Purple · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $18 at Ulta Beauty
ColourPop Jelly Much Gel Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyThe most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Ulta BeautyYour shade $18 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta Beauty
Target$6.49 · out of stockView at TargetRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $4 moreMatches: Same finish: metallicSame format: creamSame longevity: long-wearing
Differences: Does not claim crease resistance
Close colour · Metallic · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim crease resistance
Retailer shade note: electric violet metallic
Medium confidence· Digital match
Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $14 moreMatches: Same format: cream
Differences: Not listed rather than long-wearing (longevity)Does not claim crease resistanceDoes not claim waterproof
Close colour · Shimmer · Sheer
Ingredients (not scored): 1% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: Muted Cool Violet
Medium confidence· Digital match
Violette_Fr PLUME EYESHADOW Feather Matte Veil + Feather Shimmer Veil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$8 less (44%)Glitter · Buildable
Differences: Not listed rather than long-wearing (longevity)Does not claim crease resistanceDoes not claim waterproof
Close colour · Glitter · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: vibrant purple with silver, blue, violet and pink sparkle
Medium confidence· Digital match
ColourPop Jelly Much Gel Eyeshadow Stick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$10View at Ulta BeautyUlta Beauty(product price)$11 less (61%)Matches: Same longevity: long-wearing
Differences: Noticeably different swatch colourDuochrome rather than metallic (finish)Powder rather than cream (format)
Slight colour difference · Duochrome
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Duochrome rather than metallic (finish) · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: metallic vivid violet with a blue duochrome flip
Medium confidence· Digital match
ColourPop Super Shock Shadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Both claim crease resistanceBoth claim waterproofClaims comfort
Differences: Noticeably different swatch colour24-hour wear rather than long-wearing (longevity)
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: shimmering dusty lavender
Medium confidence· Digital match
Laura Mercier Caviar Stick Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta BeautyCosts $8 moreMatches: Same longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourPowder rather than cream (format)Does not claim waterproof
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than cream (format) · Does not claim waterproof
Retailer shade note: purple shimmer
Medium confidence· Digital match
Lancôme Idôle Goddess Dimension Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Both claim crease resistanceBoth claim waterproofClaims comfort
Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: pearl lavender
Medium confidence· Digital match
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $9 moreMatches: Same longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourLighterPowder rather than cream (format)
Slight colour difference · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than cream (format) · Does not claim waterproof
Retailer shade note: super shimmer
Medium confidence· Digital match
Clinique All About Shadow Single Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephoraCosts $16 moreMatches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof
Differences: Noticeably different swatch colourDeeper24-hour wear rather than long-wearing (longevity)
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: a bright lavender
Medium confidence· Digital match
Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta BeautyCosts $12 moreMatches: Same finish: metallicSame format: creamSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterDoes not claim waterproof
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim waterproof
Retailer shade note: vibrant violet
Medium confidence· Digital match
RMS Beauty Eyelights Cream Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta BeautyCosts $11 moreMatches: Same finish: metallicClaims comfort
Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)Does not claim crease resistance
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof
Medium confidence· Digital match
Clinique Chubby Stick Eye Shadow Tint For Eyes
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $11 moreMatches: Both claim crease resistanceBoth claim waterproof
Differences: Noticeably different swatch colour12-hour wear rather than long-wearing (longevity)
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: silver lilac
Medium confidence· Digital match
MAC Cosmetics Dazzleshadow Eye Shadow Stick
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$12 less (67%)Matches: Same finish: metallicSame longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourDoes not claim waterproof
Visibly different colour · Metallic
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim waterproof
Retailer shade note: lilac
Medium confidence· Digital match
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beauty$6View at Ulta BeautyUlta Beauty(product price)$6.01 less (33%)Matches: Both claim crease resistance
Differences: Noticeably different swatch colourDeeper24-hour wear rather than long-wearing (longevity)
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: shimmer lilac
Medium confidence· Digital match
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartWalgreens$10.99View at WalgreensUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
CVS$11.99View at CVSUlta BeautyCosts $7 moreMatches: Same finish: metallicSame format: creamSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperDoes not claim crease resistance
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: metallic violet
Medium confidence· Digital match
Smashbox Always On Cream Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$6 less (33%)Matches: Same finish: metallicSame format: cream
Differences: Noticeably different swatch colourLighter24-hour wear rather than long-wearing (longevity)
Visibly different colour · Metallic
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 24-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: lilac
Medium confidence· Digital match
NYX Professional Makeup Lid Lingerie Cream Eye Pigment
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta BeautyCosts $17 moreMatches: Same longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourLighterPowder rather than cream (format)
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than cream (format) · Does not claim waterproof
Medium confidence· Digital match
Clinique All About Shadow Duo Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta BeautyCosts $8 moreMatches: Same finish: metallicBoth claim crease resistance
Differences: Noticeably different swatch colourDeeperPowder rather than cream (format)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than cream (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: cool purple
Medium confidence· Digital match
MAC Cosmetics Matte Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $8 moreMatches: Both claim crease resistance
Differences: Noticeably different swatch colourLighter12-hour wear rather than long-wearing (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof
Retailer shade note: the dreamies
Medium confidence· Digital match
Half Magic Sparklestik Eye Crayon
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $2 moreMatches: Same finish: metallicClaims hydration
Differences: Noticeably different swatch colourLighter8-hour wear rather than long-wearing (longevity)
Visibly different colour · Metallic
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: bright purple
Medium confidence· Digital match
Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $2 moreMatches: Same finish: metallicClaims hydration
Differences: Noticeably different swatch colourLighterMauve rather than purple
Visibly different colour · Metallic
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than purple · 8-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: cool mauve
Medium confidence· Digital match
Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $10 moreShimmer
Differences: Noticeably different swatch colourPalette rather than cream (format)Not listed rather than long-wearing (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Palette rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof
Medium confidence· Digital match
Kaja Eye Bento Bouncy Eyeshadow Trio
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta BeautyCosts $26 moreMatches: Same longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourLighterPowder rather than cream (format)
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than cream (format) · Does not claim waterproof
Medium confidence· Digital match
Clinique All About Shadow Quad Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta BeautyCosts $5 moreShimmer · Sheer
Differences: Noticeably different swatch colourDeeperPowder rather than cream (format)
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: sheer lilac shimmer
Medium confidence· Digital match
Urban Decay 24/7 Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautyUlta Beauty$9 less (50%)Matches: Same finish: metallicSame format: creamSame longevity: long-wearing
Differences: Noticeably different swatch colourMauve rather than purpleDoes not claim crease resistance
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than purple · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: metallic silvery mauve
Medium confidence· Digital match
ColourPop Shadow Stix
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta BeautyCosts $17 moreMatches: Same longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourDeeperPowder rather than cream (format)
Visibly different colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than cream (format) · Does not claim waterproof
Medium confidence· Digital match
Clinique All About Shadow Duo Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Costs $7 moreMatches: Same finish: metallicBoth claim crease resistanceBoth claim waterproof
Differences: Noticeably different swatch colourLighterMauve rather than purple
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than purple · 16-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$10 less (56%)Glitter · Opaque
Differences: Noticeably different swatch colourPowder rather than cream (format)Not listed rather than long-wearing (longevity)
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: light purple with gold glitter
Medium confidence· Digital match
Sephora Collection Colorful Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$8View at SephoraShowing 12 of 28 matches
ColourPop Jelly Much Gel Eyeshadow in Duckling, against about-face Fractal Glitter Eye Paint in Unfazed. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ColourPop Jelly Much Gel Eyeshadow in Duckling.
Weighted ingredient similarity 11%. Ingredients only affect results through the filters.
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Eggplant, against about-face Fractal Glitter Eye Paint in Unfazed. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Eggplant.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
ColourPop Jelly Much Gel Eyeshadow Duckling
Ulta BeautyYour shade $18 at Ulta Beauty
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil Eggplant
Ulta BeautyYour shade $18 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Walgreens
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
