Mauve · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $27 at Sephora
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $27 at Sephora
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$2 less (7%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Plum rather than mauve
Very close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Plum rather than mauve
Retailer shade note: pinkish plum
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$14.01 less (52%)Matches: Same cool undertoneSame finish: matte
Differences: Pink rather than mauveDoes not claim comfortDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Pink rather than mauve · Does not claim comfort · Does not claim hydration
Retailer shade note: true fuschia
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.82View at Walmart
Targetfrom $9.89 · product priceView at Target
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$2 less (7%)Matches: Very close colourSame cool undertoneBoth claim comfort
Differences: Pink rather than mauveLong-wearing rather than 12-hour wear (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Pink rather than mauve · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: dusty blue pink
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta Beauty
SephoraCosts $9 moreMatches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: LighterPlum rather than mauve
Close colour · Matte · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Plum rather than mauve
Retailer shade note: mid tone plum
Medium confidence· Digital match
Laura Mercier Petal Soft Lipstick Crayon
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)Costs $23 moreMatches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Plum rather than mauve
Close colour · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Plum rather than mauve
Retailer shade note: a bright plum
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50 · out of stockView at SephoraSephora$11 less (41%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
No material differences in the data we have.
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: matte soft berry mauve
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$16 less (59%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Rose rather than mauveDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Rose rather than mauve · Does not claim hydration
Retailer shade note: cool toned dusty rose
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11View at Ulta BeautyWalmart$11 · out of stockView at WalmartCVS$11.89View at CVSSephoraCosts $13 moreMatches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: LighterRose rather than mauve
Slight colour difference · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Rose rather than mauve
Retailer shade note: deep rosewood
High confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $12 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Pink rather than mauveNot listed rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Pink rather than mauve · Not listed rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: mulberry pink
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$14.01 less (52%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: Pink rather than mauveLong-wearing rather than 12-hour wear (longevity)Does not claim comfort
Close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Pink rather than mauve · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: beet magenta
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walgreens$6.99View at WalgreensWalmart$8.09 · out of stockView at WalmartTarget$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: LighterPlum rather than mauve
Slight colour difference · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Plum rather than mauve
Retailer shade note: cool deep plum
Medium confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Same priceMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Noticeably different swatch colourPurple rather than mauve
Slight colour difference · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than mauve
Retailer shade note: soft lilac
High confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Same cool undertoneSame finish: matteBoth claim hydration
Differences: Noticeably different swatch colourRose rather than mauveDoes not claim comfort
Slight colour difference · Matte · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve · Does not claim comfort
Retailer shade note: deep mauve rosewood
High confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $23 moreMatches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Red rather than mauve
Close colour · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Red rather than mauve
Retailer shade note: a deep plum red
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $37 moreMatches: Same cool undertoneSame longevity: 12-hour wearBoth claim hydration
Differences: Plum rather than mauveDoes not claim comfort
Slight colour difference · Satin · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Plum rather than mauve · Does not claim comfort
Retailer shade note: Medium Plum
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraSephora$2 less (7%)Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Warm rather than cool undertonePink rather than mauve
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than mauve
Retailer shade note: soft muted brownish pink
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $15 moreMatches: Same cool undertoneBoth claim hydration
Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim comfort
Close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: Mauve
High confidence· Digital match
Gucci Oil-In-Water Tint Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$16 less (59%)Matches: Same cool undertoneSame finish: matteClaims transfer resistance
Differences: LighterPink rather than mauveDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Pink rather than mauve · Does not claim hydration
Retailer shade note: muted pink
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.58View at WalmartUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSUlta Beauty(product price)$2 less (7%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Pink rather than mauveLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Pink rather than mauve · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: raspberry pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$3 less (11%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Red rather than mauveLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Red rather than mauve · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep dark red
High confidence· Digital match
Haus Labs Le Monster Lip Crayon Vegan Lipstick and Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $8 moreMatches: Same finish: matteClaims transfer resistanceBoth claim comfort
Differences: Warm rather than cool undertoneRose rather than mauve24-hour wear rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than mauve · 24-hour wear rather than 12-hour wear (longevity)
Retailer shade note: midtone warm rose
Medium confidence· Digital match
MAC Cosmetics Locked Kiss Ink Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$14.01 less (52%)Matches: Same cool undertoneSame finish: matte
Differences: LighterPlum rather than mauveDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Plum rather than mauve · Does not claim comfort · Does not claim hydration
Retailer shade note: soft plum
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTargetfrom $9.89 · product priceView at TargetWalmart$9.99 · out of stockView at WalmartCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Pink rather than mauveNot listed rather than 12-hour wear (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Pink rather than mauve · Not listed rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: bright fuchsia
High confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $8 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Pink rather than mauveNot listed rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Pink rather than mauve · Not listed rather than 12-hour wear (longevity)
Retailer shade note: cool dark fuchsia
Medium confidence· Digital match
Jane Iredale ColorLuxe Hydrating Cream Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Red rather than mauveNot listed rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Red rather than mauve · Not listed rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: blooded crimson
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$14.01 less (52%)Matches: Same cool undertoneSame finish: matte
Differences: Berry rather than mauveDoes not claim comfortDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Berry rather than mauve · Does not claim comfort · Does not claim hydration
Retailer shade note: muted cranberry
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTarget$9.89View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)$15 less (56%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Brown rather than mauveLong-wearing rather than 12-hour wear (longevity)
Close colour
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: brown
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$11.97View at WalmartUlta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty$12 less (44%)Matches: Same cool undertoneSame finish: matteBoth claim hydration
Differences: Nude rather than mauveLong-wearing rather than 12-hour wear (longevity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 26% ingredient overlap
Differences: Nude rather than mauve · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: soft cool toned pink mauve nude
High confidence· Digital match
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyShowing 12 of 28 matches
Buxom Full-On Satin Lipstick in Dolly Doll, against ILIA Lip Sketch Hydrating Crayon in Rhyme. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Buxom Full-On Satin Lipstick in Dolly Doll.
Weighted ingredient similarity 17%. Ingredients only affect results through the filters.
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick in 440 Got Me Blushing, against ILIA Lip Sketch Hydrating Crayon in Rhyme. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick in 440 Got Me Blushing.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
Buxom Full-On Satin Lipstick Dolly Doll
Ulta BeautyYour shade $27 at Sephora
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick 440 Got Me Blushing
Ulta BeautyYour shade $27 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
