Silky-Soft Powder Blush Willa dupes and alternatives Benefit Cosmetics
4.6 (5,486)·Rose · Neutral · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same format: powder· Both claim comfort
Differences: Cool rather than neutral undertone· 12-hour wear rather than not listed (longevity)· Does not claim transfer resistance
Score details
Shade match
87
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
100
Very close colour · Dewy
Ingredients (not scored): 17% ingredient overlap
Differences: Cool rather than neutral undertone · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Very close colour· Same pigmentation: buildable· Same format: powder
Differences: Cool rather than neutral undertone· Pink rather than rose· Matte rather than satin (finish)
Score details
Shade match
83
Finish, pigmentation & format
84
Wear & performance
52
Comfort & skin suitability
100
Very close colour · Matte · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Cool rather than neutral undertone · Pink rather than rose · Matte rather than satin (finish) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance
Matches: Near-identical swatch colour· Same neutral undertone· Same pigmentation: buildable
Differences: Pink rather than rose· Liquid rather than powder (format)· 12-hour wear rather than not listed (longevity)
Score details
Shade match
92
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
100
Looks identical · Dewy · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Pink rather than rose · Liquid rather than powder (format) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Near-identical swatch colour· Same finish: satin· Same pigmentation: buildable
Differences: Cool rather than neutral undertone· Pink rather than rose· Cream rather than powder (format)
Score details
Shade match
85
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
80
Looks identical · Satin · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than neutral undertone · Pink rather than rose · Cream rather than powder (format) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Near-identical swatch colour· Same neutral undertone· Same pigmentation: buildable
Differences: Pink rather than rose· Cream rather than powder (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
92
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
48
Looks identical · Dewy · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Pink rather than rose · Cream rather than powder (format) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same neutral undertone· Same pigmentation: buildable· Both claim comfort
Differences: Cream rather than powder (format)· 8-hour wear rather than not listed (longevity)· Does not claim transfer resistance
Score details
Shade match
88
Finish, pigmentation & format
73
Wear & performance
40
Comfort & skin suitability
80
Close colour · Dewy · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Cream rather than powder (format) · 8-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same pigmentation: buildable· Same format: powder· Both claim comfort
Differences: Lighter· Cool rather than neutral undertone· Matte rather than satin (finish)
Score details
Shade match
78
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
100
Close colour · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Lighter · Cool rather than neutral undertone · Matte rather than satin (finish) · Does not claim transfer resistance · Does not claim waterproof
Matches: Very close colour· Same pigmentation: buildable· Same format: powder
Differences: Cool rather than neutral undertone· Berry rather than rose· 12-hour wear rather than not listed (longevity)
Score details
Shade match
74
Finish, pigmentation & format
89
Wear & performance
40
Comfort & skin suitability
100
Very close colour · Dewy · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than rose · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same pigmentation: buildable· Same format: powder· Both claim transfer resistance
Differences: Cool rather than neutral undertone· Matte rather than satin (finish)· 16-hour wear rather than not listed (longevity)
Score details
Shade match
73
Finish, pigmentation & format
84
Wear & performance
70
Comfort & skin suitability
48
Slight colour difference · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Cool rather than neutral undertone · Matte rather than satin (finish) · 16-hour wear rather than not listed (longevity) · Does not claim comfort · Normal, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: deep burnt rose (dream blur matte)
Matches: Same neutral undertone· Same pigmentation: buildable· Both claim comfort
Differences: Liquid rather than powder (format)· 12-hour wear rather than not listed (longevity)· Does not claim transfer resistance
Score details
Shade match
82
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
80
Close colour · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Liquid rather than powder (format) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same pigmentation: buildable· Same format: powder· Both claim comfort
Differences: Warm rather than neutral undertone· Pink rather than rose· Matte rather than satin (finish)
Score details
Shade match
78
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
80
Close colour · Matte · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than neutral undertone · Pink rather than rose · Matte rather than satin (finish) · 16-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same pigmentation: buildable· Same format: powder· Both claim comfort
Differences: Noticeably different swatch colour· Cool rather than neutral undertone· Long-wearing rather than not listed (longevity)
Score details
Shade match
71
Finish, pigmentation & format
95
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Natural · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same neutral undertone· Same pigmentation: buildable· Both claim transfer resistance
Differences: Noticeably different swatch colour· Pink rather than rose· Liquid rather than powder (format)
Score details
Shade match
73
Finish, pigmentation & format
75
Wear & performance
70
Comfort & skin suitability
88
Slight colour difference · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than rose · Liquid rather than powder (format) · 12-hour wear rather than not listed (longevity)
Differences: Cool rather than neutral undertone· Cream rather than powder (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
85
Finish, pigmentation & format
71
Wear & performance
40
Comfort & skin suitability
50
Very close colour · Natural
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than neutral undertone · Cream rather than powder (format) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same pigmentation: buildable· Both claim waterproof· Same skin types: combination, dry, normal, oily, sensitive
Differences: Warm rather than neutral undertone· Matte rather than satin (finish)· Stick rather than powder (format)
Score details
Shade match
81
Finish, pigmentation & format
67
Wear & performance
52
Comfort & skin suitability
70
Close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than neutral undertone · Matte rather than satin (finish) · Stick rather than powder (format) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same pigmentation: buildable· Same format: powder· Both claim waterproof
Differences: Warm rather than neutral undertone· Pink rather than rose· Matte rather than satin (finish)
Score details
Shade match
70
Finish, pigmentation & format
84
Wear & performance
52
Comfort & skin suitability
100
Close colour · Matte · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than neutral undertone · Pink rather than rose · Matte rather than satin (finish) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance
Matches: Very close colour· Same neutral undertone· Same skin types: combination, dry, normal, oily, sensitive
Differences: Pink rather than rose· Shimmer rather than satin (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
90
Finish, pigmentation & format
54
Wear & performance
40
Comfort & skin suitability
70
Very close colour · Shimmer · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than rose · Shimmer rather than satin (finish) · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Matches: Very close colour· Same pigmentation: buildable· Both claim comfort
Differences: Cool rather than neutral undertone· Mauve rather than rose· Liquid rather than powder (format)
Score details
Shade match
82
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
72
Very close colour · Dewy · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than rose · Liquid rather than powder (format) · Does not claim transfer resistance · Does not claim waterproof · Normal, Combination, Sensitive rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same neutral undertone· Same pigmentation: buildable· Both claim comfort
Differences: Deeper· Pink rather than rose· Shimmer rather than satin (finish)
Score details
Shade match
78
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
100
Close colour · Shimmer · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Deeper · Pink rather than rose · Shimmer rather than satin (finish) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof
$11Ulta Beauty(product price)$23 less (68%)4.5 (32,188)
Matches: Same pigmentation: buildable· Same format: powder· Both claim transfer resistance
Differences: Warm rather than neutral undertone· Terracotta rather than rose· 12-hour wear rather than not listed (longevity)
Score details
Shade match
68
Finish, pigmentation & format
89
Wear & performance
58
Comfort & skin suitability
70
Close colour · Dewy · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than neutral undertone · Terracotta rather than rose · 12-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same pigmentation: buildable· Same format: powder· Same skin types: combination, dry, normal, oily, sensitive
Differences: Lighter· Warm rather than neutral undertone· Matte rather than satin (finish)
Score details
Shade match
75
Finish, pigmentation & format
84
Wear & performance
40
Comfort & skin suitability
70
Close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter · Warm rather than neutral undertone · Matte rather than satin (finish) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Matches: Very close colour· Same pigmentation: buildable· Same format: powder
Differences: Cool rather than neutral undertone· Berry rather than rose· Matte rather than satin (finish)
Score details
Shade match
73
Finish, pigmentation & format
84
Wear & performance
52
Comfort & skin suitability
48
Very close colour · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than rose · Matte rather than satin (finish) · 24-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim comfort · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Differences: Warm rather than neutral undertone· Cream rather than powder (format)· Does not claim transfer resistance
Score details
Shade match
82
Finish, pigmentation & format
71
Wear & performance
40
Comfort & skin suitability
48
Close colour · Natural
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than neutral undertone · Cream rather than powder (format) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same neutral undertone· Same pigmentation: buildable· Same format: powder
Differences: Noticeably different swatch colour· Pink rather than rose· Long-wearing rather than not listed (longevity)
Score details
Shade match
71
Finish, pigmentation & format
89
Wear & performance
40
Comfort & skin suitability
72
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than rose · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same finish: satin· Both claim comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Warm rather than neutral undertone· Pink rather than rose· Opaque rather than buildable (pigmentation)
Score details
Shade match
75
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
100
Close colour · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than neutral undertone · Pink rather than rose · Opaque rather than buildable (pigmentation) · Cream rather than powder (format) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same pigmentation: buildable· Same format: powder· Both claim transfer resistance
Differences: Noticeably different swatch colour· Lighter· Cool rather than neutral undertone
Score details
Shade match
69
Finish, pigmentation & format
84
Wear & performance
58
Comfort & skin suitability
70
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone · Matte rather than satin (finish) · 12-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Very close colour· Both claim comfort· Claims hydration
Differences: Warm rather than neutral undertone· Pink rather than rose· Opaque rather than buildable (pigmentation)
Score details
Shade match
80
Finish, pigmentation & format
64
Wear & performance
40
Comfort & skin suitability
80
Very close colour · Dewy · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than neutral undertone · Pink rather than rose · Opaque rather than buildable (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same pigmentation: buildable· Same skin types: combination, dry, normal, oily, sensitive
Differences: Warm rather than neutral undertone· Pink rather than rose· Matte rather than satin (finish)
Score details
Shade match
75
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
70
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than neutral undertone · Pink rather than rose · Matte rather than satin (finish) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Armani Beauty Cheek Tint Longwear Lightweight Liquid Blush in 62 Delicate Mauve, against Benefit Cosmetics Silky-Soft Powder Blush in Willa. Every attribute compared, with its share of the score.
ComparedYour shadeWillaClosest match62 Delicate MauveHow they compareScore
Shade match55% of overall96
Colour55%92#d0757f#d46e7bVery close colourColour difference 1.9 (0 is identical)
Depth15%98MediumMediumSameDepth difference 1.5 on the 0–100 scale
Format25%20PowderLiquidDifferentLiquid rather than powder
Wear & performance15% of overall40
Longevity50%40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance30%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableCombination, Dry, Normal, Oily, SensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 81/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $13 more
