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Fractal Glitter Eye Paint Next Caller dupes and alternatives about-face

Blue · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette So Bright Now

The equivalent shade and the most similar eyeshadow overall.

The match
e.l.f. Cosmetics
So Bright Now
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 6.

Overall match
54out of 100
Shade (Shade match)
81
Finish (Finish, pigmentation & format)
11
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
50
Shade match
81out of 100
Colour
69
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
$7 less (39%)

Your shade $18 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    12 Lunar Glow
    Shade match 69
    $26Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourDuochrome rather than metallic (finish)Powder rather than cream (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    69
    Wear & performance
    88
    Comfort & skin suitability
    50

    Slight colour difference · Duochrome · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Duochrome rather than metallic (finish) · Powder rather than cream (format) · Does not claim waterproof

    Retailer shade note: sheer iridescent blue sparkle

    Medium confidence· Digital match

    View match
  2. #3 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #9 Cosmic Veil & Starling
    Shade match 60
    $38SephoraSephoraCosts $20 more

    Matches: Same longevity: long-wearingBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperDoes not claim crease resistance

    Score details
    Shade match
    60
    Finish, pigmentation & format
    83
    Wear & performance
    82
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim crease resistance

    Retailer shade note: Midnight blue metallic with indigo & baby blue shimmer/Smoky lilac with opal sparkle

    Medium confidence· Digital match

    View match
  3. #4 · Urban Decay

    24/7 Glaze-On Liquid Eyeshadow

    Frost Boss
    Shade match 55
    $18.20$26SephoraSephoraCosts $0.20 more

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperLiquid rather than cream (format)

    Score details
    Shade match
    55
    Finish, pigmentation & format
    93
    Wear & performance
    73
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than cream (format) · 15-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: light blue to lavendar duo chrome

    Medium confidence· Digital match

    View match
  4. #5 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 1

    Shade match 70
    $28SephoraSephoraCosts $10 more

    Shimmer

    Differences: Purple rather than bluePalette rather than cream (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Purple rather than blue · Palette rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  5. #6 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Lilac Flame
    Shade match 47
    $22SephoraSephoraCosts $4 more

    Matches: Same finish: metallicSame format: creamSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperSilver rather than blue

    Score details
    Shade match
    47
    Finish, pigmentation & format
    100
    Wear & performance
    82
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Silver rather than blue · Does not claim crease resistance

    Retailer shade note: cool lilac silver metal

    Medium confidence· Digital match

    View match
  6. #7 · ColourPop

    Jelly Much Gel Eyeshadow

    Hallucinogenius
    Shade match 57
    $9Ulta BeautyUlta Beauty$9 less (50%)

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: DeeperPurple rather than blueDuochrome rather than metallic (finish)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    76
    Wear & performance
    88
    Comfort & skin suitability
    50

    Slight colour difference · Duochrome

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Purple rather than blue · Duochrome rather than metallic (finish) · Does not claim waterproof

    Retailer shade note: icy lavender with a blue opal duochrome flip

    Medium confidence· Digital match

    View match
  7. #8 · Clinique

    All About Shadow Duo Eyeshadow

    Blackberry Frost

    Matched on the lighter eyeshadow pan

    Shade match 57
    $35Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: LighterPurple rather than bluePowder rather than cream (format)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    76
    Wear & performance
    88
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Purple rather than blue · Powder rather than cream (format) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Crumbled Diamonds
    Shade match 59
    $28SephoraSephoraCosts $10 more

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: Noticeably different swatch colourDuochrome rather than metallic (finish)Liquid rather than cream (format)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    73
    Wear & performance
    85
    Comfort & skin suitability
    40

    Visibly different colour · Duochrome

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Duochrome rather than metallic (finish) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: holographic blue with pink pearl

    Medium confidence· Digital match

    View match
  9. #10 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    08 Cosmic Frost
    Shade match 57
    $26Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: Silver rather than bluePowder rather than cream (format)Does not claim waterproof

    Score details
    Shade match
    57
    Finish, pigmentation & format
    74
    Wear & performance
    88
    Comfort & skin suitability
    50

    Close colour · Glitter · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Silver rather than blue · Powder rather than cream (format) · Does not claim waterproof

    Retailer shade note: silver sparkle

    Medium confidence· Digital match

    View match
  10. #11 · Morphe

    ChromaPlus Eyeshadow Trio

    Jewel Intentions

    Matched on pan 2

    Shade match 54
    $13Ulta BeautyUlta Beauty$5 less (28%)

    Matches: Same finish: metallicBoth claim crease resistance

    Differences: Silver rather than bluePowder rather than cream (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    88
    Wear & performance
    58
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Silver rather than blue · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: icy lavender and taupe

    Medium confidence· Digital match

    View match
  11. #12 · Ulta Beauty Collection

    Eyeshadow Singles

    Lavender Frost
    Shade match 63
    $9Ulta BeautyUlta Beauty(product price)$9 less (50%)

    Shimmer · Buildable

    Differences: Purple rather than bluePowder rather than cream (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Purple rather than blue · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  12. Shade match 47
    $22SephoraSephoraCosts $4 more

    Matches: Same format: creamSame longevity: long-wearingBoth claim waterproof

    Differences: Noticeably different swatch colourLighterPurple rather than blue

    Score details
    Shade match
    47
    Finish, pigmentation & format
    88
    Wear & performance
    82
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Purple rather than blue · Does not claim crease resistance

    Retailer shade note: pale lilac pastel

    Medium confidence· Digital match

    View match
  13. Shade match 37
    $22SephoraSephoraCosts $4 more

    Matches: Same finish: metallicSame format: creamSame longevity: long-wearing

    Differences: Noticeably different swatch colourSilver rather than blueDoes not claim crease resistance

    Score details
    Shade match
    37
    Finish, pigmentation & format
    100
    Wear & performance
    82
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than blue · Does not claim crease resistance

    Retailer shade note: frosted silver metal

    Medium confidence· Digital match

    View match
  14. #15 · R.E.M. Beauty

    Starlet Liquid Eyeshadow

    Nebulous
    Shade match 45
    $22Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourSilver rather than blueLiquid rather than cream (format)

    Score details
    Shade match
    45
    Finish, pigmentation & format
    80
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than blue · Liquid rather than cream (format)

    Retailer shade note: shimmering silver

    Medium confidence· Digital match

    View match
  15. #16 · Juvia's Place

    CULTURE Duochrome Liquid Eyeshadow

    Fula
    Shade match 48
    $15Ulta BeautyUlta Beauty$3 less (17%)

    Matches: Same finish: metallicClaims hydration

    Differences: Noticeably different swatch colourSilver rather than blueLiquid rather than cream (format)

    Score details
    Shade match
    48
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than blue · Liquid rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  16. #17 · Half Magic

    Sparklestik Eye Crayon

    FROSTIWINKLE
    Shade match 45
    $26Ulta BeautyUlta BeautyCosts $8 more

    Matches: Both claim crease resistance

    Differences: Noticeably different swatch colourPurple rather than blue12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    45
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than blue · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: periwinkle

    Medium confidence· Digital match

    View match
  17. #18 · Danessa Myricks Beauty

    Twin Flames Liquid Eyeshadow

    Euphoria
    Shade match 46
    $28SephoraSephoraCosts $10 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourGreen rather than blueDuochrome rather than metallic (finish)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    73
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Green rather than blue · Duochrome rather than metallic (finish) · Liquid rather than cream (format)

    Retailer shade note: electric purple teal with green blue shift

    Medium confidence· Digital match

    View match
  18. #19 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    LILAC PEARL
    Shade match 39
    $34SephoraSephoraCosts $16 more

    Matches: Same finish: metallicBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperPurple rather than blue

    Score details
    Shade match
    39
    Finish, pigmentation & format
    97
    Wear & performance
    67
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Purple rather than blue · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: metallic pearlescent lilac

    Medium confidence· Digital match

    View match
  19. #20 · ColourPop

    Super Shock Shadow

    Fairy Coded
    Shade match 50
    $7Ulta BeautyUlta Beauty(product price)$11 less (61%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourPurple rather than bluePowder rather than cream (format)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    74
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Glitter

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than blue · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: cool-toned lavender with silver and pink pinpoints

    Medium confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    Small Molten Metallic Eyeshadow

    Discotheque
    Shade match 35
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same finish: metallicSame format: creamBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperSilver rather than blue

    Score details
    Shade match
    35
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    50

    Visibly different colour · Metallic

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Silver rather than blue · 10-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  21. #22 · ColourPop

    Jelly Much Gel Eyeshadow

    Big Ego
    Shade match 32
    $9Ulta BeautyUlta Beauty$9 less (50%)

    Matches: Same finish: metallicSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourPurple rather than blueDoes not claim waterproof

    Score details
    Shade match
    32
    Finish, pigmentation & format
    100
    Wear & performance
    88
    Comfort & skin suitability
    50

    Visibly different colour · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than blue · Does not claim waterproof

    Retailer shade note: pale lavender with a teal flip

    Medium confidence· Digital match

    View match
  22. Shade match 38
    $34SephoraSephoraCosts $16 more

    Matches: Same format: creamBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourLighterPurple rather than blue

    Score details
    Shade match
    38
    Finish, pigmentation & format
    88
    Wear & performance
    85
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Purple rather than blue · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: Lavender shimmer

    Medium confidence· Digital match

    View match
  23. #24 · Half Magic

    Eyeshadow Singles

    Pixie Problems
    Shade match 46
    $15Ulta BeautyUlta Beauty(product price)$3 less (17%)

    Matches: Same finish: metallic

    Differences: Noticeably different swatch colourPurple rather than bluePowder rather than cream (format)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than blue · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: icy lavender

    Medium confidence· Digital match

    View match
  24. #25 · Stila

    Liqua-Play Eye Shadow

    Perlina Glitter
    Shade match 42
    $25SephoraSephoraCosts $7 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourWhite rather than blueLiquid rather than cream (format)

    Score details
    Shade match
    42
    Finish, pigmentation & format
    80
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · White rather than blue · Liquid rather than cream (format) · Does not claim waterproof

    Retailer shade note: opalescent white with blue, pink, and purple pearl

    Medium confidence· Digital match

    View match
  25. #26 · ColourPop

    Super Shock Shadow

    Dream Much
    Shade match 46
    $7Ulta BeautyUlta Beauty(product price)$11 less (61%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourPurple rather than bluePowder rather than cream (format)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    74
    Wear & performance
    70
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than blue · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: pale periwinkle w/blue, pink & silver pinpoints

    Medium confidence· Digital match

    View match
  26. #27 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #8 Draco & Meteorite
    Shade match 41
    $38SephoraSephoraCosts $20 more

    Matches: Same longevity: long-wearingBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperDuochrome rather than metallic (finish)

    Score details
    Shade match
    41
    Finish, pigmentation & format
    78
    Wear & performance
    82
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Duochrome rather than metallic (finish) · Does not claim crease resistance

    Retailer shade note: smoky steel metallic with gunmetal shimmer/ holographic opal foil with indigo & liliac sparkle

    Medium confidence· Digital match

    View match
  27. #28 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Lavender Shimmer
    Shade match 41
    $19Ulta BeautyUlta BeautyCosts $1 more

    Matches: Both claim crease resistanceClaims comfortClaims hydration

    Differences: Noticeably different swatch colourDeeperPurple rather than blue

    Score details
    Shade match
    41
    Finish, pigmentation & format
    80
    Wear & performance
    73
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Purple rather than blue · Liquid rather than cream (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: lavender shimmer

    Medium confidence· Digital match

    View match
  28. #29 · ColourPop

    Jelly Much Gel Eyeshadow Stick

    Diamond Girl
    Shade match 43
    $10Ulta BeautyUlta Beauty$8 less (44%)

    Glitter · Sheer

    Differences: Noticeably different swatch colourLighterNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    43
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: sheer opal with silver, pink, violet and blue sparkle

    Medium confidence· Digital match

    View match
  29. #30 · Half Magic

    Eyeshadow Singles

    Spiral Baby
    Shade match 50
    $15Ulta BeautyUlta Beauty$3 less (17%)

    Duochrome · Opaque

    Differences: Noticeably different swatch colourLighterDuochrome rather than metallic (finish)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    69
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Duochrome rather than metallic (finish) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: iridescent icy blue

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now, against about-face Fractal Glitter Eye Paint in Next Caller. Matched on pan 6. Every attribute compared, with its share of the score.

ComparedYour shadeNext CallerClosest matchSo Bright NowScore
Shade match55% of overall81
Colour69#c6c2d8#c2c8dbSlight colour differenceColour difference 5.1 (0 is identical)
Depth97LightLightSameDepth difference 1.9 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish5MetallicMatteDifferentMatte finish rather than metallic
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format35CreamPaletteDifferentPowder rather than cream
Wear & performance10% of overall40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 54/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now.

Same or better

  • $7 less

Different

  • Small colour difference on the swatch
  • Matte finish instead of metallic
  • Palette format instead of cream
  • Not listed longevity instead of long-wearing
  • Does not claim crease resistance
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionpastel indigobright colors & warm-tone mattes
BaseWater-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy So Bright Now

Best price
$11Ulta BeautyUlta Beauty
$7 less (39%)

Your shade $18 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.