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Lip Sketch Hydrating Crayon Case Study dupes and alternatives ILIA

Red · Neutral · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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33 matches

Closest shade match: Revlon Super Lustrous Lipstick Wild Saffron

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
ILIA
Case StudyChange shade
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte
The match
Revlon
Wild Saffron
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: —
Shade match
96out of 100
Colour
94
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$15.01 less (56%)

Your shade $27 at Sephora · product price; shade not separately priced · lowest price $6.89 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics M·A·Cximal Silky Matte Lipstick Forever Curious

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
ILIA
Case StudyChange shade
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte
The match
MAC Cosmetics
Forever Curious
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte · Opaque
Overall match
96out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$2 less (7%)

Your shade $27 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Petal Soft Lipstick Crayon

    381 Chloé
    Shade match 87
    $36SephoraSephoraCosts $9 more

    Matches: Very close colourSame finish: matteSame longevity: 12-hour wear

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · Matte · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone

    Retailer shade note: warm red

    High confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Hollywood Vixen
    Shade match 92
    $37SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame finish: matteBoth claim hydration

    Differences: Cool rather than neutral undertoneDoes not claim comfort

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    70

    Looks identical · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim comfort

    Retailer shade note: a classic, bright, blue-red for a hollywood star pout

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same neutral undertoneSame finish: matteSame longevity: 12-hour wear

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Retailer shade note: milky pink red

    Medium confidence· Digital match

    View match
  4. #6 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    22A - Rosso Valentino
    Shade match 85
    $40SephoraSephoraCosts $13 more

    Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: poppy red

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    325 Shot Caller
    Shade match 94
    —AmazonAmazon(product price)Price unavailable

    Matches: Very close colourSame neutral undertoneSame finish: matte

    Differences: Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    01 Always Red
    Shade match 91
    $16SephoraSephora$11 less (41%)

    Matches: Very close colourSame neutral undertoneSame finish: matte

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: matte classic red

    Medium confidence· Digital match

    View match
  7. #9 · Smashbox

    Always On Longwear Matte Liquid Lipstick

    Bawse
    Shade match 91
    $27Ulta BeautyUlta BeautySame price

    Matches: Same neutral undertoneSame finish: matteBoth claim comfort

    Differences: Does not claim hydration

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    300 Le Rouge Paris
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)$13.01 less (48%)

    Matches: Near-identical swatch colourSame finish: matteClaims transfer resistance

    Differences: Cool rather than neutral undertoneDoes not claim hydration

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Looks identical · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim hydration

    Retailer shade note: medium blue red

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Ruby New
    Shade match 87
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame finish: matteClaims transfer resistance

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  10. #12 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 84
    $34SephoraSephoraCosts $7 more

    Matches: Same finish: matteSame longevity: 12-hour wearClaims transfer resistance

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Ruby Boo
    Shade match 80
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  12. #14 · Dior

    Rouge Dior Lipstick

    999 Velvet
    Shade match 77
    $50Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone

    Retailer shade note: the iconic red - velvet

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Cinematic Red
    Shade match 80
    $37SephoraSephoraCosts $10 more

    Matches: Same finish: matteBoth claim hydration

    Differences: Cool rather than neutral undertoneDoes not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim comfort

    Retailer shade note: a cool, deep cherry red for cinematic lips

    Medium confidence· Digital match

    View match
  14. #16 · Milani

    Color Fetish Matte Lipstick

    Red Flag
    Shade match 90
    $11.99Ulta BeautyUlta Beauty$15.01 less (56%)

    Matches: Same neutral undertoneSame finish: matteBoth claim comfort

    Differences: Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 24% ingredient overlap

    Differences: Not listed rather than 12-hour wear (longevity)

    Retailer shade note: neutral red

    Medium confidence· Digital match

    View match
  15. #17 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Fire Red
    Shade match 78
    $48SephoraSephoraCosts $21 more

    Matches: Same finish: matteBoth claim hydration

    Differences: Cool rather than neutral undertoneDoes not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    70

    Close colour · Matte · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim comfort

    Retailer shade note: perfect blue-toned red

    Medium confidence· Digital match

    View match
  16. #18 · Dior

    Rouge Dior On Stage Ink Blur Matte Liquid Lipstick

    999
    Shade match 84
    $48Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: the iconic red

    Medium confidence· Digital match

    View match
  17. #19 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 80
    $50Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Same neutral undertoneSame longevity: 12-hour wearBoth claim comfort

    Differences: Deeper

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper

    Retailer shade note: a deep red

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Maison Marais
    Shade match 96
    $12.49Ulta BeautyUlta Beauty(product price)$14.51 less (54%)

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    96
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: neutral medium red

    Medium confidence· Digital match

    View match
  19. #21 · Chanel

    ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care

    122 RIVIERA
    Shade match 96
    $53Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame neutral undertoneBoth claim hydration

    Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    96
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 10% ingredient overlap

    Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  20. #22 · Gucci

    Velvet Matte Lipstick

    25* Goldie Red
    Shade match 80
    $49SephoraSephoraCosts $22 more

    Matches: Same neutral undertoneSame finish: matteClaims transfer resistance

    Differences: DeeperLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: the gucci red matte

    Medium confidence· Digital match

    View match
  21. #23 · Haus Labs

    Le Monster Lip Crayon Vegan Lipstick and Lip Liner

    Scarlet Matte
    Shade match 77
    $24SephoraSephora$3 less (11%)

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: LighterCool rather than neutral undertoneLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Cool rather than neutral undertone · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: cool deep red

    High confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Devoted to Chili
    Shade match 76
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone

    Retailer shade note: warm brick red

    High confidence· Digital match

    View match
  23. #25 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    127 Frozen Pomegranate
    Shade match 76
    $16SephoraSephora$11 less (41%)

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: matte berry red

    High confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    A Little Tamed
    Shade match 71
    $27Ulta BeautyUlta BeautySame price

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Warm rather than neutral undertonePink rather than red

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · Pink rather than red

    Retailer shade note: midtoned yellow pink

    High confidence· Digital match

    View match
  25. #27 · Maybelline

    Super Stay Teddy Tint Long Lasting Matte Lip Tint

    Coquettish
    Shade match 79
    $6.49$12.99Ulta BeautyUlta Beauty$20.51 less (76%)

    Matches: Same finish: matteSame longevity: 12-hour wearClaims transfer resistance

    Differences: Warm rather than neutral undertoneDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim comfort · Does not claim hydration

    Retailer shade note: muted mid-tone red

    Medium confidence· Digital match

    View match
  26. #28 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Untamable
    Shade match 80
    $11Ulta BeautyUlta Beauty$16 less (59%)

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Warm rather than neutral undertoneDoes not claim hydration

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim hydration

    Retailer shade note: brick red

    High confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Ruby True
    Shade match 84
    $35Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Cool rather than neutral undertone24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    37
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · 24-hour wear rather than 12-hour wear (longevity)

    Retailer shade note: classic blue red

    High confidence· Digital match

    View match
  28. #30 · Buxom

    Full-On Satin Lipstick

    Red My Lips
    Shade match 90
    $26Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same neutral undertoneBoth claim comfortBoth claim hydration

    Differences: Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 17% ingredient overlap

    Differences: Not listed rather than 12-hour wear (longevity)

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  29. #31 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    125 Rose Flambe
    Shade match 75
    $16SephoraSephora$11 less (41%)

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: matte hot pink red

    Medium confidence· Digital match

    View match
  30. #32 · Revlon

    Super Lustrous Lipstick

    Certainly Red
    Shade match 95
    $6.89TargetTarget$20.11 less (74%)

    Matches: Very close colourSame neutral undertoneBoth claim comfort

    Differences: Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not listed rather than 12-hour wear (longevity)

    Medium confidence· Digital match

    View match
  31. #33 · Buxom

    Full-On Plumping Lip Cream

    Sangria
    Shade match 95
    $26Ulta BeautyUlta Beauty(product price)$1 less (4%)

    Matches: Very close colourSame neutral undertoneBoth claim hydration

    Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: bold red

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest shade match works

Revlon Super Lustrous Lipstick in Wild Saffron, against ILIA Lip Sketch Hydrating Crayon in Case Study. Every attribute compared, with its share of the score.

ComparedYour shadeCase StudyClosest shade matchWild SaffronScore
Shade match60% of overall96
Colour94#c22134#c8162eVery close colourColour difference 1.7 (0 is identical)
Depth99MediumMediumSameDepth difference 0.5 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Wear & performance15% of overall · 1 of 2 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 79/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon Super Lustrous Lipstick in Wild Saffron.

Same or better

  • $15.01 less
  • Very close colour
  • Same neutral undertone
  • Both claim comfort
  • Both claim hydration

Different

  • Not listed longevity instead of 12-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionClassic RedNot listed
FormatCrayonBullet
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Forever Curious, against ILIA Lip Sketch Hydrating Crayon in Case Study. Every attribute compared, with its share of the score.

ComparedYour shadeCase StudyClosest overall alternativeForever CuriousScore
Shade match60% of overall94
Colour90#c22134#b62e34Very close colourColour difference 2.3 (0 is identical)
Depth98MediumMediumSameDepth difference 1.5 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 96/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Forever Curious.

Same or better

  • $2 less
  • Very close colour
  • Same neutral undertone
  • Same finish: matte
  • Same longevity: 12-hour wear
  • Both claim comfort
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionClassic Redpinky red
FormatCrayonBullet
Baseno siliconeOil-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Revlon Super Lustrous Lipstick Wild Saffron

Match price
$11.99Ulta BeautyUlta Beauty
$15.01 less (56%)

Your shade $27 at Sephora · product price; shade not separately priced · lowest price $6.89 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics M·A·Cximal Silky Matte Lipstick Forever Curious

Match price
$25Ulta BeautyUlta Beauty
$2 less (7%)

Your shade $27 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.