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Clean Fresh Skin Milk Foundation 610 Rich/Deep dupes and alternatives CoverGirl

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Natural Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
610 Rich/DeepChange shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Milani
Natural Tan
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $10.49 at Target · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint 10

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
610 Rich/DeepChange shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Make Up For Ever
10
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
90out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
66
Skin (Skin suitability)
75
Best price
$36SephoraSephora
Costs $25.51 more

Your shade $10.49 at Target

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    6-7 Tan
    Shade match 97
    $20.99Ulta BeautyUlta Beauty(product price)Costs $10.50 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #4 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Caramel
    Shade match 92
    $45Ulta BeautyUlta BeautyCosts $34.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage

    Retailer shade note: tan-deep with warm gold undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $49SephoraSephoraCosts $38.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Does not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    75

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $49SephoraSephoraCosts $38.51 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Does not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    3N1 Ivory Beige
    Shade match 91
    $55Ulta BeautyUlta Beauty(product price)Costs $44.51 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Does not claim a lightweight feelNot marketed for dry/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for dry/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $69Ulta BeautyUlta BeautyCosts $58.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  7. #9 · Well People

    Supernatural Complexion Stick

    32 Tan Neutral
    Shade match 93
    $18.20$26Ulta BeautyUlta BeautyCosts $7.71 more

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    66
    Skin suitability
    92

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $14.95Ulta BeautyUlta BeautyCosts $4.46 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    92

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: tan with a warm undertone

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC60
    Shade match 95
    $46Ulta BeautyUlta Beauty(product price)Costs $35.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    95
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than light coverage

    Retailer shade note: rich coffee with neutral undertone for deep dark skin

    Medium confidence· Digital match

    View match
  11. #13 · BLK/OPL

    TRUE COLOR Pore Perfecting Liquid Foundation

    Kalahari Sand
    Shade match 93
    $14.95Ulta BeautyUlta BeautyCosts $4.46 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    92

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 4
    Shade match 92
    $38SephoraSephoraCosts $27.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Does not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: medium with rich golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 95
    $41Ulta BeautyUlta BeautyCosts $30.51 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: medium deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Sephora Collection

    Microsmooth Multi-Tasking Baked Face Powder Foundation

    56 Mahogany
    Shade match 94
    $22SephoraSephoraCosts $11.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    75

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 93
    $38SephoraSephoraCosts $27.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry skin

    Retailer shade note: deep (warm)

    Medium confidence· Digital match

    View match
  16. Shade match 93
    $56Ulta BeautyUlta Beauty(product price)Costs $45.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 91
    $50Ulta BeautyUlta Beauty(product price)Costs $39.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: MD2 - Medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 93
    $41Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC44
    Shade match 91
    $46Ulta BeautyUlta BeautyCosts $35.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than light coverage

    Retailer shade note: tanned caramel with golden undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  20. Shade match 91
    $56Ulta BeautyUlta Beauty(product price)Costs $45.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium with warm peach undertones

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW47
    Shade match 91
    $46Ulta BeautyUlta Beauty(product price)Costs $35.51 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    66
    Wear & performance
    65
    Skin suitability
    92

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than light coverage

    Retailer shade note: deep auburn with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  22. Shade match 92
    $41Ulta BeautyUlta BeautyCosts $30.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: tan warm

    Medium confidence· Digital match

    View match
  23. #25 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    50 Medium Dark
    Shade match 91
    $56Ulta BeautyUlta Beauty(product price)Costs $45.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium dark with warm gold undertones

    Medium confidence· Digital match

    View match
  24. #26 · Youngblood

    Loose Mineral Foundation

    Toffee
    Shade match 92
    $50Ulta BeautyUlta Beauty(product price)Costs $39.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a lightweight feel

    Differences: Buildable rather than light coverageDoes not claim not settling into linesNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    80
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: tan to dark shade, warm undertone

    Medium confidence· Digital match

    View match
  25. #27 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 140 W
    Shade match 91
    $49SephoraSephoraCosts $38.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  26. Shade match 93
    $39.50Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than light coverageNot marketed for dry/normal skin

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry/normal skin

    Retailer shade note: tan skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  27. #29 · Armani Beauty

    Luminous Silk Foundation

    6.8
    Shade match 92
    $69SephoraSephoraCosts $58.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination skin

    Retailer shade note: medium tan, warm golden

    Medium confidence· Digital match

    View match
  28. #30 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    7W
    Shade match 91
    $35Ulta BeautyUlta BeautyCosts $24.51 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Natural rather than radiant finishNot marketed for dry/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/oily skin

    Retailer shade note: tan with warm golden undertones

    Medium confidence· Digital match

    View match
  29. #31 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Warm
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)Costs $5.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  30. Shade match 96
    $39SephoraSephoraCosts $28.51 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    55
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  31. #33 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    22 Medium
    Shade match 98
    $14.97WalmartWalmartCosts $4.48 more

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Matte rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to CoverGirl Clean Fresh Skin Milk Foundation 610 Rich/Deep (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $38

  2. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Looks identical
    • Tan · Warm · golden undertone

    $22

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Very close colour
    • Tan · Neutral undertone

    $39

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Very close colour
    • Tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Natural Tan, against CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep. Every attribute compared, with its share of the score.

ComparedYour shade610 Rich/DeepClosest shade matchNatural TanScore
Shade match55% of overall98
Colour98#b87f54#b67f57Looks identicalColour difference 0.8 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared16
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage20LightFullDifferentFull coverage rather than light
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 67/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Natural Tan.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims long-wearing
  • No fragrance listed
  • No drying alcohol listed

Different

  • Matte finish instead of radiant
  • Full rather than light coverage
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 10, against CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep. Every attribute compared, with its share of the score.

ComparedYour shade610 Rich/DeepClosest overall alternative10Score
Shade match55% of overall94
Colour97#b87f54#bc8155Looks identicalColour difference 1.0 (0 is identical)
Depth98TanMedium tanCloseDepth difference: 1.3
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 90/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 10.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Natural Tan

Match price
$12.99Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $10.49 at Target · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint 10

Best price
$36SephoraSephora
Costs $25.51 more

Your shade $10.49 at Target

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.