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I Am My Skin Hydra-Tint Foundation Stick 10 Mozambique dupes and alternatives Juvia's Place

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 410

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
10 MozambiqueChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
410
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $24 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 13

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
10 MozambiqueChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Hourglass
13
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
76
Best price
$60SephoraSephora
Costs $40 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $39SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    70
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: deep, warm-neutral undertones

    High confidence· Digital match

    View match
  2. #4 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    425 Medium Deep
    Shade match 86
    $52SephoraSephoraCosts $32 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for combination skin

    Retailer shade note: with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    47H Tan-Deep Honey
    Shade match 95
    $42Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finish

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $69SephoraSephoraCosts $49 more

    Matches: Same warm undertoneSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No long-wear claim

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  5. Shade match 97
    $45Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    49
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one dark with a warm undertone

    Medium confidence· Digital match

    View match
  6. #8 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    35N Victorious
    Shade match 85
    $47SephoraSephoraCosts $27 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: deep neutral

    High confidence· Digital match

    View match
  7. Shade match 95
    $72Ulta BeautyUlta BeautyCosts $52 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  8. #10 · KimChi Chic Beauty

    A Really Good Foundation

    130D
    Shade match 90
    $29Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Slightly lighterNatural matte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Natural matte rather than natural finish · No blurring effect claimed

    Retailer shade note: Tan/Deep with Warm Yellow Undertones

    Medium confidence· Digital match

    View match
  9. #11 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Deep
    Shade match 89
    $35Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Medium confidence· Digital match

    View match
  10. #12 · KimChi Chic Beauty

    A Really Good Foundation

    128MD
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Natural matte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural matte rather than natural finish · No blurring effect claimed

    Retailer shade note: Tan with Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  11. Shade match 91
    $44SephoraSephoraCosts $24 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  12. #14 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cocoa 510R
    Shade match 81
    $37SephoraSephoraCosts $17 more

    Matches: Same natural finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    40

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Not marketed for combination skin

    Retailer shade note: Deep-Tan skin with a neutral-red undertone

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC55
    Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish

    Retailer shade note: deep rich brown with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  14. #16 · Armani Beauty

    Luminous Silk Foundation

    13.2
    Shade match 91
    $69SephoraSephoraCosts $49 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Not marketed for combination skin

    Retailer shade note: deep, neutral golden

    High confidence· Digital match

    View match
  15. Shade match 90
    $40SephoraSephoraCosts $20 more

    Matches: Same warm undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium deep warm

    Medium confidence· Digital match

    View match
  16. Shade match 97
    $28SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    40

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: cocoa - dark brown skin with golden undertones

    High confidence· Digital match

    View match
  17. #19 · Armani Beauty

    Luminous Silk Foundation

    11.4
    Shade match 91
    $69SephoraSephoraCosts $49 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Not marketed for combination skin

    Retailer shade note: deep, warm golden

    High confidence· Digital match

    View match
  18. Shade match 89
    $41Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    76

    Looks identical · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Light rather than full coverage · No blurring effect claimed

    Retailer shade note: dark to deep with a neutral undertone

    Medium confidence· Digital match

    View match
  19. #21 · Armani Beauty

    Luminous Silk Foundation

    14
    Shade match 90
    $69SephoraSephoraCosts $49 more

    Matches: Same warm undertoneSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Not marketed for combination skin

    Retailer shade note: very deep, warm golden

    High confidence· Digital match

    View match
  20. Shade match 90
    $41Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Retailer shade note: dark warm

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Amazonian Clay Blurring Powder Foundation

    51S Deep Sand
    Shade match 89
    $40SephoraSephoraCosts $20 more

    Matches: Same warm undertoneBoth claim a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: deep skin with warm, golden undertones

    High confidence· Digital match

    View match
  22. Shade match 86
    $59Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Similar undertone (neutral vs warm)Same natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: rich auburn

    Medium confidence· Digital match

    View match
  23. #25 · Armani Beauty

    Luminous Silk Foundation

    13.8
    Shade match 89
    $69SephoraSephoraCosts $49 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Not marketed for combination skin

    Retailer shade note: very deep, warm olive

    Medium confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    14 Neutral
    Shade match 80
    $52SephoraSephoraCosts $32 more

    Matches: Same natural finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  25. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same warm undertoneSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterMatte rather than natural finish

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Matte rather than natural finish

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  26. #28 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    8W
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage

    Retailer shade note: tan with warm subtle peachy undertones

    High confidence· Digital match

    View match
  27. Shade match 90
    $18.49Ulta BeautyUlta Beauty(product price)$1.51 less (8%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Buildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    76

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No long-wear claim

    Retailer shade note: deep tan with warm yellow undertone

    Medium confidence· Digital match

    View match
  28. #30 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW8
    Shade match 90
    $49SephoraSephoraCosts $29 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for combination skin

    Retailer shade note: deep warm 8

    Medium confidence· Digital match

    View match
  29. Shade match 97
    $69Ulta BeautyUlta Beauty(product price)Costs $49 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    47
    Wear & performance
    80
    Skin suitability
    76

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Light rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: intense deep shade, golden undertone

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 10 Mozambique (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    500 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 500 Suede W

    • Looks identical
    • Deep tan · Warm · golden undertone

    $32

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Very close colour
    • Deep · Warm · golden undertone

    $22

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $38

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Camel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Camel

    • Looks identical
    • Deep

    $12

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N68

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N68

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 410, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 10 Mozambique. Every attribute compared, with its share of the score.

ComparedYour shade10 MozambiqueClosest shade match410Score
Shade match55% of overall98
Colour97#966237#986239Looks identicalColour difference 1.0 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Combination, normalNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 89/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 410.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims transfer resistance

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 13, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 10 Mozambique. Every attribute compared, with its share of the score.

ComparedYour shade10 MozambiqueClosest overall alternative13Score
Shade match55% of overall94
Colour91#966237#9d633aVery close colourColour difference 2.2 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.7
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for combination/​normal skin
Overall match 91/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 13.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 410

Best price
$44SephoraSephora
Costs $24 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 13

Best price
$60SephoraSephora
Costs $40 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.