Red · Warm · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Finish
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
Ulta BeautyYour shade $27 at Sephora
RMS Beauty Legendary Serum Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Same priceMatches: Very close colourSame warm undertoneSame finish: matte
Differences: Orange rather than red
Very close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Orange rather than red
Retailer shade note: saturated rich orange
High confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta Beauty
SephoraCosts $3 moreMatches: Very close colourSame warm undertoneBoth claim comfort
Differences: Not listed rather than 12-hour wear (longevity)
Very close colour · Satin
Ingredients (not scored): 12% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity)
Retailer shade note: bright scarlet red
Medium confidence· Digital match
Pat McGrath Labs SatinAllure Lipstick
Every store that sells this shade · prices as last checked
Sephora$30 · low stockView at SephoraSephora$11 less (41%)Matches: Same warm undertoneSame finish: matteClaims transfer resistance
Differences: Orange rather than red
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Orange rather than red
Retailer shade note: matte neon orange
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$2 less (7%)Matches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colourDeeper
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: vivid bright coral red
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $9 moreMatches: Same warm undertoneBoth claim comfortBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: neutral tawny red
High confidence· Digital match
RMS Beauty Legendary Serum Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyUlta Beauty$15.01 less (56%)Matches: Same warm undertoneSame finish: matteClaims transfer resistance
Differences: Noticeably different swatch colourDeeperDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim hydration
Retailer shade note: strawberry red
Medium confidence· Digital match
CoverGirl Outlast Forever Velvet Pigment Matte Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$6.36View at WalmartUlta Beauty$11.99View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same warm undertoneSame finish: matteClaims transfer resistance
Differences: Pink rather than red
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Pink rather than red
Retailer shade note: salmon pink
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (7%)Matches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colourCoral rather than red
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Coral rather than red
Retailer shade note: deep peachy coral
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$3 less (11%)Matches: Very close colourSame warm undertoneSame longevity: 12-hour wear
Differences: Peach rather than redSheer tint rather than matte (finish)
Very close colour · Sheer tint · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Peach rather than red · Sheer tint rather than matte (finish)
Retailer shade note: warm apricot
High confidence· Digital match
MAC Cosmetics Lustreglass Stainglass Long-wearing Glossy Lip Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$2 less (7%)Matches: Same warm undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Orange rather than red
Close colour · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Orange rather than red
Retailer shade note: red orange
Medium confidence· Digital match
Rare Beauty Soft Pinch Lip Oil Stick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$2 less (7%)Matches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colourCoral rather than red
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Coral rather than red
Retailer shade note: peachy coral
High confidence· Digital match
Stila Stay All Day Liquid Lipstick Matte
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $5 moreMatches: Same finish: matteBoth claim comfortBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than warm undertoneNot listed rather than 12-hour wear (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Not listed rather than 12-hour wear (longevity)
Retailer shade note: neutral bright red
Medium confidence· Digital match
Lancôme Lip Idôle CuddleBlur Lip Velvet
Every store that sells this shade · prices as last checked
Ulta Beauty$32View at Ulta BeautySephoraCosts $21 moreMatches: Very close colourSame warm undertoneBoth claim hydration
Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort
Very close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: a bright red
Medium confidence· Digital match
Dior Addict Glass Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta Beauty(product price)$14.51 less (54%)Matches: Very close colourClaims transfer resistanceBoth claim hydration
Differences: Cool rather than warm undertoneNot listed rather than 12-hour wear (longevity)Does not claim comfort
Very close colour · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Cool rather than warm undertone · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: vivid blue red
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.97View at Walmart
Target$7.99View at TargetUlta Beautyfrom $12.49 · product priceView at Ulta BeautyWalmart$15.94View at WalmartUlta Beauty(product price)$2 less (7%)Matches: Same warm undertoneBoth claim comfortBoth claim hydration
Differences: LighterOrange rather than redLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Lighter · Orange rather than red · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: bright orange
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$14.51 less (54%)Matches: Very close colourSame warm undertoneClaims transfer resistance
Differences: Pink rather than redNot listed rather than 12-hour wear (longevity)Does not claim comfort
Very close colour · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than red · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: medium orange pink
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.97View at WalmartUlta Beautyfrom $12.49 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (59%)Matches: Same warm undertoneSame finish: matteClaims transfer resistance
Differences: Noticeably different swatch colourDeeperDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim hydration
Retailer shade note: fire red
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.89 · out of stockView at WalmartUlta Beautyfrom $11 · product priceView at Ulta BeautyWalmart$39.56 · out of stockView at WalmartUlta Beauty(product price)Same priceMatches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: Noticeably different swatch colourLighterOrange rather than red
Visibly different colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Orange rather than red
Retailer shade note: bright orange
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23 moreMatches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colourCoral rather than red
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Coral rather than red
Retailer shade note: a brick coral - velvet
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colourCoral rather than red
Visibly different colour · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Coral rather than red
Retailer shade note: warm coral
High confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$14.01 less (52%)Matches: Same finish: matteSame longevity: 12-hour wearClaims transfer resistance
Differences: Noticeably different swatch colourNeutral rather than warm undertoneDoes not claim comfort
Slight colour difference · Matte · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Does not claim comfort · Does not claim hydration
Retailer shade note: vibrant cherry red
Medium confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.75View at WalmartTarget$9.99View at Target
CVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautySephoraCosts $21 moreMatches: Same finish: matteBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than warm undertoneDoes not claim comfort
Visibly different colour · Matte · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Does not claim comfort
Retailer shade note: poppy red
Medium confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $9 moreMatches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colourLighterCoral rather than red
Visibly different colour · Matte · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Coral rather than red
Retailer shade note: pinky coral
High confidence· Digital match
Laura Mercier Petal Soft Lipstick Crayon
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)Costs $8 moreMatches: Same warm undertoneBoth claim comfortBoth claim hydration
Differences: Noticeably different swatch colourDeeperNot listed rather than 12-hour wear (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Not listed rather than 12-hour wear (longevity)
Retailer shade note: warm medium-dark orange red
Medium confidence· Digital match
Jane Iredale ColorLuxe Hydrating Cream Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (7%)Matches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colourDeeperOrange rather than red
Visibly different colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Orange rather than red
Retailer shade note: burnt orange with intensity
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$14 less (52%)Matches: Same warm undertoneClaims transfer resistanceBoth claim comfort
Differences: DeeperDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Does not claim hydration
Retailer shade note: warm red
Medium confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensWalmart$12.97View at WalmartTarget$12.99 · out of stockView at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same warm undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Noticeably different swatch colourLighterPink rather than red
Visibly different colour · Matte · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than red
Retailer shade note: coral pink
High confidence· Digital match
Laura Mercier Petal Soft Lipstick Crayon
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephora$11 less (41%)Matches: Same warm undertoneSame finish: matteClaims transfer resistance
Differences: Noticeably different swatch colourDeeperOrange rather than red
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Orange rather than red
Retailer shade note: matte red orange
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $37 moreMatches: Same warm undertoneSame longevity: 12-hour wearBoth claim hydration
Differences: Noticeably different swatch colourDeeperOrange rather than red
Slight colour difference · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Orange rather than red · Does not claim comfort
Retailer shade note: Bright Orange
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraShowing 12 of 29 matches
RMS Beauty Legendary Serum Lipstick in Ruby Moon, against ILIA Lip Sketch Hydrating Crayon in Piazza. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To RMS Beauty Legendary Serum Lipstick in Ruby Moon.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $27 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
