnetic Matte Eye Color Fig
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Fig
Open Complete My LookFive ways to coordinate with Nudestix Magnetic Matte Eye Color Fig, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Berry
Maybelline Fit Me Blush, shade Berry
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$9.19

Bichette
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Bichette
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$48
Lipstick
Caramel Drip
NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Caramel Drip
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$12

202 Moira Sienna
Gucci Long Lasting Satin Lipstick, shade 202 Moira Sienna
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$49
Lip gloss

60 Million-Dollar Berry
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 60 Million-Dollar Berry
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$32

Lady
ILIA Balmy Tint Hydrating Lip Balm, shade Lady
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Neutral
$29
Lip liner
Kismet
SOSHE Beauty Soft Glide Lip Liner, shade Kismet
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$20
Sugar Plum
PÜR Silky Pout Creamy Lip Chubby Pencil, shade Sugar Plum
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$18
The same colour family across lips, cheeks and eyes.
Blush

109 Goji
Dior Rosy Glow Blush Stick, shade 109 Goji
- Same colour family: plum
- Combination · Plum · Medium · Cool
$44
473 Keep Calm & Blush
Lancôme Blush Subtil Oil-Free Powder Blush, shade 473 Keep Calm & Blush
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$34
Lipstick

Berry Brown
Huda Beauty Liquid Matte Mousse Soft Blur Lip Cream, shade Berry Brown
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$25
628 Pink Bow
Dior Addict Shine Lipstick, shade 628 Pink Bow
- Same colour family: plum
- Combination · Plum · Medium · Cool
$48
Lip gloss

Plum Paloma
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Plum Paloma
- Close match
- Colour match · Plum · Medium · Cool
$18

Plum
fresh Sugar Lip Balm Hydrating Treatment, shade Plum
- Same colour family: plum
- Combination · Plum · Medium · Cool
$26
Lip liner
Whipped Caviar
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Whipped Caviar
- Same colour family: plum
- Combination · Plum · Medium · Cool
$6
Muse
Milk Makeup Line + Fill Lip Liner and Allover Lip Color, shade Muse
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$22
A clear difference in colour or depth, on purpose.
Blush

04 - Bright Pink
Gucci Glow Dewy Powder Blush, shade 04 - Bright Pink
- Contrast: pink with plum
- Combination · Pink · Medium · Neutral
$49
Forbidden Cherry
Charlotte Tilbury Airbrush Powder Blush Blur, shade Forbidden Cherry
- Contrast: deeper
- Combination · Red · Deep / dark · Neutral
$43
Lipstick
121 Bliss
Laura Mercier High Vibe Lip Color, shade 121 Bliss
- Contrast: rose with plum
- Combination · Rose · Medium · Cool
$38

Ruby Blur
Charlotte Tilbury Airbrush Flawless Matte Lip Blur Liquid Lipstick, shade Ruby Blur
- Contrast: red with plum
- Combination · Red · Deep / dark · Cool
$37
Lip gloss
Toffee Rose
Anastasia Beverly Hills Universal Luminous Tinted Lip Gloss, shade Toffee Rose
- Contrast: lighter
- Combination · Brown · Light · Neutral
$23

Jazzy Jam
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Jazzy Jam
- Contrast: deeper
- Combination · Brown · Light · Cool
$23
Lip liner
Mocha
Ulta Beauty Collection Automatic Retractable Lip Liner, shade Mocha
- Contrast: lighter
- Combination · Brown · Light · Cool
$9.50
Dolly Medium
Buxom Power Line Plumping Lip Liner, shade Dolly Medium
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$24
Soft colours close to a natural flush.
Blush
Sleepy Mauve
CoverGirl Trublend Skin Enhancer Balm Blush Stick, shade Sleepy Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$12.99
Honeymoon Suite
Morphe Cheek Thrills Multi-Finish Face Trio, shade Honeymoon Suite
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$19
Lipstick
Magic Maker
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Magic Maker
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$13
Dusty Mauve 330
Ulta Beauty Collection Luxe Satin Lipstick, shade Dusty Mauve 330
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$12
Lip gloss
Spiked Toffee
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$6

Coquito Dulce
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Coquito Dulce
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$24
Lip liner
Quick Text
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Quick Text
- Close match, soft colour
- Colour match · Mauve · Medium · Neutral
$16
Debrief
DIBS Beauty No Pressure Lip Liner, shade Debrief
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$20
Saturated or deep colours that stand out.
Blush
Very Berry
Juvia's Place Blushed Cream Blush, shade Very Berry
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$17

006 Berry
Dior Rosy Glow Blush Stick, shade 006 Berry
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$44
Lipstick
Raisin Rapture
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Raisin Rapture
- Saturated colour that stands out
- Combination · Plum · Medium · Cool
$12.49
180 Burst
Laura Mercier High Vibe Lip Color, shade 180 Burst
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$38
Lip gloss
Kir Sugar
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Kir Sugar
- Saturated colour that stands out
- Combination · Plum · Medium · Cool
$33

06 Amber Shine
Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane, shade 06 Amber Shine
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$40
Lip liner
That Merlot Tho
e.l.f. Cosmetics Cream Glide Lip Liner, shade That Merlot Tho
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$2
19 Burgundy Bestie
Essence 8H Matte Comfort Lipliner, shade 19 Burgundy Bestie
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$3.99
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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- Shop this colourEvery eyeshadow that is medium, cool, plum
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Shade details
- Swatch colour
- #a75f4d
- L* 48.2 a* 27.4 b* 23.0
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Medium
- from the swatch colour
- Primary undertone
- Cool
- from the description (“plum”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- this shade's description
- Pigmentation
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
- Format
- Stick
- the product's attributes
- Wear claims
- Up to 11 hours, claimed, Transfer-resistant, Waterproof, Smudge-resistant
- the product's attributes or description
- Skin suitability claims
- For oily skin, Fragrance-free
- the product's attributes or description
- Data confidence
- Low
- The description and the swatch disagree
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.