Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.
26 matches
26 matches
The equivalent shade and the most similar brow gel overall.
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $28 at Sephora
e.l.f. Cosmetics Wow Brow Gel
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyNot compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$2 less (7%)Matches: Same form: gelSame texture: gelSame applicator: brush
Differences: From the shade match
Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Retailer shade note: for dark brown hair with a warm undertone
Medium confidence· Digital match
Anastasia Beverly Hills Volumizing Tinted Brow Gel
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephora$4 less (14%)Matches: Same form: gelSame texture: gelSame shade colour: measured
No material differences in the data we have.
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: dark brown
Medium confidence· Digital match
Milk Makeup KUSH High Roll Defining Tubing Eyebrow Gel
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta BeautyUlta Beauty$17.01 less (61%)Matches: Same form: gelSame texture: gelSame shade colour: measured
No material differences in the data we have.
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Maybelline Express Brow Fast Sculpt Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautySephora$6 less (21%)Matches: Same form: gelSame texture: gel
Differences: From the shade matchSpoolie rather than brush
Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match · Spoolie rather than brush
Retailer shade note: rich dark brown
Medium confidence· Digital match
Anastasia Beverly Hills Flexible Hold Tinted Eyebrow Gel
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephora$4 less (14%)Matches: Same form: gelSame texture: gel
Differences: From the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Retailer shade note: warm very dark brown/black
Medium confidence· Digital match
Milk Makeup KUSH Fiber Eyebrow Gel
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta BeautyUlta Beauty$26.01 less (93%)Matches: Same form: gelSame texture: gel
Differences: From the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Retailer shade note: Ashy Brown
Medium confidence· Digital match
Essence Make Me Brow Eyebrow Gel Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$1.99View at Ulta BeautyUlta Beauty$15 less (54%)Matches: Same form: gelSame texture: gel
Differences: From the shade matchSpoolie rather than brush
Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match · Spoolie rather than brush
Medium confidence· Digital match
NYX Professional Makeup Zero to Brow Longwear Eyebrow Gel
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephora$7 less (25%)Matches: Same form: gelSame texture: gelSame applicator: brush
Differences: From the shade match
Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Retailer shade note: for black hair
Medium confidence· Digital match
Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraUlta Beauty$21View at Ulta BeautyUlta Beauty$14.01 less (50%)Matches: Same form: gelSame shade colour: measured
Differences: Mousse rather than gel
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Mousse rather than gel
Medium confidence· Digital match
Maybelline Superfluff Volumizing Eyebrow Gel Mousse
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$18 less (64%)Matches: Same form: gelSame shade colour: measured
Differences: Glue rather than gelSpoolie rather than brush
Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Glue rather than gel · Spoolie rather than brush
Retailer shade note: black brown
Medium confidence· Digital match
NYX Professional Makeup The Brow Glue Laminating Setting Gel
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)$2 less (7%)Matches: Same form: gelSame shade colour: measured
Differences: Mousse rather than gel
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Mousse rather than gel
Retailer shade note: deep cool brown
Medium confidence· Digital match
MAC Cosmetics Pro Whipped Brow Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same form: gelSame texture: gel
Differences: From the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Retailer shade note: neutral deep brown
Medium confidence· Digital match
Benefit Cosmetics Dream Sheen Waterproof Tinted Brow Glaze Gel
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$16.01 less (57%)Matches: Same form: gel
Differences: Glue rather than gelFrom the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Glue rather than gel · From the shade match
Medium confidence· Digital match
Maybelline Super Lock Brow Glue Waterproof Eyebrow Gel
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty$15.01 less (54%)Matches: Same form: gelSame texture: gel
Differences: From the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Medium confidence· Digital match
Revlon PhotoReady Lifting Brow Gel
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyUlta Beauty$16 less (57%)Matches: Same form: gelSame applicator: brush
Differences: Mousse rather than gelFrom the shade match
Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Mousse rather than gel · From the shade match
Medium confidence· Digital match
NYX Professional Makeup Rithickulous Brow Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$15.01 less (54%)Matches: Same form: gelSame texture: gel
Differences: From the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Medium confidence· Digital match
CoverGirl Clean Fresh Brow Enhancer Gel
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyUlta Beauty$16 less (57%)Matches: Same form: gelSame texture: gel
Differences: From the shade matchSpoolie rather than brush
Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match · Spoolie rather than brush
Retailer shade note: dark brown to black with cool undertones
Medium confidence· Digital match
Ulta Beauty Collection Brow Tint Gel
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$20.51 less (73%)Matches: Same form: gel
Differences: Mousse rather than gelFrom the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Mousse rather than gel · From the shade match
Medium confidence· Digital match
Milani Stay Put Tinted Brow Mousse
Every store that sells this shade · prices as last checked
Ulta Beauty$7.49View at Ulta BeautyUlta Beauty$9.01 less (32%)Matches: Same form: gelSame texture: gel
Differences: From the shade matchSpoolie rather than brush
Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match · Spoolie rather than brush
Medium confidence· Digital match
L'Oréal Paris Unbelieva-Brow Longwear Brow Gel
Every store that sells this shade · prices as last checked
Ulta Beauty$18.99View at Ulta BeautyUlta Beauty$8 less (29%)Matches: Same form: gelSame texture: gel
Differences: From the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Medium confidence· Digital match
Grande Cosmetics GrandeBROW-FILL Volumizing Brow Gel
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautySephora$12 less (43%)Matches: Same form: gelSame texture: gel
Differences: From the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Retailer shade note: brown
Medium confidence· Digital match
Sephora Collection Tinted Volumizing Eyebrow Gel
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$2 less (7%)Matches: Same form: gelSame texture: gel
Differences: From the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Retailer shade note: light brown/dark blonde
Medium confidence· Digital match
Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$18.51 less (66%)Matches: Same form: gel
Differences: Glue rather than gelSpoolie rather than brush
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Glue rather than gel · Spoolie rather than brush
Medium confidence· Digital match
Ardell Brow Glue Instant Lamination Lift Gel
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautySephora$4 less (14%)Matches: Same form: gelSame texture: gel
Differences: From the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Retailer shade note: soft, light brown with a warm undertone.
Medium confidence· Digital match
Refy Brow Tint Eyebrow Gel
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$2 less (7%)Matches: Same form: gelSame texture: gel
Differences: From the shade match
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Differences: From the shade match
Medium confidence· Digital match
Kulfi Free The Brow Volumizing Flexible Hold Brow Gel
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraShowing 12 of 25 matches
e.l.f. Cosmetics Wow Brow Gel in Deep Brown, against Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel in 5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Wow Brow Gel in Deep Brown.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $28 at Sephora
26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
