Tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $8.74 at Ulta Beauty
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $8.74 at Ulta Beauty
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29.26 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Not marketed for combination/oily skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: medium, neutral to warm
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $40.26 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Does not claim not settling into linesNot marketed for oily skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Medium deep with neutral undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25.26 moreMatches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Natural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage
Retailer shade note: light brown with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $60.26 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Does not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: deep shade, neutral undertone
Low confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12.25 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Does not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartUlta Beautyfrom $20.99 · product priceView at Ulta Beauty
CVS$21.59View at CVS
Walgreens$21.99View at WalgreensWalmart$31.94View at WalmartSephoraCosts $40.26 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Does not claim not settling into linesNot marketed for oily skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Medium deep with warm undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $40.26 moreMatches: Same radiant finishSame light coverageClaims long-wearing
Differences: Does not claim not settling into linesNot marketed for oily skin
Close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Medium deep with neutral undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)Costs $60.26 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Does not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: light-deep shade, neutral undertone
Low confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta BeautyCosts $60.26 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Does not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium light-deep shade, golden undertone
Low confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautyUlta Beauty(product price)Costs $46.26 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Does not claim a lightweight feelNot marketed for dry/oily skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sSephoraCosts $46.26 moreMatches: Very close colourSame radiant finishNo drying alcohol listed
Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $61.26 moreMatches: Near-identical swatch colourBoth claim a lightweight feelNo fragrance listed
Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta BeautyCosts $9.46 moreMatches: Very close colourSame light coverageBoth claim a lightweight feel
Differences: Natural rather than radiant finishDoes not claim not settling into lines
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautySephoraCosts $27.26 moreMatches: Near-identical swatch colourSame radiant finishClaims 16-hour wear
Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for combination/dry/normal/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Tan Peach
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $27.26 moreMatches: Near-identical swatch colourSame radiant finishClaims 16-hour wear
Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for combination/dry/normal/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Tan Warm
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautyCosts $46.26 moreMatches: Very close colourSame radiant finishNo drying alcohol listed
Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: deep with warm yellow undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $41.26 moreMatches: Near-identical swatch colourBoth claim a lightweight feelNo fragrance listed
Differences: Buildable rather than light coverageDoes not claim not settling into linesNot marketed for combination/dry/normal/oily skin
Looks identical · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: medium to tan shade, neutral undertone
Low confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $30.76 moreMatches: Claims a blurring effectBoth claim not settling into linesBoth claim a lightweight feel
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily skin
Retailer shade note: tan warm skin with golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $3.26 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)Costs $9.75 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines
Retailer shade note: medium with olive undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$15.12View at WalmartWalgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32.26 moreMatches: Very close colourSame light coverageClaims a blurring effect
Differences: Natural rather than radiant finishDoes not claim not settling into lines
Very close colour · Natural · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $40.26 moreMatches: Very close colourSame radiant finishClaims a blurring effect
Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for combination/dry/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/oily skin
Retailer shade note: deep warm 5.5
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $47.26 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Buildable rather than light coverageDoes not claim not settling into lines
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim not settling into lines
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $60.26 moreMatches: Very close colourClaims a blurring effectClaims 24-hour wear
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination skin
Retailer shade note: medium tan, neutral golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)Costs $9.75 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines
Retailer shade note: medium with warm neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$16.97View at WalmartWalgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta BeautyCosts $63.26 moreMatches: Very close colourBoth claim a lightweight feelNo fragrance listed
Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $9.75 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines
Retailer shade note: medium with warm neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $32.26 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage
Retailer shade note: tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephoraCosts $35.26 moreMatches: Near-identical swatch colourClaims long-wearingClaims transfer resistance
Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to CoverGirl Clean Fresh Skin Milk Foundation Rich 600 (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
35.5 Rich
$30
Deep Chestnut
$8
Amande
Sand
$12
WN 118 Amber
$22
410N
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
PÜR 4-in-1 Tinted Moisturizer SPF 20 in Buff MN3, against CoverGirl Clean Fresh Skin Milk Foundation in Rich 600. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Tinted Moisturizer SPF 20 in Buff MN3.
11 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 9, against CoverGirl Clean Fresh Skin Milk Foundation in Rich 600. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 9.
11 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
PÜR 4-in-1 Tinted Moisturizer SPF 20 Buff MN3
Ulta BeautyYour shade $8.74 at Ulta Beauty
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 9
SephoraYour shade $8.74 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
