Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
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Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Brown rather than other· Liquid rather than stick (format)
Score details
Shade match
55
Finish, pigmentation & format
78
Wear & performance
100
Comfort & skin suitability
40
Slight colour difference · Satin
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than other · Liquid rather than stick (format) · Does not claim comfort · Does not claim hydration
Matches: Same format: stick· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Other rather than other· Buildable rather than sheer (pigmentation)
Score details
Shade match
50
Finish, pigmentation & format
80
Wear & performance
100
Comfort & skin suitability
64
Visibly different colour · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Other rather than other · Buildable rather than sheer (pigmentation) · Does not claim hydration · Normal, Dry, Oily rather than normal, combination (skin types)
Retailer shade note: contour for deep skin tones, cool undertone
Matches: Same format: stick· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Mauve rather than other· Does not claim comfort
Score details
Shade match
49
Finish, pigmentation & format
84
Wear & performance
100
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than other · Does not claim comfort · Does not claim hydration · Normal, Oily, Sensitive rather than normal, combination (skin types)
Retailer shade note: shadow for deep skin tones with neutral undertones
Matches: Same finish: natural· Both claim hydration
Differences: Noticeably different swatch colour· Brown rather than other· Buildable rather than sheer (pigmentation)
Score details
Shade match
55
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
52
Slight colour difference · Natural · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Brown rather than other · Buildable rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort · Normal, Dry, Oily rather than normal, combination (skin types)
Retailer shade note: neutral undertones for deep-dark skin
$8Ulta Beauty(product price)$26 less (76%)4.6 (16,298)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Brown rather than other· Opaque rather than sheer (pigmentation)
Score details
Shade match
40
Finish, pigmentation & format
75
Wear & performance
100
Comfort & skin suitability
78
Visibly different colour · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than other · Opaque rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim hydration · Combination, Dry, Normal, Oily, Sensitive rather than normal, combination (skin types)
Sold as bronzer, rated here for use as contour (suited)
Matches: Same format: stick· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Mauve rather than other· Does not claim comfort
Score details
Shade match
39
Finish, pigmentation & format
84
Wear & performance
100
Comfort & skin suitability
40
Visibly different colour · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than other · Does not claim comfort · Does not claim hydration · Normal, Oily, Sensitive rather than normal, combination (skin types)
Retailer shade note: shadow for deep skin tones with neutral to rosy undertones
$8Ulta Beauty(product price)$26 less (76%)4.6 (16,298)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Rose rather than other· Opaque rather than sheer (pigmentation)
Score details
Shade match
37
Finish, pigmentation & format
75
Wear & performance
100
Comfort & skin suitability
78
Visibly different colour · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than other · Opaque rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim hydration · Combination, Dry, Normal, Oily, Sensitive rather than normal, combination (skin types)
Sold as bronzer, rated here for use as contour (suited)
$8Ulta Beauty(product price)$26 less (76%)4.6 (16,298)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Brown rather than other· Opaque rather than sheer (pigmentation)
Score details
Shade match
37
Finish, pigmentation & format
75
Wear & performance
100
Comfort & skin suitability
78
Visibly different colour · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than other · Opaque rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim hydration · Combination, Dry, Normal, Oily, Sensitive rather than normal, combination (skin types)
Sold as bronzer, rated here for use as contour (suited)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Brown rather than other· Buildable rather than sheer (pigmentation)
Score details
Shade match
36
Finish, pigmentation & format
82
Wear & performance
100
Comfort & skin suitability
48
Visibly different colour · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than other · Buildable rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim hydration · Sensitive rather than normal, combination (skin types)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Brown rather than other· Buildable rather than sheer (pigmentation)
Score details
Shade match
32
Finish, pigmentation & format
82
Wear & performance
100
Comfort & skin suitability
48
Visibly different colour · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than other · Buildable rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim hydration · Sensitive rather than normal, combination (skin types)
Differences: Berry rather than other· Dewy rather than natural (finish)· Buildable rather than sheer (pigmentation)
Score details
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared · Dewy · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Berry rather than other · Dewy rather than natural (finish) · Buildable rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration · Combination, Dry, Normal, Oily, Sensitive rather than normal, combination (skin types)
Sold as blush, rated here for use as contour (possible)
Differences: Noticeably different swatch colour· Brown rather than other· Liquid rather than stick (format)
Score details
Shade match
32
Finish, pigmentation & format
78
Wear & performance
100
Comfort & skin suitability
40
Visibly different colour · Satin
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than other · Liquid rather than stick (format) · Does not claim comfort · Does not claim hydration
Matches: Same format: stick· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Brown rather than other
Score details
Shade match
29
Finish, pigmentation & format
80
Wear & performance
100
Comfort & skin suitability
64
Visibly different colour · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than other · Buildable rather than sheer (pigmentation) · Does not claim hydration · Normal, Dry, Oily rather than normal, combination (skin types)
Retailer shade note: contour for deep skin tones, neutral undertone
Matches: Same finish: natural· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Brown rather than other· Opaque rather than sheer (pigmentation)
Score details
Shade match
42
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
100
Visibly different colour · Natural · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than other · Opaque rather than sheer (pigmentation) · Liquid rather than stick (format) · Not listed rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Brown rather than other· Buildable rather than sheer (pigmentation)
Score details
Shade match
45
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
68
Visibly different colour · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than other · Buildable rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: deeper to very deep skin tones
Matches: Same format: stick· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Brown rather than other· Does not claim comfort
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Visibly different colour · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than other · Does not claim comfort · Does not claim hydration · Normal, Oily, Sensitive rather than normal, combination (skin types)
Retailer shade note: shadow for medium to deep skin tones of all undertones
Matches: Same finish: natural· Same format: stick· Both claim comfort
Differences: Noticeably different swatch colour· Bronze rather than other· Buildable rather than sheer (pigmentation)
Score details
Shade match
34
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
80
Visibly different colour · Natural · Buildable
Ingredients (not scored): 22% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than other · Buildable rather than sheer (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim hydration
Sold as bronzer, rated here for use as contour (suited)
Matches: Same longevity: long-wearing· Both claim hydration
Differences: Noticeably different swatch colour· Brown rather than other· Buildable rather than sheer (pigmentation)
Score details
Shade match
30
Finish, pigmentation & format
69
Wear & performance
100
Comfort & skin suitability
60
Visibly different colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than other · Buildable rather than sheer (pigmentation) · Liquid rather than stick (format) · Does not claim comfort
Differences: Bronze rather than other· Dewy rather than natural (finish)· Powder rather than stick (format)
Score details
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared · Dewy
Ingredients (not scored): 3% ingredient overlap
Differences: Bronze rather than other · Dewy rather than natural (finish) · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Sensitive rather than normal, combination (skin types)
Sold as bronzer, rated here for use as contour (possible)
Retailer shade note: deep cocoa bronze / deep marble glow
Tarte Sculpt Tape Contour in Espresso, against Anastasia Beverly Hills Smooth Blur Cream Contour Stick in Phantom Shadow. Every attribute compared, with its share of the score.
ComparedYour shadePhantom ShadowClosest shade matchEspressoHow they compareScore
Shade match55% of overall63
Colour50%76#1c1714#281e1cClose colourColour difference 4.2 (0 is identical)
Depth25%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Overall match 63/100Shade match 63/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $10 more
