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Blush Filter Soft Glow Liquid Blush Latte dupes and alternatives Huda Beauty

Brown / nude · Warm · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Closest shade match: Fenty Beauty Cheeks Out Freestyle Cream Blush 10 Rosé Latte

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Huda Beauty
LatteChange shade
Colour family, undertone and depth: Brown / nude · Warm · Light
Finish and pigmentation: Dewy · Buildable
The match
Fenty Beauty
10 Rosé Latte
Colour family, undertone and depth: Brown / nude · Warm · Deep / dark
Finish and pigmentation: Natural · Opaque
Shade match
97out of 100
Colour
95
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$28Ulta BeautyUlta Beauty
Costs $3 more

Your shade $25 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Stila Convertible Color Lip & Cheek Cream Blush Chocolate Orchid

The most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Your shade
Huda Beauty
LatteChange shade
Colour family, undertone and depth: Brown / nude · Warm · Light
Finish and pigmentation: Dewy · Buildable
The match
Stila
Chocolate Orchid
Colour family, undertone and depth: Brown / nude · Warm · Deep / dark
Finish and pigmentation: Natural · Buildable
Overall match
79out of 100
Shade (Shade match)
94
Finish (Finish, pigmentation & format)
74
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
58
Best price
$26Ulta BeautyUlta Beauty
Costs $1 more

Your shade $25 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    Soft Pinch Liquid Blush

    Resilience
    Shade match 69
    $25SephoraSephoraSame price

    Matches: Same warm undertoneSame finish: dewySame pigmentation: buildable

    Differences: Noticeably different swatch colourLighter12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    92

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 40% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm chestnut

    Medium confidence· Digital match

    View match
  2. #4 · Benefit Cosmetics

    Play Daze Airy Soft Matte Liquid Blush

    Starlaa
    Shade match 84
    $34SephoraSephoraCosts $9 more

    Matches: Same warm undertoneSame format: liquidSame longevity: long-wearing

    Differences: Matte rather than dewy (finish)Sheer rather than buildable (pigmentation)Normal rather than normal, dry, oily (skin types)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    64
    Wear & performance
    83
    Comfort & skin suitability
    67

    Close colour · Matte · Sheer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Normal rather than normal, dry, oily (skin types)

    Retailer shade note: rosy bronze

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Habit
    Shade match 80
    $27SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame pigmentation: buildableSame format: liquid

    Differences: Matte rather than dewy (finish)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    73
    Wear & performance
    70
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than dewy (finish) · 10-hour wear rather than long-wearing (longevity)

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: peachy nude

    Medium confidence· Digital match

    View match
  4. Shade match 70
    $28SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame finish: dewySame longevity: long-wearing

    Differences: Noticeably different swatch colourPowder rather than liquid (format)Normal, Dry, Combination rather than normal, dry, oily (skin types)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    73
    Wear & performance
    100
    Comfort & skin suitability
    72

    Slight colour difference · Dewy

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than liquid (format) · Normal, Dry, Combination rather than normal, dry, oily (skin types)

    Retailer shade note: red bronze

    Medium confidence· Digital match

    View match
  5. #7 · Nudestix

    NUDIES MATTE All Over Face Bronze Color

    Sunkissed
    Shade match 83
    $37Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Bronze rather than brown / nudeMatte rather than dewy (finish)Does not claim comfort

    Score details
    Shade match
    83
    Finish, pigmentation & format
    45
    Wear & performance
    100
    Comfort & skin suitability
    62

    Very close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Bronze rather than brown / nude · Matte rather than dewy (finish) · Does not claim comfort

    Sold as bronzer, rated here for use as blush (suited)

    Retailer shade note: coral bronze

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Skinfinish Colorstruck Blush

    Raizing The Roof
    Shade match 86
    $34SephoraSephoraCosts $9 more

    Matches: Same warm undertoneSame pigmentation: buildableClaims waterproof

    Differences: Matte rather than dewy (finish)Powder rather than liquid (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    53
    Wear & performance
    61
    Comfort & skin suitability
    92

    Close colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than dewy (finish) · Powder rather than liquid (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: golden reddish brown

    Medium confidence· Digital match

    View match
  7. Shade match 67
    $34SephoraSephoraCosts $9 more

    Matches: Same warm undertoneSame finish: dewySame pigmentation: buildable

    Differences: Noticeably different swatch colourLighterPeach rather than brown / nude

    Score details
    Shade match
    67
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    80

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Peach rather than brown / nude · Cream rather than liquid (format) · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: beige peach

    Medium confidence· Digital match

    View match
  8. #10 · Clinique

    Chubby Stick Cheek Color Balm Cream Blush

    Amp’d Up Apple
    Shade match 66
    $32Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same warm undertoneSame pigmentation: buildableSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterNatural rather than dewy (finish)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    70
    Wear & performance
    100
    Comfort & skin suitability
    92

    Visibly different colour · Natural · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Natural rather than dewy (finish) · Stick rather than liquid (format)

    Medium confidence· Digital match

    View match
  9. Shade match 79
    $42SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneSame pigmentation: buildable

    Differences: Terracotta rather than brown / nudeMatte rather than dewy (finish)Cream rather than liquid (format)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    63
    Wear & performance
    70
    Comfort & skin suitability
    80

    Very close colour · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Terracotta rather than brown / nude · Matte rather than dewy (finish) · Cream rather than liquid (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: Deep terracotta

    Medium confidence· Digital match

    View match
  10. #12 · MERIT

    Flush Balm Cream Blush

    Fox
    Shade match 71
    $30SephoraSephoraCosts $5 more

    Matches: Same warm undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Noticeably different swatch colourNatural rather than dewy (finish)Sheer rather than buildable (pigmentation)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    61
    Wear & performance
    100
    Comfort & skin suitability
    72

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Sheer rather than buildable (pigmentation) · Stick rather than liquid (format) · Normal, Dry, Combination rather than normal, dry, oily (skin types)

    Retailer shade note: warm taupe

    Medium confidence· Digital match

    View match
  11. Shade match 65
    $28SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame finish: dewySame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterPowder rather than liquid (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    73
    Wear & performance
    100
    Comfort & skin suitability
    72

    Visibly different colour · Dewy

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than liquid (format) · Normal, Dry, Combination rather than normal, dry, oily (skin types)

    Retailer shade note: soft golden brown

    Medium confidence· Digital match

    View match
  12. #14 · NARS

    Insatiable Liquid Blush

    All Access
    Shade match 67
    $36SephoraSephoraCosts $11 more

    Matches: Same warm undertoneSame pigmentation: buildableSame format: liquid

    Differences: Red rather than brown / nude16-hour wear rather than long-wearing (longevity)Normal, Dry, Combination rather than normal, dry, oily (skin types)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    90
    Wear & performance
    59
    Comfort & skin suitability
    72

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 18% ingredient overlap

    Differences: Red rather than brown / nude · 16-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than normal, dry, oily (skin types)

    Retailer shade note: chocolate cherry

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Taken
    Shade match 71
    $27Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same warm undertoneSame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourBrown rather than brown / nudeMatte rather than dewy (finish)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    73
    Wear & performance
    70
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than brown / nude · Matte rather than dewy (finish) · 10-hour wear rather than long-wearing (longevity)

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: warm-toned light brown

    Medium confidence· Digital match

    View match
  14. #16 · Too Faced

    Chocolate Soleil Matte Blurring Bronzer

    Chocolate Caramel
    Shade match 74
    $38SephoraSephoraCosts $13 more

    Matches: Same warm undertoneSame pigmentation: buildableSame longevity: long-wearing

    Differences: DeeperGolden rather than brown / nudeMatte rather than dewy (finish)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    53
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Golden rather than brown / nude · Matte rather than dewy (finish) · Powder rather than liquid (format) · Does not claim comfort

    Sold as bronzer, rated here for use as blush (suited)

    Retailer shade note: tan

    Medium confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Halo Glow Blush Beauty Wand

    Magic Hour
    Shade match 73
    $10Ulta BeautyUlta Beauty$15 less (60%)

    Matches: Same warm undertoneSame pigmentation: buildableSame format: liquid

    Differences: Other rather than brown / nudeNatural rather than dewy (finish)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    84
    Wear & performance
    40
    Comfort & skin suitability
    82

    Close colour · Natural · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Other rather than brown / nude · Natural rather than dewy (finish) · Not listed rather than long-wearing (longevity)

    Use as blush: possible

    Retailer shade note: bronze gold

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Camo Liquid Blush

    Bronze Bombshell
    Shade match 47
    $8Ulta BeautyUlta Beauty$17 less (68%)

    Matches: Same warm undertoneSame finish: dewySame pigmentation: buildable

    Differences: Noticeably different swatch colourDeeperTerracotta rather than brown / nude

    Score details
    Shade match
    47
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    95

    Visibly different colour · Dewy · Buildable

    Ingredients (not scored): 26% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Terracotta rather than brown / nude

    Retailer shade note: warm terracotta

    Medium confidence· Digital match

    View match
  17. #19 · CoverGirl

    Trublend Skin Enhancer Balm Blush Stick

    Toasted Chai
    Shade match 70
    $12.99Ulta BeautyUlta Beauty$12.01 less (48%)

    Matches: Same warm undertoneSame finish: dewySame pigmentation: buildable

    Differences: Terracotta rather than brown / nudeStick rather than liquid (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    92

    Close colour · Dewy · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Terracotta rather than brown / nude · Stick rather than liquid (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: warm terracota

    Medium confidence· Digital match

    View match
  18. #20 · Tower 28 Beauty

    BeachPlease Lip + Cheek Dewy Cream Blush

    Power Hour
    Shade match 60
    $20SephoraSephora$5 less (20%)

    Matches: Same warm undertoneSame finish: dewySame longevity: long-wearing

    Differences: Noticeably different swatch colourTerracotta rather than brown / nudeSheer rather than buildable (pigmentation)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    81
    Wear & performance
    100
    Comfort & skin suitability
    48

    Slight colour difference · Dewy · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Terracotta rather than brown / nude · Sheer rather than buildable (pigmentation) · Cream rather than liquid (format) · Does not claim comfort · Normal, Dry, Sensitive rather than normal, dry, oily (skin types)

    Retailer shade note: sun-kissed terracota

    Medium confidence· Digital match

    View match
  19. #21 · ONE/SIZE

    Cheek Clapper 3D Blush Trio Palette

    Rich Betch
    Shade match 71
    $38SephoraSephoraCosts $13 more

    Matches: Same warm undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourNatural rather than dewy (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    55
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Powder rather than liquid (format) · Does not claim comfort

    Retailer shade note: Red Brown Rosy Bronze Bliush Trio

    Medium confidence· Digital match

    View match
  20. #22 · Armani Beauty

    Cheek Tint Longwear Lightweight Liquid Blush

    13 Brick Brown
    Shade match 62
    $40SephoraSephoraCosts $15 more

    Matches: Same warm undertoneSame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourLighterNatural rather than dewy (finish)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    84
    Wear & performance
    70
    Comfort & skin suitability
    80

    Visibly different colour · Natural · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Natural rather than dewy (finish) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm rich brown

    Medium confidence· Digital match

    View match
  21. Shade match 58
    $34SephoraSephoraCosts $9 more

    Matches: Same warm undertoneSame finish: dewySame pigmentation: buildable

    Differences: Noticeably different swatch colourRed rather than brown / nudeCream rather than liquid (format)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    80

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than brown / nude · Cream rather than liquid (format) · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: brownish red

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Talc-Free Powder Blush

    Orgasm Rush – 775
    Shade match 64
    $36SephoraSephoraCosts $11 more

    Matches: Same warm undertoneSame pigmentation: buildableBoth claim comfort

    Differences: Noticeably different swatch colourPowder rather than liquid (format)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    70
    Wear & performance
    70
    Comfort & skin suitability
    100

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than liquid (format) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep rose bronze with shimmer

    Medium confidence· Digital match

    View match
  23. #25 · Live Tinted

    Huestick Lip and Cheek Multistick

    Grounded
    Shade match 84
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same warm undertoneClaims hydration

    Differences: Matte rather than dewy (finish)Opaque rather than buildable (pigmentation)Stick rather than liquid (format)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    50
    Wear & performance
    40
    Comfort & skin suitability
    58

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than dewy (finish) · Opaque rather than buildable (pigmentation) · Stick rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: milk chocolate

    Medium confidence· Digital match

    View match
  24. #26 · Summer Fridays

    Blush Butter Balm Hydrating Cream Blush with Peptides

    Toasted Terracotta - warm rose
    Shade match 50
    $26SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame finish: dewySame pigmentation: buildable

    Differences: Noticeably different swatch colourLighterTerracotta rather than brown / nude

    Score details
    Shade match
    50
    Finish, pigmentation & format
    90
    Wear & performance
    100
    Comfort & skin suitability
    48

    Visibly different colour · Dewy · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Terracotta rather than brown / nude · Cream rather than liquid (format) · Does not claim comfort · Normal, Dry, Combination rather than normal, dry, oily (skin types)

    Medium confidence· Digital match

    View match
  25. Shade match 54
    $34SephoraSephoraCosts $9 more

    Matches: Same warm undertoneSame finish: dewySame pigmentation: buildable

    Differences: Noticeably different swatch colourLighterRose rather than brown / nude

    Score details
    Shade match
    54
    Finish, pigmentation & format
    90
    Wear & performance
    70
    Comfort & skin suitability
    80

    Visibly different colour · Dewy · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Rose rather than brown / nude · Cream rather than liquid (format) · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep rose

    Medium confidence· Digital match

    View match
  26. #28 · Too Faced

    Chocolate Soleil Matte Blurring Bronzer

    Chocolate Toffee
    Match not determinedLow data confidence
    $38SephoraSephoraCosts $13 more

    Matches: Same pigmentation: buildableSame longevity: long-wearing

    Differences: Bronze rather than brown / nudeMatte rather than dewy (finish)Powder rather than liquid (format)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Close colour · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Bronze rather than brown / nude · Matte rather than dewy (finish) · Powder rather than liquid (format) · Does not claim comfort

    Sold as bronzer, rated here for use as blush (suited)

    Retailer shade note: medium

    Low confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Strobe Beam Liquid Blush

    Lavalite
    Shade match 63
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same warm undertoneSame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourCoral rather than brown / nudeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    58

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Coral rather than brown / nude · Not listed rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: deep neutral orange with gold pearl

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Date-Maker
    Shade match 61
    $27Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same warm undertoneSame pigmentation: buildableSame format: liquid

    Differences: Noticeably different swatch colourLighterMatte rather than dewy (finish)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    73
    Wear & performance
    70
    Comfort & skin suitability
    80

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Matte rather than dewy (finish) · 10-hour wear rather than long-wearing (longevity)

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: warm nude

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Fenty Beauty Cheeks Out Freestyle Cream Blush in 10 Rosé Latte, against Huda Beauty Blush Filter Soft Glow Liquid Blush in Latte. Every attribute compared, with its share of the score.

ComparedYour shadeLatteClosest shade match10 Rosé LatteScore
Shade match55% of overall97
Colour95#934e36#8e5039Looks identicalColour difference 1.5 (0 is identical)
Depth100LightDeep / darkCloseDepth difference 0.3 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100Brown / nudeBrown / nudeSameSame colour family
Finish, pigmentation & format25% of overall65
Finish67DewyNaturalSome differenceNatural finish rather than dewy
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format60LiquidCreamSome differenceCream rather than liquid
Wear & performance15% of overall · 2 of 3 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared62
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types84Normal, Dry, OilyCombination, Dry, Normal, Oily, SensitiveCloseBoth marketed for normal, dry, oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Cheeks Out Freestyle Cream Blush in 10 Rosé Latte.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Claims waterproof

Different

  • Natural finish instead of dewy
  • Opaque pigmentation instead of buildable
  • Cream format instead of liquid
  • Not listed longevity instead of long-wearing
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionlight to mediumsoft bronzed nude
BaseOil-based, moderate siliconeOil-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Stila Convertible Color Lip & Cheek Cream Blush in Chocolate Orchid, against Huda Beauty Blush Filter Soft Glow Liquid Blush in Latte. Every attribute compared, with its share of the score.

ComparedYour shadeLatteClosest overall alternativeChocolate OrchidScore
Shade match55% of overall94
Colour89#934e36#96503eVery close colourColour difference 2.4 (0 is identical)
Depth98LightDeep / darkCloseDepth difference 1.5 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100Brown / nudeBrown / nudeSameSame colour family
Finish, pigmentation & format25% of overall74
Finish67DewyNaturalSome differenceNatural finish rather than dewy
Pigmentation100BuildableBuildableSameSame buildable opacity
Format60LiquidCreamSome differenceCream rather than liquid
Wear & performance15% of overall · 1 of 3 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall58
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types84Normal, Dry, OilyCombination, Dry, Normal, Oily, SensitiveCloseBoth marketed for normal, dry, oily skin
Overall match 79/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Stila Convertible Color Lip & Cheek Cream Blush in Chocolate Orchid.

Same or better

  • Very close colour
  • Same warm undertone
  • Same pigmentation: buildable
  • Claims hydration

Different

  • Natural finish instead of dewy
  • Cream format instead of liquid
  • Not listed longevity instead of long-wearing
  • Does not claim comfort

Description and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionlight to mediumreddish brown
BaseOil-based, moderate siliconeOil-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Fenty Beauty Cheeks Out Freestyle Cream Blush 10 Rosé Latte

Best price
$28Ulta BeautyUlta Beauty
Costs $3 more

Your shade $25 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Stila Convertible Color Lip & Cheek Cream Blush Chocolate Orchid

Best price
$26Ulta BeautyUlta Beauty
Costs $1 more

Your shade $25 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.