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Gimme Brow+ Tinted Volumizing Eyebrow Gel 1 dupes and alternatives Benefit Cosmetics

Brown · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

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26 matches

Closest shade matchClosest overall alternative: Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel Soft Blonde

The equivalent shade and the most similar brow gel overall.

Your shade
Benefit Cosmetics
1Change shade
Type and hold: Tinted
Finish and wear: —
The match
Rare Beauty
Soft Blonde
Type and hold: Tinted · Strong hold
Finish and wear: Natural · Waterproof

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
82out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
89
Finish (Finish & application)
100
Shade match
89out of 100
Colour
83
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$21SephoraSephora
$7 less (25%)

Your shade $28 at Sephora

SephoraView at Sephora

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kosas

    Air Brow Tinted Clean Volumizing Eyebrow Gel

    Soft Brown
    Shade match 82
    $26SephoraSephora$2 less (7%)

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    82
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  2. #3 · Milk Makeup

    KUSH High Roll Defining Tubing Eyebrow Gel

    Haze
    Shade match 81
    $24SephoraSephora$4 less (14%)

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    81
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: blonde

    Medium confidence· Digital match

    View match
  3. #4 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Blonde
    Shade match 57
    $26SephoraSephora$2 less (7%)

    Matches: Same form: gelSame texture: gelSame applicator: brush

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    57
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: for blonde hair with warm/gold undertones

    Medium confidence· Digital match

    View match
  4. #5 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Caramel
    Shade match 76
    $22SephoraSephora$6 less (21%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchSpoolie rather than brush

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    76
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Spoolie rather than brush

    Retailer shade note: warm golden light brown

    Medium confidence· Digital match

    View match
  5. #6 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Haze
    Shade match 69
    $24SephoraSephora$4 less (14%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    69
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: warm blonde

    Medium confidence· Digital match

    View match
  6. #7 · Ulta Beauty Collection

    Brow Tint Gel

    Light
    Shade match 72
    $12Ulta BeautyUlta Beauty$16 less (57%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchSpoolie rather than brush

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    72
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Spoolie rather than brush

    Retailer shade note: light blonde to brown with cool undertones

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Taupe
    Shade match 67
    $13Ulta BeautyUlta Beauty$15 less (54%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchSpoolie rather than brush

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    67
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Blonde
    Shade match 65
    $18.99Ulta BeautyUlta Beauty$9.01 less (32%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchSpoolie rather than brush

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    65
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  9. #10 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 61
    $16SephoraSephora$12 less (43%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    61
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Superfluff Volumizing Eyebrow Gel Mousse

    Blonde
    Shade match 83
    $13.99Ulta BeautyUlta Beauty$14.01 less (50%)

    Matches: Same form: gelSame shade colour: measured

    Differences: Mousse rather than gel

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    83
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel

    Medium confidence· Digital match

    View match
  11. #12 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Browny Brows 02
    Shade match 51
    $1.99$3.99Ulta BeautyUlta Beauty$26.01 less (93%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    51
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  12. #13 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 48
    $24SephoraSephora$4 less (14%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    48
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  13. #14 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Medium
    Shade match 43
    $20Ulta BeautyUlta Beauty$8 less (29%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    43
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Fling
    Shade match 61
    $26Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    61
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Retailer shade note: light taupe ash blonde

    Medium confidence· Digital match

    View match
  15. #16 · e.l.f. Cosmetics

    Wow Brow Gel

    Taupe
    Shade match 36
    $6Ulta BeautyUlta Beauty$22 less (79%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    36
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  16. #17 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Blonde
    Shade match 38
    $12Ulta BeautyUlta Beauty$16 less (57%)

    Matches: Same form: gelSame applicator: brush

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    38
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Taupe
    Shade match 57
    $10Ulta BeautyUlta Beauty$18 less (64%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    57
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match · Spoolie rather than brush

    Retailer shade note: taupe blonde

    Medium confidence· Digital match

    View match
  18. #19 · Milani

    Stay Put Tinted Brow Mousse

    Soft Brown
    Shade match 54
    $7.49$14.99Ulta BeautyUlta Beauty$20.51 less (73%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    54
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  19. #20 · Revlon

    PhotoReady Lifting Brow Gel

    802 Soft Taupe
    Shade match 31
    $12.99Ulta BeautyUlta Beauty$15.01 less (54%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    31
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  20. #21 · Maybelline

    Super Lock Brow Glue Waterproof Eyebrow Gel

    Taupe
    Shade match 52
    $11.99Ulta BeautyUlta Beauty$16.01 less (57%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    52
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  21. #22 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 28
    $29SephoraSephoraCosts $1 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    28
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  22. #23 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 27
    $12.99Ulta BeautyUlta Beauty$15.01 less (54%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    27
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  23. #24 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$18.51 less (66%)

    Matches: Same form: gel

    Differences: Glue rather than gelSpoolie rather than brush

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  24. #25 · Maybelline

    Express Brow Fast Sculpt Mascara

    Blonde
    Shade match 24
    $10.99Ulta BeautyUlta Beauty$17.01 less (61%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    24
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  25. #26 · Kulfi

    Free The Brow Volumizing Flexible Hold Brow Gel

    Single shade
    Shade match 0
    $26SephoraSephora$2 less (7%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Why the closest match works

Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel in Soft Blonde, against Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel in 1. Every attribute compared, with its share of the score.

ComparedYour shade1Closest matchSoft BlondeScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedStrongNot comparableHold not listed for one product
Colour30% of overall89
Shade colour89MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall100
Finishnot comparableNot listedNaturalNot comparableFinish not listed for one product
Applicator100BrushBrushSameSame applicator
Overall match 82/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel in Soft Blonde.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured
  • Same applicator: brush

Not compared

  • Fibres: not listed for either
  • Hold: not listed for one
  • Finish: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
View full match

Where to buy Soft Blonde

Best price
$21SephoraSephora
$7 less (25%)

Your shade $28 at Sephora

SephoraView at Sephora

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.