Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$26 less (76%)4.6 (16,298)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Opaque rather than sheer (pigmentation)· Liquid rather than stick (format)· Does not claim hydration
Score details
Shade match
90
Finish, pigmentation & format
75
Wear & performance
100
Comfort & skin suitability
78
Close colour · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Opaque rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim hydration · Combination, Dry, Normal, Oily, Sensitive rather than normal, combination (skin types)
Sold as bronzer, rated here for use as contour (suited)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Buildable rather than sheer (pigmentation)· Liquid rather than stick (format)· Does not claim hydration
Score details
Shade match
83
Finish, pigmentation & format
82
Wear & performance
100
Comfort & skin suitability
48
Slight colour difference · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim hydration · Sensitive rather than normal, combination (skin types)
$8Ulta Beauty(product price)$26 less (76%)4.6 (16,298)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Opaque rather than sheer (pigmentation)· Liquid rather than stick (format)· Does not claim hydration
Score details
Shade match
83
Finish, pigmentation & format
75
Wear & performance
100
Comfort & skin suitability
78
Slight colour difference · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Opaque rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim hydration · Combination, Dry, Normal, Oily, Sensitive rather than normal, combination (skin types)
Sold as bronzer, rated here for use as contour (suited)
Matches: Very close colour· Same format: stick· Same longevity: long-wearing
Differences: Mauve rather than brown· Does not claim comfort· Does not claim hydration
Score details
Shade match
76
Finish, pigmentation & format
84
Wear & performance
100
Comfort & skin suitability
40
Very close colour · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Mauve rather than brown · Does not claim comfort · Does not claim hydration · Normal, Oily, Sensitive rather than normal, combination (skin types)
Retailer shade note: shadow for deep skin tones with neutral undertones
Matches: Same finish: natural· Both claim hydration
Differences: Buildable rather than sheer (pigmentation)· Not listed rather than long-wearing (longevity)· Does not claim comfort
Score details
Shade match
88
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
52
Close colour · Natural · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort · Normal, Dry, Oily rather than normal, combination (skin types)
Retailer shade note: neutral undertones for deep-dark skin
Matches: Same format: stick· Same longevity: long-wearing
Differences: Mauve rather than brown· Does not claim comfort· Does not claim hydration
Score details
Shade match
74
Finish, pigmentation & format
84
Wear & performance
100
Comfort & skin suitability
40
Close colour · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Mauve rather than brown · Does not claim comfort · Does not claim hydration · Normal, Oily, Sensitive rather than normal, combination (skin types)
Retailer shade note: shadow for deep skin tones with neutral to rosy undertones
Differences: Dewy rather than natural (finish)· Buildable rather than sheer (pigmentation)· Not listed rather than long-wearing (longevity)
Score details
Shade match
92
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
40
Close colour · Dewy · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Dewy rather than natural (finish) · Buildable rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Buildable rather than sheer (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
71
Finish, pigmentation & format
82
Wear & performance
100
Comfort & skin suitability
48
Visibly different colour · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim hydration · Sensitive rather than normal, combination (skin types)
Matches: Same format: stick· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Buildable rather than sheer (pigmentation)
Score details
Shade match
70
Finish, pigmentation & format
80
Wear & performance
100
Comfort & skin suitability
64
Slight colour difference · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than sheer (pigmentation) · Does not claim hydration · Normal, Dry, Oily rather than normal, combination (skin types)
Retailer shade note: contour for deep skin tones, neutral undertone
$8Ulta Beauty(product price)$26 less (76%)4.6 (16,298)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Rose rather than brown· Opaque rather than sheer (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
70
Finish, pigmentation & format
75
Wear & performance
100
Comfort & skin suitability
78
Close colour · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than brown · Opaque rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim hydration · Combination, Dry, Normal, Oily, Sensitive rather than normal, combination (skin types)
Sold as bronzer, rated here for use as contour (suited)
Matches: Same format: stick· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Does not claim comfort· Does not claim hydration
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Visibly different colour · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim comfort · Does not claim hydration · Normal, Oily, Sensitive rather than normal, combination (skin types)
Retailer shade note: shadow for medium to deep skin tones of all undertones
Matches: Same longevity: long-wearing· Both claim hydration
Differences: Noticeably different swatch colour· Buildable rather than sheer (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
69
Finish, pigmentation & format
69
Wear & performance
100
Comfort & skin suitability
60
Visibly different colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim comfort
Differences: Noticeably different swatch colour· Buildable rather than sheer (pigmentation)· Not listed rather than long-wearing (longevity)
Score details
Shade match
73
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Dewy rather than natural (finish)· Buildable rather than sheer (pigmentation)
Score details
Shade match
79
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
54
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Buildable rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration · Combination, Dry, Normal, Oily, Sensitive rather than normal, combination (skin types)
Sold as blush, rated here for use as contour (possible)
Retailer shade note: terracotta glow / deep contour
Matches: Same finish: natural· Same format: stick· Both claim comfort
Differences: Noticeably different swatch colour· Bronze rather than brown· Buildable rather than sheer (pigmentation)
Score details
Shade match
66
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Buildable
Ingredients (not scored): 22% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than brown · Buildable rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim hydration
Sold as bronzer, rated here for use as contour (suited)
e.l.f. Cosmetics Halo Glow Contour Beauty Wand in Deep/Rich, against Anastasia Beverly Hills Smooth Blur Cream Contour Stick in Cast Shadow. Every attribute compared, with its share of the score.
ComparedYour shadeCast ShadowClosest shade matchDeep/RichHow they compareScore
Shade match55% of overall94
Colour50%87#31201e#321c19Very close colourColour difference 2.7 (0 is identical)
Depth25%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall75
Finish60%100NaturalNaturalSameSame natural finish
Pigmentation20%30SheerOpaqueDifferentOpaque rather than sheer
Format20%45StickLiquidSome differenceLiquid rather than stick
Wear & performance15% of overall · 1 of 3 compared40
Longevity50%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Skin types40%—not comparableNormal, CombinationNot listedNot listed for eitherSkin types not listed for one product
Overall match 81/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Morphe Shapelifter Micro Contour Stick in Balanced, against Anastasia Beverly Hills Smooth Blur Cream Contour Stick in Cast Shadow. Every attribute compared, with its share of the score.
ComparedYour shadeCast ShadowClosest overall alternativeBalancedHow they compareScore
Shade match55% of overall92
Colour50%84#31201e#3b2621Close colourColour difference 3.1 (0 is identical)
Depth25%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone—not comparableNot listedNeutralUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall86
Finish60%100NaturalNaturalSameSame natural finish
Pigmentation20%30SheerOpaqueDifferentOpaque rather than sheer
Format20%100StickStickSameBoth stick
Wear & performance15% of overall · 1 of 3 compared100
Longevity50%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNormal, CombinationNot listedNot listed for eitherSkin types not listed for one product
Overall match 91/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$26 less (76%)
Sephora
