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Hydrating Camo Concealer Fair Warm dupes and alternatives e.l.f. Cosmetics

Fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 115

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
115
Depth and undertone: Light · Warm
Finish and coverage: Radiant finish
Shade match
96out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
Costs $4.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Shortbread

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Too Faced
Shortbread
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
93out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Best price
$36SephoraSephora
Costs $28 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $36SephoraSephoraCosts $28 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than satin finish

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Natural rather than satin finish

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $30SephoraSephoraCosts $22 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNatural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $34SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim not settling into lines

    Differences: Natural rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than satin finish · Medium rather than full coverage

    Retailer shade note: fair with warm neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $34SephoraSephoraCosts $26 more

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than satin finish · Medium rather than full coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    16HR Camo Concealer

    Light Ivory
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than satin finishNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Matte rather than satin finish · Not marketed for dry skin

    Retailer shade note: light w/ warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $34SephoraSephoraCosts $26 more

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Slightly lighterNatural rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than satin finish · Medium rather than full coverage

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than satin finish

    Score details
    Shade match
    86
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than satin finish

    Retailer shade note: Fair, Neutral

    Medium confidence· Digital match

    View match
  9. Shade match 85
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than satin finish

    Score details
    Shade match
    85
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than satin finish

    Retailer shade note: Fair, Neutral

    Medium confidence· Digital match

    View match
  10. Shade match 84
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than satin finish

    Score details
    Shade match
    84
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than satin finish

    Retailer shade note: Fair, Neutral

    Medium confidence· Digital match

    View match
  11. Shade match 91
    $42SephoraSephoraCosts $34 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than satin finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: fair skin with warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Slightly lighterNatural rather than satin finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: light skin with warm peach undertones

    Medium confidence· Digital match

    View match
  13. Shade match 89
    $42SephoraSephoraCosts $34 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than satin finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: light skin with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C4
    Shade match 89
    $16.99Ulta BeautyUlta BeautyCosts $8.99 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterRadiant rather than satin finishNot marketed for dry/combination/normal skin

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Radiant finish

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Radiant rather than satin finish · Not marketed for dry/combination/normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $42SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than satin finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    33

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than satin finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $42SephoraSephoraCosts $34 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than satin finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 88
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than satin finish

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than satin finish

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  19. Shade match 92
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim not settling into lines

    Differences: Radiant rather than satin finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Very close colour · Radiant finish

    Ingredients (not scored): 25% ingredient overlap

    Differences: Radiant rather than satin finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/combination/normal skin

    Retailer shade note: Light

    Medium confidence· Digital match

    View match
  20. #22 · NARS

    Radiant Creamy Concealer

    Café Au Lait
    Shade match 84
    $36SephoraSephoraCosts $28 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than warm undertoneRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    72
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than satin finish · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.4 - light with neutral undertones, and a light peach tone

    Medium confidence· Digital match

    View match
  21. Shade match 87
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than satin finish

    Score details
    Shade match
    87
    Finish & visual result
    60
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than satin finish

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 87
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than satin finish

    Score details
    Shade match
    87
    Finish & visual result
    60
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than satin finish

    Retailer shade note: neutral beige with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Radiant Creamy Concealer

    Madeleine
    Shade match 83
    $36SephoraSephoraCosts $28 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than warm undertoneRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    72
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than satin finish · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: L2.3 - light with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 92
    $32SephoraSephoraCosts $24 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than satin finishMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    45
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than satin finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: light with pinky undertones

    Medium confidence· Digital match

    View match
  25. Shade match 85
    $36Ulta BeautyUlta BeautyCosts $28 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneRadiant rather than satin finish

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    67

    Very close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Radiant rather than satin finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: fairest with pink/neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 73
    $22SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneRadiant rather than satin finish

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Radiant rather than satin finish · Buildable rather than full coverage

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  27. Shade match 86
    $42SephoraSephoraCosts $34 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    59
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than satin finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match
  28. Shade match 82
    $36Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than satin finishMedium-full rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    67

    Very close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than satin finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Fair Warm (Fair · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Fair 120 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Fair 120 N

    • Close colour
    • Light · Neutral undertone

    $16

Closest foundations

  1. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Palm 2.5W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Palm 2.5W

    • Looks identical
    • Fair · Warm undertone

    $36

  2. Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation

    140W

    Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation, shade 140W

    • Looks identical
    • Light · Warm undertone

    $69

  3. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Porcelain (W-016)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Warm Porcelain (W-016)

    • Looks identical
    • Fair · Warm undertone

    $58

  4. Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    8 Golden

    Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, shade 8 Golden

    • Looks identical
    • Light · Warm · golden undertone

    $58

  5. Temptu S/B Foundation

    001 Porcelain

    Temptu S/B Foundation, shade 001 Porcelain

    • Looks identical
    • Light · Warm · yellow undertone

    $29

  6. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Warm 1

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Warm 1

    • Looks identical
    • Fair · Warm undertone

    $49

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 115, against e.l.f. Cosmetics Hydrating Camo Concealer in Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shadeFair WarmClosest shade match115Score
Shade match55% of overall96
Colour95#efc3a2#e9c1a4Very close colourColour difference 1.5 (0 is identical)
Depth98FairLightCloseDepth difference: 1.4
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78SatinRadiantCloseRadiant finish rather than satin
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0Dry, combination, normalSensitiveMarketed for different skin types
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 115.

Same or better

  • Very close colour
  • Same warm undertone
  • Radiant finish instead of satin
  • Both claim not settling into lines

Different

  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for dry/combination/normal skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread, against e.l.f. Cosmetics Hydrating Camo Concealer in Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shadeFair WarmClosest overall alternativeShortbreadScore
Shade match55% of overall93
Colour89#efc3a2#f0c59dVery close colourColour difference 2.5 (0 is identical)
Depth99FairFairSameDepth difference: 0.7
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Dry, combination, normalNormal, dry, combinationBoth marketed for dry/​combination/​normal skin
Overall match 93/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread.

Same or better

  • Very close colour
  • Same warm undertone
  • Natural finish instead of satin
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 41%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 115

Match price
$12.99Ulta BeautyUlta Beauty
Costs $4.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Shortbread

Best price
$36SephoraSephora
Costs $28 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.