Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
32 matches
32 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $27 at Sephora
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at Sephora
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$2 less (7%)Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Red rather than berry
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Red rather than berry
Retailer shade note: vivid blue red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty(product price)$2 less (7%)Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Pink rather than berry
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Pink rather than berry
Retailer shade note: deep mauve pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$14.01 less (52%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Red rather than berryDoes not claim comfortDoes not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Red rather than berry · Does not claim comfort · Does not claim hydration
Retailer shade note: wine red
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.82View at Walmart
Targetfrom $9.89 · product priceView at Target
CVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame finish: matteBoth claim hydration
Differences: Red rather than berryDoes not claim comfort
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than berry · Does not claim comfort
Retailer shade note: a showstopping cool candy apple red to add pizzazz to your pout
Medium confidence· Digital match
Charlotte Tilbury Matte Revolution Hydrating Lipstick
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $37 moreMatches: Very close colourSame cool undertoneSame longevity: 12-hour wear
Differences: Red rather than berryDoes not claim comfort
Very close colour · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Red rather than berry · Does not claim comfort
Retailer shade note: Cool Berry Red
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta BeautySame priceMatches: Very close colourSame cool undertoneSame finish: matte
Differences: Brown rather than berry
Very close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than berry
Retailer shade note: intense rose brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta BeautyCosts $10 moreMatches: Same cool undertoneSame finish: matteBoth claim hydration
Differences: Red rather than berryDoes not claim comfort
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than berry · Does not claim comfort
Retailer shade note: berry red
Medium confidence· Digital match
Charlotte Tilbury Matte Revolution Hydrating Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$37View at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame finish: matteBoth claim hydration
Differences: Red rather than berryDoes not claim comfort
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than berry · Does not claim comfort
Retailer shade note: blue-toned red
Medium confidence· Digital match
Charlotte Tilbury Matte Revolution Hydrating Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $37 · product priceView at Ulta BeautyUlta Beauty$14.01 less (52%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Red rather than berryDoes not claim comfortDoes not claim hydration
Very close colour · Matte · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Red rather than berry · Does not claim comfort · Does not claim hydration
Retailer shade note: cool red
Medium confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.97View at WalmartTarget$9.99View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: Neutral rather than cool undertoneRed rather than berry
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry
Retailer shade note: deep brown red
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Red rather than berryLong-wearing rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Red rather than berry · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: vivid bluish red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephora$11 less (41%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Red rather than berry
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Red rather than berry
Retailer shade note: matte cool tone red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame finish: matteBoth claim hydration
Differences: Warm rather than cool undertoneRed rather than berryDoes not claim comfort
Very close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than berry · Does not claim comfort
Retailer shade note: muted red
Medium confidence· Digital match
Charlotte Tilbury Matte Revolution Hydrating Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $37 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (59%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Red rather than berryDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Red rather than berry · Does not claim hydration
Retailer shade note: oxblood red
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSSephoraCosts $5 moreMatches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: 24-hour wear rather than 12-hour wear (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: 24-hour wear rather than 12-hour wear (longevity)
Retailer shade note: vibrant berry
Medium confidence· Digital match
Clarins Hydrating Water Lip Stain Kiss-Proof & Matte Finish
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$2 less (7%)Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Warm rather than cool undertoneRed rather than berry
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than berry
Retailer shade note: deep cherry
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$14.01 less (52%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Brown rather than berryDoes not claim comfortDoes not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Brown rather than berry · Does not claim comfort · Does not claim hydration
Retailer shade note: midtone mauvy brown
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at Target
Walgreens$10.99View at WalgreensCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautySephora$2 less (7%)Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Warm rather than cool undertoneBrown rather than berry
Close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than berry
Retailer shade note: intense orange brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyWalmart$16 less (59%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Brown rather than berryDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Brown rather than berry · Does not claim hydration
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Walmart$11View at WalmartUlta Beauty(product price)Costs $23 moreMatches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Brown rather than berry
Close colour · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than berry
Retailer shade note: a deep reddish brown
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50 · out of stockView at SephoraWalmart$19.03 less (70%)Matches: Near-identical swatch colourClaims transfer resistanceBoth claim hydration
Differences: Neutral rather than cool undertoneRed rather than berryNot listed rather than 12-hour wear (longevity)
Looks identical · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$12 less (44%)Matches: Same finish: matteBoth claim hydration
Differences: DeeperNeutral rather than cool undertoneRed rather than berry
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Deeper · Neutral rather than cool undertone · Red rather than berry · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: blood red
Medium confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraSame priceMatches: Same finish: matteBoth claim comfortBoth claim hydration
Differences: Warm rather than cool undertoneBrown rather than berry
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than berry
Retailer shade note: intense orange brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty$15.01 less (56%)Matches: Same finish: matteBoth claim comfortBoth claim hydration
Differences: Neutral rather than cool undertoneRed rather than berryNot listed rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · Not listed rather than 12-hour wear (longevity)
Retailer shade note: red
Medium confidence· Digital match
Milani Color Fetish Matte Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$9.99View at TargetCVS$11.49View at CVSUlta Beauty$11.99View at Ulta BeautySephoraCosts $22 moreMatches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: Neutral rather than cool undertoneRed rather than berryLong-wearing rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: the gucci red matte
Medium confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $7 moreMatches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Red rather than berry24-hour wear rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Red rather than berry · 24-hour wear rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: classic blue red
Medium confidence· Digital match
MAC Cosmetics Locked Kiss 24HR Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephoraCosts $22 moreMatches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: Warm rather than cool undertoneRed rather than berryLong-wearing rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than berry · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: rusty red
Medium confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$12 less (44%)Matches: Same finish: matteBoth claim hydration
Differences: Warm rather than cool undertoneRed rather than berryLong-wearing rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Red rather than berry · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: rich cherry red
Medium confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)$14.51 less (54%)Matches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Plum rather than berryNot listed rather than 12-hour wear (longevity)Does not claim comfort
Very close colour · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than berry · Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: medium plum
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartUlta Beautyfrom $12.49 · product priceView at Ulta BeautySephora$2 less (7%)Matches: Near-identical swatch colourBoth claim hydration
Differences: Neutral rather than cool undertoneRed rather than berryGlossy rather than matte (finish)
Looks identical · Glossy · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than berry · Glossy rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: bricky red
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$15.01 less (56%)Matches: Same cool undertoneBoth claim hydration
Differences: Not listed rather than 12-hour wear (longevity)Does not claim comfort
Close colour
Ingredients (not scored): 9% ingredient overlap
Differences: Not listed rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: deep berry
Medium confidence· Digital match
CoverGirl Clean Fresh Yummy Blur Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyShowing 12 of 31 matches
MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Russian Red, against ILIA Lip Sketch Hydrating Crayon in Kiln. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Russian Red.
Weighted ingredient similarity 11%. Ingredients only affect results through the filters.
SephoraYour shade $27 at Sephora
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
