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Clean Fresh Skin Milk Foundation 570 Medium/Tan dupes and alternatives CoverGirl

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Medium Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
570 Medium/TanChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Milani
Medium Beige
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $10.49 at Target · product price; shade not separately priced · lowest price $11.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation 220 Natural Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
570 Medium/TanChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Maybelline
220 Natural Beige
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
66
Skin (Skin suitability)
50
Best price
$9.12WalmartWalmart
$1.37 less (13%)

Your shade $10.49 at Target

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Skin Silk Serum Foundation

    F9W
    Shade match 95
    $15Ulta BeautyUlta Beauty(product price)Costs $4.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: Medium skin tone, warm beige undertone

    Medium confidence· Digital match

    View match
  2. #4 · Revolution Beauty

    Skin Silk Serum Foundation

    F9.2N
    Shade match 95
    $15Ulta BeautyUlta Beauty(product price)Costs $4.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: Medium skin tone, neutral beige undertone

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $58.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $15.99Ulta BeautyUlta Beauty(product price)Costs $5.50 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    59
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Revolution Beauty

    Skin Silk Serum Foundation

    F10
    Shade match 93
    $15Ulta BeautyUlta Beauty(product price)Costs $4.51 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: For medium skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Skin Silk Serum Foundation

    F9.7NW
    Shade match 92
    $15Ulta BeautyUlta Beauty(product price)Costs $4.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: Medium skin tone, warm golden undertone

    Medium confidence· Digital match

    View match
  7. #9 · Dior

    Forever Skin Glow Foundation

    3N Neutral
    Shade match 94
    $60SephoraSephoraCosts $49.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 9
    Shade match 96
    $69SephoraSephoraCosts $58.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    74
    Wear & performance
    66
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light medium with pink neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Dior

    Forever Skin Glow Foundation

    3W Warm
    Shade match 93
    $60SephoraSephoraCosts $49.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light to medium skin with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    190 Y
    Shade match 93
    $24SephoraSephoraCosts $13.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Not marketed for oily skin

    Retailer shade note: light skin with yellow undertones

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I am Magic Natural Radiance Foundation

    720 Bali
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)Costs $13.51 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Medium Neutral
    Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: medium with a neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW15
    Shade match 95
    $46Ulta BeautyUlta Beauty(product price)Costs $35.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    95
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than light coverage

    Retailer shade note: light beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  14. Shade match 93
    $38SephoraSephoraCosts $27.51 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: fair (neutral)

    Medium confidence· Digital match

    View match
  15. Shade match 97
    $81Ulta BeautyUlta Beauty(product price)Costs $70.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. Shade match 97
    $81Ulta BeautyUlta Beauty(product price)Costs $70.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $46Ulta BeautyUlta Beauty(product price)Costs $35.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than light coverage

    Retailer shade note: neutral beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW13
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)Costs $35.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than light coverage

    Retailer shade note: very light beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC14.5
    Shade match 92
    $46Ulta BeautyUlta Beauty(product price)Costs $35.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than light coverage

    Medium confidence· Digital match

    View match
  20. Shade match 96
    $38Ulta BeautyUlta BeautyCosts $27.51 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish

    Retailer shade note: for light to light-medium skin

    Medium confidence· Digital match

    View match
  21. #23 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    2N22 - Nude
    Shade match 93
    $49SephoraSephoraCosts $38.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: for light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW7.5
    Shade match 94
    $49SephoraSephoraCosts $38.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for combination/dry/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    25

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/oily skin

    Retailer shade note: medium warm 7.5

    Medium confidence· Digital match

    View match
  23. Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $31.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  24. Shade match 92
    $41Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  25. Shade match 98
    $48SephoraSephoraCosts $37.51 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    98
    Finish & visual result
    54
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: for light skintone with with neutral warm undertones

    Medium confidence· Digital match

    View match
  26. #28 · NARS

    Light Reflecting Foundation

    Patagonia
    Shade match 93
    $55SephoraSephoraCosts $44.51 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M1.2 - Medium with neutral undertones and a light peach tone

    Medium confidence· Digital match

    View match
  27. #29 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    11.5 N
    Shade match 95
    $48SephoraSephoraCosts $37.51 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: light medium with neutral undertone

    Medium confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 205 N
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)Costs $5.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    4W
    Shade match 89
    $35Ulta BeautyUlta Beauty(product price)Costs $24.51 more

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for dry/oily skin

    Retailer shade note: light medium with warm olive undertones

    Medium confidence· Digital match

    View match
  30. #32 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 38 Sesame
    Shade match 97
    $41Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 24-hour wear

    Differences: Natural rather than radiant finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    39
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, warm neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to CoverGirl Clean Fresh Skin Milk Foundation 570 Medium/Tan (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $35

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    2

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 2

    • Looks identical
    • Light medium · Neutral undertone

    $42

  5. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Looks identical
    • Light medium · Warm · golden undertone

    $32

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N

    • Looks identical
    • Light medium · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Medium Beige, against CoverGirl Clean Fresh Skin Milk Foundation in 570 Medium/Tan. Every attribute compared, with its share of the score.

ComparedYour shade570 Medium/TanClosest shade matchMedium BeigeScore
Shade match55% of overall98
Colour97#ddaf8b#dfae8bLooks identicalColour difference 1.1 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared16
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 66/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Medium Beige.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims long-wearing
  • No fragrance listed
  • No drying alcohol listed

Different

  • Matte finish instead of radiant
  • Full rather than light coverage
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Maybelline Fit Me Dewy + Smooth Foundation in 220 Natural Beige, against CoverGirl Clean Fresh Skin Milk Foundation in 570 Medium/Tan. Every attribute compared, with its share of the score.

ComparedYour shade570 Medium/TanClosest overall alternative220 Natural BeigeScore
Shade match55% of overall96
Colour95#ddaf8b#e4b38eLooks identicalColour difference 1.4 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyDry, normalBoth marketed for dry/​normal skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 220 Natural Beige.

Same or better

  • $1.37 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed
  • Adds SPF 18

Different

  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 18
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Medium Beige

Match price
$12.99Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $10.49 at Target · product price; shade not separately priced · lowest price $11.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Fit Me Dewy + Smooth Foundation 220 Natural Beige

Best price
$9.12WalmartWalmart
$1.37 less (13%)

Your shade $10.49 at Target

WalmartView at Walmart

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.