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Fractal Glitter Eye Paint Cloud Control dupes and alternatives about-face

Blue · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Ulta Beauty Collection Cream Eye Shadow Stick Why So Blue?

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Ulta Beauty Collection
Why So Blue?
Colour family, undertone and depth: Blue · Cool · Light
Finish and pigmentation: Matte
Shade match
82out of 100
Colour
72
Depth
93
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$10.50Ulta BeautyUlta Beauty
$7.50 less (42%)

Your shade $18 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Half Magic Eyeshadow Singles Spiral Baby

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

The match
Half Magic
Spiral Baby
Colour family, undertone and depth: Blue · Cool · Light
Finish and pigmentation: Duochrome · Opaque
Overall match
68out of 100
Shade (Shade match)
75
Finish (Finish, pigmentation & format)
69
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
50
Best price
$15Ulta BeautyUlta Beauty
$3 less (17%)

Your shade $18 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    180 Zero Chill
    Shade match 68
    $29SephoraSephoraCosts $11 more

    Matches: Very close colourSame finish: metallicBoth claim crease resistance

    Differences: Silver rather than bluePowder rather than cream (format)14-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    88
    Wear & performance
    85
    Comfort & skin suitability
    50

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Silver rather than blue · Powder rather than cream (format) · 14-hour wear rather than long-wearing (longevity)

    Retailer shade note: metallic silver

    Medium confidence· Digital match

    View match
  2. Shade match 58
    $22SephoraSephoraCosts $4 more

    Matches: Same finish: metallicSame format: creamSame longevity: long-wearing

    Differences: DeeperSilver rather than blueDoes not claim crease resistance

    Score details
    Shade match
    58
    Finish, pigmentation & format
    100
    Wear & performance
    82
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Silver rather than blue · Does not claim crease resistance

    Retailer shade note: frosted silver metal

    Medium confidence· Digital match

    View match
  3. #5 · ColourPop

    Jelly Much Gel Eyeshadow

    Super Cool
    Shade match 57
    $9Ulta BeautyUlta Beauty$9 less (50%)

    Matches: Same finish: metallicSame longevity: long-wearingBoth claim crease resistance

    Differences: White rather than blueDoes not claim waterproof

    Score details
    Shade match
    57
    Finish, pigmentation & format
    100
    Wear & performance
    88
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: White rather than blue · Does not claim waterproof

    Retailer shade note: white with an icy baby blue flip

    Medium confidence· Digital match

    View match
  4. #6 · Danessa Myricks Beauty

    Twin Flames Liquid Eyeshadow

    Euphoria
    Shade match 67
    $28SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim crease resistance

    Differences: DeeperGreen rather than blueDuochrome rather than metallic (finish)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    73
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Duochrome · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Green rather than blue · Duochrome rather than metallic (finish) · Liquid rather than cream (format)

    Retailer shade note: electric purple teal with green blue shift

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Milk
    Shade match 55
    $6Ulta BeautyUlta Beauty(product price)$12 less (67%)

    Matches: Same finish: metallicSame longevity: long-wearingBoth claim crease resistance

    Differences: White rather than blueDoes not claim waterproof

    Score details
    Shade match
    55
    Finish, pigmentation & format
    97
    Wear & performance
    88
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 2% ingredient overlap

    Differences: White rather than blue · Does not claim waterproof

    Medium confidence· Digital match

    View match
  6. Shade match 58
    $22SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame format: creamSame longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim crease resistance

    Score details
    Shade match
    58
    Finish, pigmentation & format
    88
    Wear & performance
    82
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim crease resistance

    Retailer shade note: sky blue pastel

    Medium confidence· Digital match

    View match
  7. #9 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    BLUE ICE
    Shade match 65
    $34SephoraSephoraCosts $16 more

    Matches: Same cool undertoneBoth claim waterproof

    Differences: Noticeably different swatch colourDuochrome rather than metallic (finish)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    78
    Wear & performance
    67
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Duochrome rather than metallic (finish) · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: sparkling transparent icy blue with duo-chrome reflects

    Medium confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Silver Lining
    Shade match 59
    $10.50Ulta BeautyUlta Beauty(product price)$7.50 less (42%)

    Matches: Same format: creamBoth claim crease resistanceBoth claim waterproof

    Differences: Silver rather than blueNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    88
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Silver rather than blue · Not listed rather than long-wearing (longevity)

    Retailer shade note: silver shimmer

    Medium confidence· Digital match

    View match
  9. #11 · ColourPop

    Super Shock Shadow

    Tassel
    Shade match 57
    $7Ulta BeautyUlta Beauty(product price)$11 less (61%)

    Matches: Same cool undertoneSame finish: metallicSame longevity: long-wearing

    Differences: Noticeably different swatch colourWhite rather than bluePowder rather than cream (format)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    88
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · White rather than blue · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: metallic icy white

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Cottage Cheese
    Shade match 48
    $6Ulta BeautyUlta Beauty(product price)$12 less (67%)

    Matches: Same finish: metallicSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourWhite rather than blueDoes not claim waterproof

    Score details
    Shade match
    48
    Finish, pigmentation & format
    97
    Wear & performance
    88
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · White rather than blue · Does not claim waterproof

    Medium confidence· Digital match

    View match
  11. #13 · ColourPop

    Jelly Much Gel Eyeshadow Stick

    Diamond Girl
    Shade match 63
    $10Ulta BeautyUlta Beauty$8 less (44%)

    Glitter · Sheer

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    63
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: sheer opal with silver, pink, violet and blue sparkle

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Small Molten Metallic Eyeshadow

    Locket
    Shade match 46
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same finish: metallicSame format: creamBoth claim crease resistance

    Differences: Noticeably different swatch colourWhite rather than blue10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · White rather than blue · 10-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  13. #15 · ColourPop

    Shadow Stix

    Cold Girl
    Shade match 46
    $9Ulta BeautyUlta Beauty$9 less (50%)

    Matches: Same cool undertoneSame finish: metallicSame format: cream

    Differences: Noticeably different swatch colourWhite rather than blueDoes not claim crease resistance

    Score details
    Shade match
    46
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · White rather than blue · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: metallic icy white

    Medium confidence· Digital match

    View match
  14. #16 · R.E.M. Beauty

    Starlet Liquid Eyeshadow

    Nebulous
    Shade match 50
    $22Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceBoth claim waterproof

    Differences: DeeperSilver rather than blueLiquid rather than cream (format)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    80
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · Silver rather than blue · Liquid rather than cream (format)

    Retailer shade note: shimmering silver

    Medium confidence· Digital match

    View match
  15. #17 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    12 Lunar Glow
    Shade match 56
    $26Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeperDuochrome rather than metallic (finish)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    69
    Wear & performance
    88
    Comfort & skin suitability
    50

    Visibly different colour · Duochrome · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Duochrome rather than metallic (finish) · Powder rather than cream (format) · Does not claim waterproof

    Retailer shade note: sheer iridescent blue sparkle

    Medium confidence· Digital match

    View match
  16. #18 · Juvia's Place

    CULTURE Duochrome Liquid Eyeshadow

    Fula
    Shade match 52
    $15Ulta BeautyUlta Beauty$3 less (17%)

    Matches: Same finish: metallicClaims hydration

    Differences: DeeperSilver rather than blueLiquid rather than cream (format)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 13% ingredient overlap

    Differences: Deeper · Silver rather than blue · Liquid rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Medium confidence· Digital match

    View match
  17. Shade match 47
    $22SephoraSephoraCosts $4 more

    Matches: Same format: creamSame longevity: long-wearingBoth claim waterproof

    Differences: Noticeably different swatch colourWhite rather than blueDoes not claim crease resistance

    Score details
    Shade match
    47
    Finish, pigmentation & format
    86
    Wear & performance
    82
    Comfort & skin suitability
    50

    Slight colour difference · Glitter · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · White rather than blue · Does not claim crease resistance

    Retailer shade note: crystal clear gloss

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Silver Surfer
    Shade match 50
    $28SephoraSephoraCosts $10 more

    Matches: Both claim crease resistanceBoth claim waterproofClaims comfort

    Differences: DeeperSilver rather than blueLiquid rather than cream (format)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    80
    Wear & performance
    85
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Silver rather than blue · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: opaque silver with silver pearl

    Medium confidence· Digital match

    View match
  19. #21 · Danessa Myricks Beauty

    Twin Flames Liquid Eyeshadow

    Lust
    Shade match 42
    $28SephoraSephoraCosts $10 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourWarm rather than cool undertoneGolden rather than blue

    Score details
    Shade match
    42
    Finish, pigmentation & format
    78
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Golden rather than blue · Liquid rather than cream (format)

    Retailer shade note: fiery mango orange + lemon gold sparkle

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Crumbled Diamonds
    Shade match 47
    $28SephoraSephoraCosts $10 more

    Matches: Same cool undertoneBoth claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperDuochrome rather than metallic (finish)

    Score details
    Shade match
    47
    Finish, pigmentation & format
    73
    Wear & performance
    85
    Comfort & skin suitability
    40

    Visibly different colour · Duochrome

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Duochrome rather than metallic (finish) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: holographic blue with pink pearl

    Medium confidence· Digital match

    View match
  21. #23 · ColourPop

    Super Shock Shadow

    Ice Dream
    Shade match 52
    $7Ulta BeautyUlta Beauty(product price)$11 less (61%)

    Matches: Same longevity: long-wearing

    Differences: White rather than blueDuochrome rather than metallic (finish)Powder rather than cream (format)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    69
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Duochrome

    Ingredients (not scored): 5% ingredient overlap

    Differences: White rather than blue · Duochrome rather than metallic (finish) · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: opalescent white w/pink, violet & blue duochrome effects

    Medium confidence· Digital match

    View match
  22. #24 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    PEARL
    Shade match 35
    $34SephoraSephoraCosts $16 more

    Matches: Same finish: metallicBoth claim waterproof

    Differences: Noticeably different swatch colourSilver rather than blue12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    35
    Finish, pigmentation & format
    97
    Wear & performance
    67
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than blue · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: metallic pearlescent platinum

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Dazzleshadow Eye Shadow Stick

    Gold Stud
    Shade match 38
    $29SephoraSephoraCosts $11 more

    Matches: Both claim crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourWarm rather than cool undertoneGolden rather than blue

    Score details
    Shade match
    38
    Finish, pigmentation & format
    85
    Wear & performance
    85
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Golden rather than blue · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: white gold

    Medium confidence· Digital match

    View match
  24. #26 · Maybelline

    Shadow Drip Eye Tint Liquid Eye Shadow

    Silver Drip
    Shade match 46
    $8.99Ulta BeautyUlta Beauty$9.01 less (50%)

    Matches: Claims comfort

    Differences: Noticeably different swatch colourWhite rather than blueLiquid rather than cream (format)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    80
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · White rather than blue · Liquid rather than cream (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: sheer white with prismatic pearls

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Fine As Fleck Glitter Eyeshadow

    Certified Platinum
    Shade match 46
    $7Ulta BeautyUlta Beauty$11 less (61%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourSilver rather than bluePowder rather than cream (format)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    74
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Glitter · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than blue · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: platinum sparkle

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    All About Shadow Duo Eyeshadow

    Blackberry Frost

    Matched on the lighter eyeshadow pan

    Shade match 41
    $35Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourPurple rather than bluePowder rather than cream (format)

    Score details
    Shade match
    41
    Finish, pigmentation & format
    76
    Wear & performance
    88
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than blue · Powder rather than cream (format) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  27. #29 · Clinique

    All About Shadow Single Eyeshadow

    Sugar Cane
    Shade match 40
    $27Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourWhite rather than bluePowder rather than cream (format)

    Score details
    Shade match
    40
    Finish, pigmentation & format
    76
    Wear & performance
    88
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · White rather than blue · Powder rather than cream (format) · Does not claim waterproof

    Retailer shade note: soft shimmer

    Medium confidence· Digital match

    View match
  28. #30 · Stila

    Liqua-Play Eye Shadow

    Perlina Glitter
    Shade match 38
    $25SephoraSephoraCosts $7 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims comfort

    Differences: Noticeably different swatch colourDeeperWhite rather than blue

    Score details
    Shade match
    38
    Finish, pigmentation & format
    80
    Wear & performance
    88
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · White rather than blue · Liquid rather than cream (format) · Does not claim waterproof

    Retailer shade note: opalescent white with blue, pink, and purple pearl

    Medium confidence· Digital match

    View match
  29. #31 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Blueberry Bingsu

    Matched on pan 1

    Shade match 76
    $28Ulta BeautyUlta BeautyCosts $10 more

    Matte

    Differences: Noticeably different swatch colourMatte rather than metallic (finish)Powder rather than cream (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    11
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than metallic (finish) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: cool icy blues

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Ulta Beauty Collection Cream Eye Shadow Stick in Why So Blue?, against about-face Fractal Glitter Eye Paint in Cloud Control. Every attribute compared, with its share of the score.

ComparedYour shadeCloud ControlClosest shade matchWhy So Blue?Score
Shade match55% of overall82
Colour72#d3dbe2#d2e3f4Close colourColour difference 4.7 (0 is identical)
Depth93LightLightSameDepth difference 3.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish5MetallicMatteDifferentMatte finish rather than metallic
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format100CreamCreamSameBoth cream
Wear & performance10% of overall70
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 61/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Cream Eye Shadow Stick in Why So Blue?.

Same or better

  • $7.50 less
  • Same cool undertone
  • Same format: cream
  • Both claim crease resistance
  • Both claim waterproof
  • Claims comfort
  • Claims hydration

Different

  • Small colour difference on the swatch
  • Matte finish instead of metallic
  • Not listed longevity instead of long-wearing

Description and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionbaby bluelight blue matte
BaseWater-based, no siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Half Magic Eyeshadow Singles in Spiral Baby, against about-face Fractal Glitter Eye Paint in Cloud Control. Every attribute compared, with its share of the score.

ComparedYour shadeCloud ControlClosest overall alternativeSpiral BabyScore
Shade match55% of overall75
Colour61#d3dbe2#ececf6Slight colour differenceColour difference 6.2 (0 is identical)
Depth91LightLightSameDepth difference 4.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared69
Finish76MetallicDuochromeSome differenceDuochrome finish rather than metallic
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 68/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Half Magic Eyeshadow Singles in Spiral Baby.

Same or better

  • $3 less
  • Same cool undertone

Different

  • Slight colour difference
  • Duochrome finish instead of metallic
  • Powder format instead of cream
  • Not listed longevity instead of long-wearing
  • Does not claim crease resistance
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionbaby blueiridescent icy blue
BaseWater-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Ulta Beauty Collection Cream Eye Shadow Stick Why So Blue?

Match price
$10.50Ulta BeautyUlta Beauty
$7.50 less (42%)

Your shade $18 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Half Magic Eyeshadow Singles Spiral Baby

Best price
$15Ulta BeautyUlta Beauty
$3 less (17%)

Your shade $18 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.