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Clean Fresh Skin Milk Foundation 590 Tan/Rich dupes and alternatives CoverGirl

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect Blur Out Skin Tint Stick 013

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
590 Tan/RichChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Radiant · Light coverage
The match
Milani
013
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Natural · Buildable coverage
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
Costs $8 more

Your shade $10.49 at Target · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
590 Tan/RichChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Radiant · Light coverage
The match
L'Oréal Paris
Tan
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Overall match
93out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Match price
$17.99Ulta BeautyUlta Beauty
Costs $7.50 more

Your shade $10.49 at Target · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $38SephoraSephoraCosts $27.51 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Not marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    46

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination/oily skin

    Retailer shade note: medium tan, warm

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $38SephoraSephoraCosts $27.51 more

    Matches: Near-identical swatch colourSame radiant finishSame light coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    46

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/oily skin

    Retailer shade note: medium, neutral to warm

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $69Ulta BeautyUlta Beauty(product price)Costs $58.51 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    40 Tan Warm
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$2.49 less (24%)

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    6-7 Tan
    Shade match 87
    $20.99Ulta BeautyUlta Beauty(product price)Costs $10.50 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Slightly lighterDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $49SephoraSephoraCosts $38.51 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $70Ulta BeautyUlta BeautyCosts $59.51 more

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #10 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Golden Dark DG3
    Shade match 85
    $34Ulta BeautyUlta Beauty(product price)Costs $23.51 more

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    14W Ojai
    Shade match 94
    $36SephoraSephoraCosts $25.51 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Tan Warm

    Medium confidence· Digital match

    View match
  10. #12 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    7W
    Shade match 96
    $35Ulta BeautyUlta BeautyCosts $24.51 more

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Natural rather than radiant finishNot marketed for dry/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/oily skin

    Retailer shade note: tan with warm golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Maracuja Juicy Glow Tint

    46S Tan-Deep Sand
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $31.51 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  12. Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $31.51 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: dark with warm undertone

    Medium confidence· Digital match

    View match
  13. #15 · Tower 28 Beauty

    SunnyDays Skin Tint

    50 Sunset
    Shade match 96
    $32SephoraSephoraCosts $21.51 more

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    46

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: tan with yellow undertones

    Medium confidence· Digital match

    View match
  14. Shade match 91
    $56Ulta BeautyUlta Beauty(product price)Costs $45.51 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium with warm olive undertones

    Medium confidence· Digital match

    View match
  15. #17 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    250 O
    Shade match 85
    $24SephoraSephoraCosts $13.51 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Olive rather than warm undertoneNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Not marketed for oily skin

    Retailer shade note: deep skin with olive undertones

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Luminous Silk Foundation

    9.1
    Shade match 93
    $69SephoraSephoraCosts $58.51 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination skin

    Retailer shade note: tan, warm peach

    Medium confidence· Digital match

    View match
  17. Shade match 89
    $41Ulta BeautyUlta BeautyCosts $30.51 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same light coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: medium deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    13 Warm
    Shade match 95
    $52SephoraSephoraCosts $41.51 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: deep with warm bronze undertones

    Medium confidence· Digital match

    View match
  19. #21 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 91
    $69SephoraSephoraCosts $58.51 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination skin

    Retailer shade note: medium tan, neutral golden

    Medium confidence· Digital match

    View match
  20. #22 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    56 Medium Dark
    Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $45.51 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium dark with warm olive undertones

    Medium confidence· Digital match

    View match
  21. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Very close colourSame light coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: medium with neutral olive undertones

    Medium confidence· Digital match

    View match
  22. #24 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    5
    Shade match 94
    $39SephoraSephoraCosts $28.51 more

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    66
    Skin suitability
    75

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: MEDIUM WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  23. #25 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 91
    $60SephoraSephoraCosts $49.51 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  24. Shade match 82
    $55SephoraSephoraCosts $44.51 more

    Matches: Very close colourSame radiant finishNo drying alcohol listed

    Differences: Neutral rather than warm undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    Blue
    Shade match 77
    $15.82WalmartWalmartCosts $5.33 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  26. Shade match 88
    $18.49Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    66
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium with warm neutral undertone

    Medium confidence· Digital match

    View match
  27. #29 · Palladio Beauty

    Build + Blend Foundation Stick

    Warm Caramel
    Shade match 92
    $14.99Ulta BeautyUlta BeautyCosts $4.50 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Medium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    41 Tan Neutral
    Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$2.49 less (24%)

    Matches: Claims long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than light coverage

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4W
    Shade match 96
    $49SephoraSephoraCosts $38.51 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    24
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry skin

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to CoverGirl Clean Fresh Skin Milk Foundation 590 Tan/Rich (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Very close colour
    • Tan · Warm undertone

    $30

  2. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W

    • Close colour
    • Tan · Warm · golden undertone

    $38

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Close colour
    • Tan · Warm · peach undertone

    $22

  5. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    32 Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 32 Medium Golden

    • Close colour
    • Tan · Warm · golden undertone

    $32

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 013, against CoverGirl Clean Fresh Skin Milk Foundation in 590 Tan/Rich. Every attribute compared, with its share of the score.

ComparedYour shade590 Tan/RichClosest shade match013Score
Shade match55% of overall98
Colour96#aa7b51#a87d54Looks identicalColour difference 1.2 (0 is identical)
Depth99TanTanSameDepth difference: 0.4
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 83/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 013.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Tan, against CoverGirl Clean Fresh Skin Milk Foundation in 590 Tan/Rich. Every attribute compared, with its share of the score.

ComparedYour shade590 Tan/RichClosest overall alternativeTanScore
Shade match55% of overall87
Colour85#aa7b51#b37947Very close colourColour difference 3.0 (0 is identical)
Depth99TanTanSameDepth difference: 0.5
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 93/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Tan.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Same light coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy

Closest shade match

Milani Conceal + Perfect Blur Out Skin Tint Stick 013

Match price
$18.49Ulta BeautyUlta Beauty
Costs $8 more

Your shade $10.49 at Target · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Tan

Match price
$17.99Ulta BeautyUlta Beauty
Costs $7.50 more

Your shade $10.49 at Target · lowest price $14.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.