Beautler.Your beauty butler

Clean Fresh Skin Milk Foundation Deep/Dark dupes and alternatives CoverGirl

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Urban Decay Hydromaniac Hydrating Dewy Foundation 55

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
Deep/DarkChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Urban Decay
55
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$35SephoraSephora
Costs $23.01 more

Your shade $11.99 at CVS

SephoraView at Sephora

Closest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Deep 28

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
Deep/DarkChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
bareMinerals
Golden Deep 28
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
62
Wear (Wear & performance)
100
Skin (Skin suitability)
69
Best price
$39.50SephoraSephora
Costs $27.51 more

Your shade $11.99 at CVS

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 77
    $38SephoraSephoraCosts $26.01 more

    Matches: Same neutral undertoneSame radiant finishSame light coverage

    Differences: Not marketed for combination/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    46

    Slight colour difference · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination/oily skin

    Retailer shade note: deep, neutral to warm

    Medium confidence· Digital match

    View match
  2. #4 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DN8
    Shade match 91
    $49SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for combination/dry/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    25

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/oily skin

    Retailer shade note: deep neutral 8

    Medium confidence· Digital match

    View match
  3. Shade match 77
    $55SephoraSephoraCosts $43.01 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a lightweight feel

    Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    66
    Skin suitability
    75

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 77
    $55SephoraSephoraCosts $43.01 more

    Matches: Same neutral undertoneSame radiant finishBoth claim a lightweight feel

    Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    66
    Skin suitability
    75

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 76
    $69Ulta BeautyUlta Beauty(product price)Costs $57.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishSame light coverage

    Differences: Slightly deeperDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  6. Shade match 77
    $39.50SephoraSephoraCosts $27.51 more

    Matches: Similar undertone (warm vs neutral)Claims a blurring effectBoth claim not settling into lines

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for oily skin

    Score details
    Shade match
    77
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    69

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily skin

    Retailer shade note: dark warm skin with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Revolution Beauty

    Skin Silk Serum Foundation

    F14.9NC
    Shade match 72
    $15Ulta BeautyUlta Beauty(product price)Costs $3.01 more

    Matches: Same radiant finishSame light coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    92

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines

    Retailer shade note: Tan-dark skin tone, neutral-cool olive undertone

    Medium confidence· Digital match

    View match
  8. Shade match 83
    $41Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  9. Shade match 79
    $60SephoraSephoraCosts $48.01 more

    Matches: Same neutral undertoneSame radiant finishClaims 12-hour wear

    Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium deep, neutral

    Medium confidence· Digital match

    View match
  10. #12 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4N62 - Almond
    Shade match 82
    $49SephoraSephoraCosts $37.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a blurring effect

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: for deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    14.5N Redondo
    Shade match 81
    $36SephoraSephoraCosts $24.01 more

    Matches: Same neutral undertoneSame radiant finishClaims 16-hour wear

    Differences: Slightly deeperMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Deep Neutral

    Medium confidence· Digital match

    View match
  12. Shade match 84
    $18.49Ulta BeautyUlta Beauty(product price)Costs $6.50 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    66
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: tan with golden olive undertone

    Medium confidence· Digital match

    View match
  13. #15 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW6.5
    Shade match 83
    $49SephoraSephoraCosts $37.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims a blurring effect

    Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for combination/dry/oily skin

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    25

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/oily skin

    Retailer shade note: deep warm 6.5

    Medium confidence· Digital match

    View match
  14. Shade match 82
    $18.49Ulta BeautyUlta Beauty(product price)Costs $6.50 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    66
    Skin suitability
    92

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deep tan with warm yellow undertone

    Medium confidence· Digital match

    View match
  15. Shade match 82
    $18.49Ulta BeautyUlta Beauty(product price)Costs $6.50 more

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    66
    Skin suitability
    92

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deep tan with neutral olive undertone

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    320 Cool
    Shade match 72
    $16.99Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same radiant finishSame light coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    92

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  17. Shade match 85
    $22Ulta BeautyUlta Beauty(product price)Costs $10.01 more

    Matches: Same neutral undertoneNo fragrance listedNo drying alcohol listed

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    92

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. #20 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    18W San Clemente
    Shade match 78
    $36SephoraSephoraCosts $24.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishClaims 16-hour wear

    Differences: Slightly deeperMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Deep Warm

    Medium confidence· Digital match

    View match
  19. Shade match 80
    $41Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: tan dark warm

    Medium confidence· Digital match

    View match
  20. #22 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    33N Marvelous
    Shade match 83
    $47SephoraSephoraCosts $35.01 more

    Matches: Very close colourClaims a blurring effectClaims 24-hour wear

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: deep neutral-olive

    Medium confidence· Digital match

    View match
  21. #23 · Armani Beauty

    Luminous Silk Foundation

    13.2
    Shade match 80
    $69SephoraSephoraCosts $57.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination skin

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    75

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination skin

    Retailer shade note: deep, neutral golden

    Medium confidence· Digital match

    View match
  22. #24 · Yepoda

    The Dewy Day

    6W
    Shade match 85
    $39SephoraSephoraCosts $27.01 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishClaims 12-hour wear

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    46

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: Dark shade with warm undertones

    Medium confidence· Digital match

    View match
  23. #25 · Armani Beauty

    Luminous Silk Foundation

    11.75
    Shade match 79
    $48SephoraSephoraCosts $36.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination skin

    Retailer shade note: deep, neutral pink

    Medium confidence· Digital match

    View match
  24. #26 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier XI.5
    Shade match 86
    $68SephoraSephoraCosts $56.01 more

    Matches: Similar undertone (warm vs neutral)Claims a skin-like finishNo fragrance listed

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: Deep warm undertone

    Medium confidence· Digital match

    View match
  25. #27 · SIIA Cosmetics

    Luminous Longwear Liquid Foundation

    Americano
    Shade match 75
    $14.40$36Ulta BeautyUlta BeautyCosts $2.41 more

    Matches: Claims long-wearingBoth claim a lightweight feel

    Differences: Luminous rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  26. #28 · BLK/OPL

    TRUE COLOR Pore Perfecting Liquid Foundation

    Heavenly Honey
    Shade match 73
    $14.95Ulta BeautyUlta BeautyCosts $2.96 more

    Matches: Same light coverageClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    92

    Close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  27. #29 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 35
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $34.91 more

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Matte rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  28. Shade match 81
    $22Ulta BeautyUlta Beauty(product price)Costs $10.01 more

    Matches: Same neutral undertoneNo fragrance listedNo drying alcohol listed

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    92

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  29. Shade match 87
    $39SephoraSephoraCosts $27.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  30. #32 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    5.5N
    Shade match 87
    $49SephoraSephoraCosts $37.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    24
    Wear & performance
    72
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry skin

    Retailer shade note: tan skin with neutral golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to CoverGirl Clean Fresh Skin Milk Foundation Deep/Dark (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    34 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 34 Medium Golden

    • Very close colour
    • Deep tan · Olive · warm olive undertone

    $32

  2. CoverGirl TruBlend Undercover Concealer

    Golden Caramel

    CoverGirl TruBlend Undercover Concealer, shade Golden Caramel

    • Close colour
    • Deep tan · Warm · golden undertone

    $12.99

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 125 Mahogany

    Clinique Even Better All-Over Concealer + Eraser, shade WN 125 Mahogany

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $22

  4. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    480

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 480

    • Close colour
    • Deep tan · Neutral undertone

    $30

  6. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Chocolate

    • Close colour
    • Deep tan · Warm undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Urban Decay Hydromaniac Hydrating Dewy Foundation in 55, against CoverGirl Clean Fresh Skin Milk Foundation in Deep/Dark. Every attribute compared, with its share of the score.

ComparedYour shadeDeep/DarkClosest shade match55Score
Shade match55% of overall96
Colour94#936e54#8f6e53Very close colourColour difference 1.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.6
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyNormal, dryBoth marketed for dry/​normal skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Hydromaniac Hydrating Dewy Foundation in 55.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Deep 28, against CoverGirl Clean Fresh Skin Milk Foundation in Deep/Dark. Every attribute compared, with its share of the score.

ComparedYour shadeDeep/DarkClosest overall alternativeGolden Deep 28Score
Shade match55% of overall85
Colour83#936e54#92664aClose colourColour difference 3.3 (0 is identical)
Depth94Deep tanDeep tanSameDepth difference: 3.4
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall69
Skin type69Combination, dry, normal, oilyNormal, dry, combination, sensitiveBoth marketed for combination/​dry/​normal skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Deep 28.

Same or better

  • Same neutral undertone
  • Medium rather than light coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • Not marketed for oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceListed (limonene)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 15
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Urban Decay Hydromaniac Hydrating Dewy Foundation 55

Best price
$35SephoraSephora
Costs $23.01 more

Your shade $11.99 at CVS

SephoraView at Sephora

Closest overall alternative

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Deep 28

Best price
$39.50SephoraSephora
Costs $27.51 more

Your shade $11.99 at CVS

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.