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Hydrating Camo Concealer Tan Neutral dupes and alternatives e.l.f. Cosmetics

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Tan NeutralChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Satin · Full coverage
The match
NYX Professional Makeup
Tan
Depth and undertone: Light medium
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
Costs $4 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Tan NeutralChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Satin · Full coverage
The match
IT Cosmetics
23.5 Medium Amber
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
Overall match
83out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5N
    Shade match 87
    $31Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Luminous rather than satin finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Luminous rather than satin finish · Buildable rather than full coverage

    Retailer shade note: for medium-tan neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 76
    $22SephoraSephoraCosts $14 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneRadiant rather than satin finishBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than satin finish · Buildable rather than full coverage

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $32SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourClaims a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than satin finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium tan with warm peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 84
    $36Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterRadiant rather than satin finishMedium-full rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    67

    Close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Radiant rather than satin finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: tan with neutral/golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W
    Shade match 78
    $31Ulta BeautyUlta BeautyCosts $23 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLuminous rather than satin finishBuildable rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Luminous rather than satin finish · Buildable rather than full coverage

    Retailer shade note: for medium-tan warm skin with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    385 Amber
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)Costs $7.99 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Matte rather than satin finishDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than satin finish · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  7. Shade match 87
    $32SephoraSephoraCosts $24 more

    Matches: Same neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than satin finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than satin finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium tan with neutral peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Neutral
    Shade match 80
    $8Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than satin finish

    Score details
    Shade match
    80
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than satin finish · Not marketed for dry skin

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Fit Me Natural Finish Concealer

    040 Caramel
    Shade match 87
    $10.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Natural rather than satin finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than satin finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/combination/normal skin

    Low confidence· Digital match

    View match
  10. Shade match 81
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than satin finish

    Score details
    Shade match
    81
    Finish & visual result
    60
    Wear & performance
    75
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than satin finish

    Retailer shade note: medium deep with golden peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · NARS

    Radiant Creamy Concealer

    Walnut
    Shade match 78
    $36SephoraSephoraCosts $28 more

    Matches: Claims a blurring effectClaims transfer resistanceBoth claim not settling into lines

    Differences: Olive rather than neutral undertoneRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    72
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than neutral undertone · Radiant rather than satin finish · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: MD2.6 - medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  12. #14 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C
    Shade match 75
    $31Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneLuminous rather than satin finish

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Luminous rather than satin finish · Buildable rather than full coverage

    Retailer shade note: for medium-tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match
  13. #15 · Maybelline

    Fit Me Natural Finish Concealer

    030 Honey
    Shade match 86
    $10.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than satin finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    78
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than satin finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/combination/normal skin

    Medium confidence· Digital match

    View match
  14. Shade match 81
    $42SephoraSephoraCosts $34 more

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperSlightly warmer undertoneRadiant rather than satin finish

    Score details
    Shade match
    81
    Finish & visual result
    59
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Radiant rather than satin finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: tan with a peach undertone

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan
    Shade match 82
    $36SephoraSephoraCosts $28 more

    Matches: Same neutral undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    60
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 81
    $15.99Ulta BeautyUlta Beauty(product price)Costs $7.99 more

    Matches: Same full coverageClaims transfer resistanceBoth claim not settling into lines

    Differences: Matte rather than satin finishDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    65
    Wear & performance
    65
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than satin finish · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  17. Shade match 81
    $32SephoraSephoraCosts $24 more

    Matches: Same neutral undertoneClaims a skin-like finish

    Differences: Slightly deeperRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than satin finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium deep with neutral peach undertones

    Medium confidence· Digital match

    View match
  18. Shade match 74
    $36Ulta BeautyUlta BeautyCosts $28 more

    Matches: Claims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneRadiant rather than satin finish

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    67

    Close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Radiant rather than satin finish · Medium-full rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Golden
    Shade match 78
    $12Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than satin finish

    Score details
    Shade match
    78
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than satin finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  20. Shade match 81
    $35SephoraSephoraCosts $27 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than satin finish

    Score details
    Shade match
    81
    Finish & visual result
    60
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than satin finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for medium to tan skin with golden undertones

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden
    Shade match 78
    $32SephoraSephoraCosts $24 more

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Olive rather than neutral undertoneMatte rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 77
    $32SephoraSephoraCosts $24 more

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    365 Cashew
    Shade match 78
    $15.99Ulta BeautyUlta Beauty(product price)Costs $7.99 more

    Matches: Same full coverageClaims transfer resistanceBoth claim not settling into lines

    Differences: Matte rather than satin finishDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    65
    Wear & performance
    65
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than satin finish · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Beige
    Shade match 76
    $12Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Natural rather than satin finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    76
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than satin finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  25. Shade match 76
    $32SephoraSephoraCosts $24 more

    Matches: Claims a skin-like finish

    Differences: Slightly deeperOlive rather than neutral undertoneRadiant rather than satin finish

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Radiant rather than satin finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium tan with neutral olive undertones

    Medium confidence· Digital match

    View match
  26. #28 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    10 Tan
    Shade match 77
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than satin finish

    Score details
    Shade match
    77
    Finish & visual result
    60
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Tan with cool undertones

    Medium confidence· Digital match

    View match
  27. Shade match 78
    $32Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Claims a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    45
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than satin finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: medium-deep with rosy undertones

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Tan Neutral (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 425 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 425 N

    • Nearest in this range
    • Tan · Neutral undertone

    $16

Closest foundations

  1. Well People Skinforia Serum Foundation

    24 Light Medium Neutral

    Well People Skinforia Serum Foundation, shade 24 Light Medium Neutral

    • Same depth, colour not measured
    • Light medium · Neutral undertone

    $30

  2. MAC Cosmetics Studio Fix Powder Plus Foundation

    C4.5

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade C4.5

    • Very close colour
    • Light medium · Neutral undertone

    $39

  3. Rare Beauty True to Myself Natural Matte Longwear Foundation

    23 Medium Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 23 Medium Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $38

  4. Clinique Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew

    Clinique Acne Solutions Liquid Makeup Foundation, shade WN 56 Cashew

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $39

  5. Juvia's Place I am Magic Natural Radiance Foundation

    640 Malta

    Juvia's Place I am Magic Natural Radiance Foundation, shade 640 Malta

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $24

  6. L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand

    L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder, shade 250 Radiant Sand

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $14.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest shade matchTanScore
Shade match55% of overall91
Colour98#e5a778#e6a678Looks identicalColour difference 0.7 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared63
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan.

Same or better

  • Near-identical swatch colour
  • Natural finish instead of satin
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest overall alternative23.5 Medium AmberScore
Shade match55% of overall79
Colour82#e5a778#d6a476Close colourColour difference 3.4 (0 is identical)
Depth94Light mediumMedium lightCloseDepth difference: 3.4
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for dry/​combination/​normal skin
Overall match 83/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber.

Same or better

  • Natural finish instead of satin
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Tan

Match price
$12Ulta BeautyUlta Beauty
Costs $4 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber

Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.